Hyram has worked through 49 serums on his channel. He approved 34, gave 8 a mixed take, and skipped 7, landing at a Guru Score of 69% for the category. He named two outright winners from the lot, and both came with ingredient lists he got genuinely excited about.
What does Hyram recommend in serums?
Ceramides, centella asiatica, and madecassoside keep showing up in the serums he approves. He calls madecassoside one of the most powerful ingredients for cutting redness and irritation. That makes his picks a natural fit for sensitive or reactive skin. He is also a fan of lactic acid and PHA. Both are gentle exfoliants that also work as humectants, meaning they pull moisture in while clearing away dead skin cells. He finds that mix especially useful for dry or dehydrated skin. He also tends to like formulas that leave out fragrance.
In his words
"My top product for dry or dehydrated skin is the Cocokind Ceramide Barrier Serum. I discovered this one when I was doing my 60 second brand review videos and I saw this looked at the ingredients and I was like the ingredients in this product are so good why have I never tried it and I started using it and sure enough it is a really good formula. The $22 serum has ingredients like propanediol to help increase the moisture retention squalene one of the best moisturizing oils out there glycerin sunflower seed oil and ceramides to help make sure your skin is healed and protected so it can hold on to moisture and then the reason I really fell in love with the product it has PHA and lactic acid both of which are exfoliants that are particularly really good for dry skin. Lactic acid and PHA are humectants which means they're able to retain moisture from the environment in your skin which is super good if you have dry skin but they're also the best exfoliating ingredients out there if you struggle with dryness or dehydration they're very gentle but super effective of getting rid of those dead skin cells on your face and it's hard to find a good product for dry skin with exfoliating ingredients because they're usually targeted at either oilier skin or they're so powerful that people with dry skin might over exfoliate themselves with this one you won't have to worry about it. It's just such a well-rounded ingredient list. [...] Because it has lactic acid and PHA I would recommend using this at night time."
"The Glow Recipe Avocado Ceramide Recovery Serum took me by surprise, I love this formula. Compared to Crave Beauty's Great Barrier Relief, some people say that can be really heavy, and I'd say this is an awesome alternative if you want a more lightweight experience. It has great ingredients like avocado oil and ceramides to deeply nourish the skin, and it's great if you struggle with any skin sensitivity or redness. I've talked before about how Glow Recipe does use undisclosed fragrance in some of their products, and I'm so happy that this one doesn't. It's a great formula, definitely more luxury since it's Glow Recipe, but I highly recommend this one."
"The Calm and Restore serum is amazing, and it's very rare that I find myself loving all three products from a line, but Aveeno did it."
"This is a new brand to me and I was really intrigued by this product because it's a dual phase serum. I was mostly intrigued by the ingredient list because it's so stacked: madecassoside, which is one of the most powerful ingredients for reducing redness, irritation and calming sensitivity, plus niacinamide, glycerin, green tea, PDRN, gluconolactone, and three different types of centella asiatica extract. I have loved this experience, it feels like the perfect serum for fall and winter, giving your skin a nice natural glow with a super lightweight consistency. If you're someone who's worried about getting red or irritated in the fall or wintertime, this is a good match for you because of the blend of ingredients to calm and soothe your skin. I feel like this is a really underrated product and I'm definitely impressed with this serum."
"One product I love at the drugstore is the Honest Beauty Beauty Sleep Resurfacing Serum. I was instantly impressed with the ingredient list, so much so that I bought the product right after reacting to it in a video. This one is a little bit of a stronger chemical exfoliant, which is good if you're really wanting to double down on aging damage. It has ingredients like propanediol to help make sure the skin's moisture is in place, with active ingredients like glycolic acid and lactic acid, plus sodium hyaluronate and niacinamide. I think this is a good product to help with aging damage. I've never noticed any irritation. It's a really popular one, and I've noticed it tends to sell out pretty quickly."
"The Peach and Lily Glass Skin Refining Serum does such a good job at smoothing over the skin making it truly have that glasslike appearance. As opposed to the B.E. Hydra serum from Drunk Elephant which has a good ingredient list but is really only focused on hydration, the Peach and Lily serum has great hydrating ingredients, it has mass aside which is great for reducing sensitivity, niacinamide, peptides, like it just has so many different types of good ingredients all loaded into one formula. It's $39, definitely one of the more expensive products that I recommend on my channel but definitely well worth the price."
How many serums has Hyram reviewed?
Hyram has reviewed 49 serums, for a Guru Score of 69%. 34 approved, 8 mixed, and 7 skipped.
What has Hyram skipped in serums?
Fragrance is the thing that most reliably puts him off a serum. He named it as a key reason he is not a fan of the Glow Recipe Watermelon Glow Niacinamide Dew Drops. He also took issue with its reflective finish, which he said looked like he had dripped gasoline on his face. He also skipped The Ordinary Azelaic Acid Emulsion 10% after it caused him to break out badly.
"I put The Ordinary azelaic acid on my face and I broke out really badly from that product."
"I think the concept is creative but when I used it on my skin I was like oh my God, it looks like I dripped gasoline on my face. It's just shiny and reflective. [...] I know it has such a cult following and I find the concept really interesting because it's a cool formula, but between the experience and the fragrance in it I'm not a huge fan of that, which is a shame because I love Glow Recipe. They have some really good formulas but that is my least favorite formula from their line for sure."
"This is The Ordinary Alpha Arbutin 2% serum for $28. $28 for an Ordinary product is actually crazy because I think this product is $10, and on this sketchy website they want to sell it for $28. Hell no."
"I was kind of surprised to see Clarins in this routine. I tried that serum once, but it was many moons ago, at least ten years back. What I can say is that I'm not a huge fan of the fragrance that Clarins does include in their products."
What should you take from Hyram's picks?
His serum record is most useful for anyone dealing with sensitivity, dryness, or redness. The two products he named as category winners are the Topicals Faded Brightening Serum and the Cocokind Ceramide Barrier Serum. Both have the qualities he values most: purposeful ingredients and no added fragrance. If a serum fits that description, he tends to get genuinely excited about it.
Watch Hyram say it
Every verdict here comes from a video. These are the moments themselves, each one jumping straight to the bit about that product.
- Topicals Faded Brightening SerumNamed a winnerWatch at 10:07
- Cocokind Ceramide Barrier SerumNamed a winnerWatch at 7:14
- The Ordinary Azelaic Acid Emulsion 10%Skipped itWatch at 1:06
- Glow Recipe Watermelon Glow Niacinamide Dew DropsSkipped itWatch at 4:49
- The Ordinary Alpha Arbutin 2% + Hyaluronic AcidSkipped itWatch at 8:54
- Clarins Double SerumSkipped itWatch at 14:34
- Ole Henriksen Truth SerumSkipped itWatch at 3:57
- The Ordinary Hyaluronic Acid 2% + B5Skipped itWatch at 1:00
- The Ordinary Niacinamide 10% + Zinc 1%Skipped itWatch at 0:52
- Glow Recipe Avocado Ceramide Recovery SerumRated itWatch at 7:39
- Aveeno Calm + Restore SerumRated itWatch at 6:54
- Tirtir Matcha Dual SerumRated itWatch at 7:10
- Honest Beauty Sleep Resurfacing SerumRated itWatch at 3:31
- Peach & Lily Glass Skin Refining SerumRated itWatch at 8:02
- Beauty of Joseon Glow Deep Serum: Propolis + NiacinamideRated itWatch at 5:16
- Beauty of Joseon Light On Serum: Centella + Vitamin CRated itWatch at 8:06
- The Ordinary Lactic Acid 10% + Hyaluronic AcidRated itWatch at 13:24
- Vanicream Vitamin C SerumRated itWatch at 4:22
- Medik8 Liquid Peptides Advanced MP+ SerumRated itWatch at 6:36
- BYOMA Hydrating SerumRated itWatch at 4:10
- Anua PDRN Hyaluronic Acid Capsule 100 SerumRated itWatch at 15:53
- Plated Skin Science Exosome SerumRated itWatch at 5:49
- The INKEY List CoQ10 SerumRated itWatch at 7:00
- The INKEY List Mandelic Acid TreatmentRated itWatch at 2:23
About this expert
See everything Hyram has reviewed
Related guides
This guide reflects what Hyram said across their videos about 49 products in serums, aggregated by The Guru Index. Sponsored takes are excluded. The Guru Score is our read on how warmly they talk about them. It is general information, not medical advice.