Mad About Skin has reviewed 62 dry skin products. His Guru Score sits at 76%, which means he approves more than he skips. But he is not someone who passes a product just because it is popular or expensive. A big brand name and a high price tag will not save a formula he thinks is not good enough.
What does Mad About Skin recommend for dry skin?
His approvals lean toward formulas that actively repair the skin's barrier, its protective outer layer, rather than just sitting on the surface. He also likes products that combine several useful ingredients into one formula, things like panthenol, niacinamide, and collagen, so dry skin gets more done in fewer steps. He is also drawn to ranges that offer both a lighter and a richer version. That gives someone the flexibility to pick what their skin needs on a given day. He named nine category winners across his dry skin reviews. For some of them, like the Haruharu Wonder Black Rice Probiotics Barrier Essence, he says he genuinely loves them.
In their words
"This is the Remedy Hand Cream. I absolutely love this product. If you're applying Hand Cream a couple of times a day, morning and evening, make sure you're putting a couple of drops of copper peptides in alongside it."
"This is the Haruharu Wonder Black Rice Probiotics Barrier Essence. This has been around for years and [...] has been on many a top 10 list and for good reason. I love it. Everyone else seems to love it. [...] It comes in a glass bottle, which I like. It's not super expensive, but it feels bougie. [...] It will work for all skin types. [...] It just adds a nice little lift to the skin, a bit of plumpness, a little anti-aging, calming and soothing. It's just a nice allrounder. And particularly if there's like a teenager in your life that wants to get into skin care, but you don't want to use anything too harsh, anything too strong, this is just a nice gateway into skincare. It feels gorgeous. It looks beautiful. It's giftable. I think you'll love it."
"This is the remedy Barrier Repairing Rich Cream Moisturizer. This is the rich version which is absolutely packed full of humectants and moisturizers. Great for a more dryness prone skin type. And they also do a light version of it too. Perfect if you have a more oily or combination oily skin. Choose the one that aligns to what your level of hydration needs are and that way you can't go wrong. I'm someone that's actually quite oily and acne prone and so in summer I definitely will be using the light version but here in winter it's been very cold. It's been very wet. It's been very windy in the UK and my skin has gone through it a little bit. So I've actually found myself reaching for the rich version more often than not. And so I actually think sometimes having a lightweight and a more heavy duty moisturizer on hand is quite a strategic way to play it. That way you can use what your skin needs on that particular day. In winter I go for the rich. In summer my skin is only going to need that light version. But I think it's really nice that we have two options from the same skincare line that really mean you can choose the one that most aligns to your needs. They all come with this easy applicator which I love. Perfect if you're somebody that doesn't like to be digging into your moisturizers."
"The one that I tend to use the most is the Collagen Boosting Secret Sleeping Mask. In here you've got collagen, panthenol, vitamin E, and a little retinoid which will over time naturally increase collagen, plus niacinamide too, so it's quite a nice comprehensive formulation. You use this as a rich moisturizer in your evening skincare routine, you put this on the skin and you'll wake up with the juiciest bouncy skin of your life, which I love. [...] If you look at the ingredients, collagen is sky high on it, which is why I think it works so well."
"This does what it says it firms. [...] If you want firming, if you want lifting, this is probably the best product I've ever tried that will achieve that. The only reason this isn't in the top three comes down to that price point, which isn't going to be accessible for everyone. I do though have a discount code for Allies of Skin [...] which will take 20% off. [...] One caveat I'm going to throw out with this one is it does contain a high dose of niacinamide. That is fantastic for a lot of people, really helping to get on top of any dark circles, fine lines and wrinkles, hyperpigmentation. But some people are very sensitive to niacinamide. I'm one of them. If I use this too frequently, it really irritates my under eye. So if your skin is fine with niacinamide, this could be your best friend. If your skin is sensitive to niacinamide or you suspect it might be, give it a wide berth because you really don't want to risk that sensitivity under the eye."
"This is their ground rice and honey mask. If you're somebody that loves a mask moment, just a little calming relaxation, [...] this is the mask that I would recommend. It doesn't strip, it doesn't dry, it doesn't turn into like a crust like some masks can. If your mask is drying down completely, chances are it's stripping moisture from the deeper layers of your skin. [...] You want something that still has some malleability after you've applied it. This does. The honey is antimicrobial. Great if you've got rosacea, if you've got breakout-prone skin, acne, this will treat it. The rice enzymes will give a gentle exfoliation, but nothing too harsh. Just leaves your skin feeling fabulous. And you get so much product. [...] I've had this on the go probably for the past four months, and I've barely made a dent in it. It's just beautiful."
How many products has Mad About Skin reviewed for dry skin?
Mad About Skin has reviewed 62 products for dry skin, for a Guru Score of 76%. 47 approved, 5 mixed, and 10 skipped.
What has Mad About Skin skipped for dry skin?
He skipped ten products in these reviews. One clear reason he gives is when a brand will not say what percentage of an active ingredient it is using. He was direct about this with the Olay Regenerist Retinol 24 Night Moisturizer. Without knowing the concentration, he said, you cannot match a product to your skin's sensitivity level. He called that kind of secrecy shady. He also considered the La Mer Crème de la Mer Moisturizing Cream overpriced and not worth switching to. He flagged that the US and EU versions are not the same formula, with the European one performing significantly better.
"I personally don't like it as a moisturizer. I think it's overpriced and there's better options out there. [...] If you're looking for an affordable moisturizer and you're currently using La Mer, I'd say switch to any other product out there because the La Mer one, it's not that great to begin with in my humble opinion. There are actually two different versions of this product. If you're shopping in the European Union, the UK, or generally [...] Asia and the Asian market, you will probably be experiencing the German manufactured version, which actually has a far better formulation base and a more hydrating formulation base than the US version. The US version, which is usually manufactured in Mexico, has quite a few differences in terms of their ingredient profile. [...] The German manufactured version and its formulation are streets ahead of the Mexican, the US version of the product."
"I look to products like the CeraVe Moisturizing Cream which again for the thickness of it you would expect it to deliver way more than it actually does."
"If you love their lip sleeping masks keep on using them, for me though I don't think they add a lot of hydration. I think as a brand they over promise and they under deliver. It's said to be like an overnight sensation for the lips and I actually woke up with quite dry lips when I tried this so clearly it wasn't really doing a whole lot. [...] I'm not the biggest fan of the level of hydration it gives and there are so many different scents and flavors to them. I think a lot of the colorants and the fragrances and the scents that they put in them could potentially irritate the lips further. [...] I tried them time and time again and always my lips will end up drier in the morning than when I went to bed. It clearly wasn't doing anything for me."
"If you look at some of the big name brands such as Olay, you might look at Rock, some of the big retinol market shareholders, they'll never tell you what percentage they're actually using. And this is really a shame. That's because we need to know what percentage so we can match it to our individual level of skin sensitivity. If you have a resilient skin type, you can go for something with a higher strength in order to get the best results. If you're sensitive skinned, you want to go for something with a lower dose to minimize side effects. When brands gatekeep their concentration, it's just super shady."
What should you take from Mad About Skin's picks?
Mad About Skin is a generous reviewer on dry skin products, but his generosity has conditions. The formula has to earn its price, and the brand has to be open about what is in it. His nine category winners are a good starting point for anyone building or refining a dry skin routine. If a brand will not tell you the concentration of its key active, he considers that a reason to look elsewhere. His track record on this category makes that worth keeping in mind.
Watch Mad About Skin say it
Every verdict here comes from a video. These are the moments themselves, each one jumping straight to the bit about that product.
- Tirtir Milk Skin TonerNamed a winnerWatch at 4:45
- Haruharu Wonder Black Rice Probiotics Barrier EssenceNamed a winnerWatch at 11:53
- Remedy Lip BalmNamed a winnerWatch at 3:49
- The Ordinary B OilNamed a winnerWatch at 6:30
- NIOD Hydration VaccineNamed a winnerWatch at 3:24
- Allies of Skin Peptides & Omegas Firming Eye CreamNamed a winnerWatch at 5:26
- PSA Skin Reset CleanserNamed a winnerWatch at 14:04
- Remedy Hand CreamNamed a winnerWatch at 8:57
- Geek & Gorgeous Stressless SerumNamed a winnerWatch at 4:42
- La Mer Crème de la Mer Moisturizing CreamSkipped itWatch at 6:58
- CeraVe Moisturizing CreamSkipped itWatch at 2:47
- Laneige Lip Sleeping MaskSkipped itWatch at 12:47
- Olay Regenerist Retinol 24 Night MoisturizerSkipped itWatch at 3:57
- The INKEY List Polyglutamic Acid Dewy Sunscreen SPF 30Skipped itWatch at 14:33
- Torriden Dive-In SerumSkipped itWatch at 14:32
- Charlotte Tilbury Magic CreamSkipped itWatch at 5:49
- CeraVe Hydrating Facial CleanserSkipped itWatch at 12:08
- La Roche-Posay Cicaplast Baume B5Skipped itWatch at 8:09
- The Ordinary Natural Moisturizing Factors + HASkipped itWatch at 1:30
- Remedy Barrier Repairing Rich Cream MoisturizerRated itWatch at 2:51
- K-Secret Collagen Boosting Secret Sleeping MaskRated itWatch at 8:40
- Beauty of Joseon Ground Rice and Honey Glow MaskRated itWatch at 6:20
- Stratia Liquid GoldRated itWatch at 11:24
- Allies of Skin Molecular Silk Amino Hydrating CleanserRated itWatch at 5:39
About this expert
See everything Mad About Skin has reviewed
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This guide reflects what Mad About Skin said across their videos about 62 products for dry skin, aggregated by The Guru Index. Sponsored takes are excluded. The Guru Score is our read on how warmly they talk about them. It is general information, not medical advice.