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HotandFlashy's honest take on serums: what she loves and what she skipped

Across at least 30 serum reviews, she approved about two in three and held back on a small but telling handful.

67%Approval rate
20 Yay5 Mixed5 Nay

HotandFlashy has looked at a lot of serums, and her record is genuinely useful if you are trying to cut through the noise. She came away approving most of what she tried, with an approval rate of 67%, but the ones she skipped tell a story of their own. She named no single category winner here, which makes the patterns in her takes the real thing to pay attention to.

What does HotandFlashy recommend in serums?

She keeps coming back to serums that pack in several skin-supporting ingredients at once. The Cocokind Ceramide Barrier Serum won her over because it delivers ceramides, hyaluronic acid, glycerin, and niacinamide all in one lightweight formula. She pointed out it feels especially good on hot days. For vitamin C, she has a clear type: she praised both the Maelove Glow Maker Vitamin C Serum and the Mad Hippie Vitamin C Serum, calling them interchangeable and noting they sit at a similar price. She also has a soft spot for value, which is why she flagged that the COSRX 23% Ascorbic Acid Pure Vitamin C Serum is worth watching when it goes on sale. The CeraVe Hydrating Hyaluronic Acid Serum got a nod too, for its peptides and niacinamide alongside the hydrating staples.

In her words

"The other Vitamin C Serum [...] that I love is MAD Hippie, the glow maker. I love these both so much. I kind of use them interchangeably. You could choose one or the other. They're about the same price point."
"This is their Ceramide Barrier Serum and this is so lightweight. If you're in a heat wave and you just don't even want to put on moisturizer but you still want to get your ceramides, your hyaluronic acid, your glycerin, your niacinamide in, this is packed with all those things. I think this has like five ceramides in it. It just feels really fantastic. If you kept it in your mini fridge or in your fridge and then put it on, it would be so nice and cooling for these hot summer days."
"It's their Skin Renewing Gel Oil. And I used to love this product. I stopped buying it the last couple years, but it's so good for like skin slugging, you guys. You know, winter's coming and if you're going to be slugging your skin, which is putting on a really heavy occlusive layer of something at night to keep all the hydration in, this is a really great product to do that with and it's going to be on sale."
"This is a more lightweight night cream than my usual night cream it's got peptides niacinamide glycerin hyaluronic acid"
"If you're looking for just a straight ascorbic acid based vitamin C serum, the one from COSRX is pretty good. It's 23% that's going to be marked down."
"My second favorite is Maëlove The Glow Maker at one ounce for $29.95. It's oil free, gluten free, fragrance free, cruelty free, and vegan, and they also offer free shipping both ways and a 100 percent money back guarantee if you don't like it. Maëlove is a really great company I've been working with them for years and I love their products and formulations."

How many serums has HotandFlashy reviewed?

HotandFlashy has reviewed 30 serums, for an approval rate of 67%. 20 approved, 5 mixed, and 5 skipped.

What has HotandFlashy skipped in serums?

She skipped a few, and she was direct about why. The SkinMedica TNS Essential Serum got a clear no after a two-month trial showed no visible difference. She added that the smell alone would have put her off regardless of the price. The DRMTLGY Neck Contouring Serum left her neck feeling dry within minutes with no firming effect she could see. The Ordinary Vitamin C 23% Suspension felt gritty and scratchy and caused stinging, so she stopped using it. The Vichy LiftActiv Vitamin C Brightening Skin Corrector Serum (15% formula) she found already oxidised on the drugstore shelf. That means the vitamin C had already started breaking down before she even opened it, so she ruled it out as a top choice.

What should you take from HotandFlashy's picks?

If you are shopping for serums and want a guide with real range, HotandFlashy's record is a solid place to start. She rewards serums that do several jobs at once, hold up well in testing, and make sense for the price. Her skips are just as informative: she is not shy about saying when something stings, does nothing, or smells bad, and that honesty is what makes her approvals mean something.

Watch HotandFlashy say it

Every verdict here comes from a video. These are the moments themselves, each one jumping straight to the bit about that product.

About this expert

See everything HotandFlashy has reviewed

Related guides

This guide reflects what HotandFlashy said across her videos about 30 products in serums, aggregated by The Guru Index. Sponsored takes are excluded. The approval rate is the share of these products she approved. It is general information, not medical advice.