Index / What Works / Mad About Skin on Moisturizers

Mad About Skin's Guide to Moisturizers: What He Rates and What He Skips

Across 38 moisturizers reviewed, he approved just over seven in ten, with two earning his outright top pick.

71%Approval rate
27 Yay4 Mixed7 Nay

Mad About Skin has reviewed 38 moisturizers, approving 27, giving 4 mixed takes, and skipping 7. That puts his approval rate at 71%, which tells you he is not a soft touch. He has clear ideas about what a moisturizer needs to do, and he is happy to say when something falls short.

What does Mad About Skin recommend in moisturizers?

What he keeps coming back to is the barrier. He wants ceramides in meaningful amounts, not just listed on the label. He praises products that actually improve barrier health rather than just feeling nice. He also weighs ingredient honesty heavily. He flagged the VT Reedle Shot PDRN Capsule Cream for having a genuinely high concentration of PDRN, because his view is that trendy ingredients are often added at levels too low to do anything useful. Lightweight textures that still hydrate properly get a warm mention too. He singled out the Numbuzin Panthenol B5 Active Soothing Cream as his summer staple because it hydrates without weight. He praised the Stratia Liquid Gold Barrier Cream for combining 5% niacinamide with a full supporting cast of lipids and ceramides, calling it a moisturizer and barrier serum in one. Two products earned his strongest endorsement: The Ordinary Natural Moisturizing Factors + Beta Glucan Lightweight Formula and Medik8 Total Moisture Daily Facial Cream.

In his words

"I love this one because it is one of those cleansers that genuinely doesn't strip or dry. It adds moisture back to the skin. Most brands will say that their cleanser hydrates and moisturizes, but by their nature cleansers are going to be a little bit drying. So you have to use really good quality humectants to avoid that. Medicate have done that. One pump will do the whole face and neck. This is great. I've been using it all year, and I would say one of these will last me three months. Genuinely, one of the best cleansers I have ever used, bar none. Especially if you've got dryness prone skin type, and I think that's a good thing to bear in mind as we're coming into the cooler winter months."
"This is my summer skincare staple. It's a lightweight gel that's so hydrating and moisturizing but doesn't weigh the skin down, great for summer. Keep it in the fridge and it gives you the most beautiful cooling experience. It actually adds hydration back into the skin to plump it, unlike most gel moisturizers which are useless, and the B5 helps calm and soothe. It's not expensive, and it's never steered me wrong. I'm on my third summer with it and I always have multiples because I'm never going to be without it."
"I absolutely love the Stratia Liquid Gold. This has been a favorite of mine for years, it was one of the first products I spoke about here on the channel when I set it up 5 years ago, still going strong. I love this product. A lot of brands will say that niacinamide will boost the barrier function of the skin and help heal the skin, but you need a lot of other ingredients to achieve that, and Stratia have done the work for us. This product has that 5% niacinamide, which is perfection, but it's also got all those lipids, those ceramides, those other barrier-boosting ingredients. If your skin is going through it at the moment, maybe you're coming out of winter here in the northern hemisphere and your skin might be dry and sensitive and you want to get it in tiptop health for the summer, this product is a must-have. It is amazing. It feels beautiful on the skin, uses that niacinamide responsibly alongside some other amazing ingredients, and it's super affordable. Use it as your moisturizer. This is so hydrating, most of us can do without having a moisturizer after. Use this as like a barrier-boosting niacinamide serum and a moisturizer all-in-one. An absolute favorite of mine."
"This is one of the best moisturizers I have ever ever used. Packed full of ceramides in meaningful concentrations that's actually going to deliver you improvements to barrier health, locking in all that hydration and genuinely delivers. This is a powerhouse. I absolutely love it."
"This is the VT Reedle Shot PDRN Capsule Cream, and it's a relative newcomer to my skincare routine. I first used it maybe two weeks ago, fell in love, and it's one of my favorite products now that I use every morning because it just calms, soothes, and really gives like a burst of hydration and peptide action to the skin. PDRN is one of the biggest trends in skincare right now, and it's a great ingredient to boost collagen and elastin production and firm the skin. You've got to be really careful with the products that you buy to make sure you're getting that PDRN in a meaningful concentration because it's very trendy, so brands will put it on the label but not actually put a meaningful amount in the product. This has a sky high amount of PDRN. It also has seven different peptides in it, it's got ceramides. This is going to firm, lift, tighten, and just help really nourish the skin. It's a great great product, and one that whilst it's new to my skincare routine, I definitely think is going to be a feature throughout 2025."
"The Happy Barrier is the more hydrating of the two, I'd say the more heavy duty of the two options. You can use the one that's best suits your individual skin's needs, or if you have combination skin, you can buy both and use the Happy Barrier heavy duty one on the dryness prone areas."

How many moisturizers has Mad About Skin reviewed?

Mad About Skin has reviewed 38 moisturizers, for an approval rate of 71%. 27 approved, 4 mixed, and 7 skipped.

What has Mad About Skin skipped in moisturizers?

His clearest rejection is La Mer Crème de la Mer Moisturizing Cream, which he called overpriced with better alternatives available at almost every price point. He also noted that the US-manufactured version is noticeably weaker than the European one, so even people already committed to the brand may not be getting the better formula. The Mario Badescu Drying Lotion got a firm skip on different grounds. He said drying and stripping products like this raise the risk of scarring and hyperpigmentation, and that they simply do not work. The Heimish All Clean Balm Mandarin Orange Limited Edition was skipped mainly on scent. He found the smell more chemical than citrus, and his advice was to stick with the original formulation instead.

What should you take from Mad About Skin's picks?

Mad About Skin's record on moisturizers comes down to one question: does it actually fix the barrier, or does it just feel like it does? He approves products that put ceramides, lipids, and well-dosed actives to work. He skips anything that leans on hype over formulation. His 71% approval rate means he finds plenty worth recommending, but his skips are pointed and worth reading before you spend.

Watch Mad About Skin say it

Every verdict here comes from a video. These are the moments themselves, each one jumping straight to the bit about that product.

About this expert

See everything Mad About Skin has reviewed

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This guide reflects what Mad About Skin said across his videos about 38 products in moisturizers, aggregated by The Guru Index. Sponsored takes are excluded. The approval rate is the share of these products he approved. It is general information, not medical advice.