James Welsh has looked at 37 moisturizers. Only two earned his top praise, making them category winners. His Guru Score on moisturizers sits at 65%, which puts him on the selective side. The picks he approves tend to share one thing: they are built to support the skin barrier and honest about what they actually do.
What does James Welsh recommend in moisturizers?
He looks for creams built on ceramides, squalane, and fatty acids. Those ingredients rebuild the outer skin layer that keeps moisture locked in, and they are the first thing he checks. Texture matters just as much to him. He praises creams that feel rich but sink in quickly, and flags anything that sits heavy or waxy on the skin. He has little time for big claims, and he tends to trust brands that promise less and actually follow through.
In their words
"Rhode Barrier Butter surprised me in a very, very good way. I'm not a huge fan of the brand, but I'm not not a fan; I'm interested in the sense that I want to try everything Rhode has to offer because I feel like their products are good at worst and excellent at best. It has that thick, almost comforting, medical-feeling kind of texture to it, but this feels very elevated as far as the sensorial experience goes. The claims that Rhode make are that it helps strengthen the skin barrier, delivers deep long-lasting hydration, plumper and more toned-looking skin, softer fine lines over time, and an immediate glow. And honestly, it does 99% of that. I think Rhode are very good at their marketing without all the marketing fluff in their product descriptions. I feel like they never overpromise, so you're not left massively disappointed, even if you do find the products basic. Looking at the ingredients, there are five different weights of hyaluronic acid. Nothing new, but it's decent, it does the job it needs to do, meaning you get those different layers of hydration, giving you that plump glow-from-within kind of feeling and look. But then there's polyglutamic acid, which is kind of like a much better hydrator in my opinion."
"This is still a favorite that I'm emptying time and time again. [...] This is a better than basic barrier supporting moisturizer. It says it's created for dry, dehydrated, and sensitive skin, which it works great for, but my oily T-zone loves this moisturizer too. We have 150,000 ppm of squalane to replenish your moisture, keep your skin soft, and help support the skin barrier. They also have Quaxil in here, which is a patented complex of glucose and xylitol. I think they've removed that from their packaging, but [...] that's still on the ingredient list, and this helps improve moisture retention and helps reduce transepidermal water loss over time. The brand also claims the cream helps balance excess sebum and minimizes the appearance of enlarged pores while maintaining a lightweight, non-irritating finish. I disagree with that pore claim, I didn't see any difference for me, but as far as moisturizing goes, if you want [...] a moisturizer that does the basics, this is that, but in a 2026 version. It's lightweight, watery, it looks like a thick cream but then just melts into this watery texture, and that's what I look for in my creams. It's perfect for my dry cheeks."
"I've used the Aestura Atobarrier 365 Cream for years, I've gone through so many tubes of this stuff and it's one of those moisturizers I just cycle back to all the time. It's not stimulating collagen and it's not giving me peptides and it's not smoothing out fine lines and wrinkles, but I actually think a really good moisturizer is so important when you're talking about well aging. It's built around the barrier and lipids, it's used in hospitals and dermatology clinics, and it's got ceramide MP along with cholesterol and fatty acids in the formula. What I've always loved about this cream compared to other ceramide creams is it doesn't feel like some waxy layer on my skin, it doesn't feel thick and suffocating. It's rich, but it's not overwhelmingly heavy, which is always an issue for me with well-aging moisturizers."
"Their Dramatically Different Moisturizing Lotion became an instant hero product of theirs, loved for its lightweight, non-irritating formula. Today it's still one of Clinique's bestselling products worldwide."
"I bring out Krave Beauty Great Barrier Relief [...] when my skin is truly bad because it is guaranteed to heal my skin, and heal it fast. It contains tamanu oil which helps with redness, and ceramides which replenish and strengthen the skin barrier. If you have eczema you will love this product."
"If you're a fan of CeraVe, Aura, Illiyoon, I think you will love this brand, their real barrier Extreme Cream is an award winner of course, improving barrier function, barrier strength, in turn improving hydration, with ceramides and other essential ingredients for your skin barrier to penetrate quicker for faster healing and deeper moisturization."
How many moisturizers has James Welsh reviewed?
James Welsh has reviewed 37 moisturizers, for a Guru Score of 65%. 24 approved, 5 mixed, and 8 skipped.
What has James Welsh skipped in moisturizers?
He skipped eight products overall. Most came down to formulas that did not deliver, or products leaning on their name rather than their results. The SKKN Face Cream gave only surface moisture and left skin looking crepey and oily, which he said was hard to justify at $85. His sharpest concern was the Drunk Elephant Lala Retro Whipped Cream. He flagged a preservation problem after some batches were found to contain yeast and bacteria.
"While some batches of the Lala Retro Whipped Cream and Protini Polypeptide Cream lack a preservative system, so tests actually revealed the presence of yeast, such as Candida parapacillosis and a bacteria related to the bacteria it was found."
"A Face Cream at $85. A luxuriously indulgent firming moisturizer that works to nourish and revive the skin. Formulated with postbiotics and enriched with a natural alternative to retinol, Bakuchiol. Claiming to visibly improve firmness, fine lines and elasticity. This was not great either. It provided very surface level moisture. It didn't feel like it was hydrating your skin at all. And kind of made your skin look very crepey and oily."
"The Face Moisturizer was one of the most popular products at launch, but looking at the ingredient list, nothing really stands out. I remember them really trying to push this kiwi thing, like every brand had their thing at the time, and Kylie Skin was really trying to push kiwi for some reason. The products weren't bad but they weren't great. Critics labeled the brand as just overpriced Instagram skincare with no real science behind it, felt it was an obvious money grab that was just rushing out some basic formulas."
"It's fine if you want that instantly smooth plump base, which is why makeup artists love it. But a makeup artist's secret to a good base doesn't always transfer into good skincare. [...] It's a very old school emollient cream, rich and occlusive, but not particularly innovative when it comes to skin barrier support like all the new hydration technology we have or long-term skin health. For the price and the hype, you're mostly paying for its reputation as a backstage favorite at fashion shows. [...] There's just so much more innovation to skincare now."
What should you take from James Welsh's picks?
For James Welsh, a moisturizer's main job is to support the skin barrier. Price matters far less to him than what is actually in the formula. He named the Aestura Atobarrier 365 Cream and the Clinique Dramatically Different Moisturizing Lotion as category winners. Those two show most clearly what he looks for.
Watch James Welsh say it
Every verdict here comes from a video. These are the moments themselves, each one jumping straight to the bit about that product.
- Aestura Atobarrier 365 CreamNamed a winnerWatch at 10:29
- Clinique Dramatically Different Moisturizing LotionNamed a winnerWatch at 15:01
- Drunk Elephant Lala Retro Whipped CreamSkipped itWatch at 8:58
- SKKN Face CreamSkipped itWatch at 10:13
- Kylie Skin Face MoisturizerSkipped itWatch at 11:46
- Embryolisse Lait-Crème ConcentréSkipped itWatch at 14:00
- Clinique Moisture Surge 100H Auto-Replenishing HydratorSkipped itWatch at 24:00
- Drunk Elephant Protini Polypeptide CreamSkipped itWatch at 8:58
- La Mer Crème de la Mer Moisturizing CreamSkipped itWatch at 3:44
- Tatcha Water CreamSkipped itWatch at 9:21
- Rhode Barrier ButterRated itWatch at 7:25
- S.NATURE Aqua Squalane Moisturizing CreamRated itWatch at 17:12
- Krave Beauty Great Barrier ReliefRated itWatch at 24:04
- Real Barrier Extreme CreamRated itWatch at 19:08
- Kate Somerville Peptide K8 Power CreamRated itWatch at 21:40
- La Roche-Posay Cicaplast Baume B5Rated itWatch at 8:01
- Purito Deep Sea Pure Water CreamRated itWatch at 24:27
- Laneige Cream Skin RefinerRated itWatch at 64:04
- Nivea CreamRated itWatch at 12:16
- Sol de Janeiro Brazilian Bum Bum CreamRated itWatch at 6:20
- Bubble Cloud Surf Water Cream MoisturizerRated itWatch at 18:07
- Glow Recipe Plum Plump Hyaluronic SerumRated itWatch at 63:50
- Beekman 1802 Bloom Cream Daily MoisturizerRated itWatch at 7:16
- Anua Peach 77% Niacinamide Enriched CreamRated itWatch at 12:54
About this expert
See everything James Welsh has reviewed
Related guides
This guide reflects what James Welsh said across their videos about 37 products in moisturizers, aggregated by The Guru Index. Sponsored takes are excluded. The Guru Score is our read on how warmly they talk about them. It is general information, not medical advice.