AliceintheRabbitHole has tested a lot of lip products, and her record says something real. She approves of most things she tries, but she will skip something without hesitation if it falls short. Flavor and staying power matter most to her, and those two things decide almost everything.
What does AliceintheRabbitHole recommend in lip?
When she loves a lip product, it usually does two things well: it stays put through the night, and it tastes or smells like something pleasant. She gave her top nod to four products, naming Summer Fridays Lip Butter Balm, K Skin Lip Balm SPF 30, Edom Lip Balm, and Cocokind Lip Balm as category winners. The Edom Lip Balm is her self-described absolute favorite, and she praised it specifically for lasting through the night. She also has a soft spot for K-beauty options, pointing out that products like the TOCOBO Vita Glazed Lip Mask deliver real results without the high price tag. Fun details matter to her too, like the Cocokind Ceramide Lip Blur Balm's charm-ready tip and its light, sparkly colors. She praised the Make Up For Ever Super Boost Lip Gloss for not budging and not migrating, even while noting its strong scent would not suit everyone.
In her words
"Their Lip Balm is still my absolute favorite. I prefer the clear Lip Balm from them and I love using it overnight, before bed. I feel like this really stays on through the night."
"This lip mask is amazing, and just know you don't have to spend a lot on lip products, K-beauty has really come through with some options that are a fraction of the price."
"This is the Peripera Ink Glasting Lip Gloss. [...] I absolutely love a clear lip gloss, it's really easy to use. I will still wear black lipstick, [...] but I like a clear gloss, it's easy."
"I've been eyeing these Make Up For Ever Super Boost lip glosses since they released them and I didn't buy them because I was hearing mixed reviews, but I absolutely love these lip glosses. I'm wearing the shade Festival Lilac Pearly, it's such a pretty color."
"I've always said Kopari's lip glossy was my absolute favorite. The non SPF version is a vanilla scent instead of coconut and has almost a [...] milky appearance but not in an unpleasant way. [...] I do prefer the feel of the SPF free lip balm and that will always be the case, since I have dry skin."
"I loved this Cocokind Ceramide Lip Blur Balm too, I finished it just like the Edom one. If you want something more affordable than Edom but still a really good lip balm, I'd tell you Cocokind. They keep it fun, they made a tip you can add a charm to, and they have fun colors."
How many lip products has AliceintheRabbitHole reviewed?
AliceintheRabbitHole has reviewed 48 lip products, for an approval rate of 62%. 30 approved, 7 mixed, and 11 skipped.
What has AliceintheRabbitHole skipped in lip?
The clearest pattern in her skips is chemical sunscreen filters in lip products. She gave the Supergoop Glow Gloss SPF 40 Lip Balm and the Ultra Violette Sheen Screen Hydrating Lip Balm SPF 50 a Nay, and in both cases the reason was the same: those chemical filters taste terrible once they reach your mouth. Anyone sensitive to flavor in lip products would want to keep that in mind. She also skipped the Abib PDRN Collagen Lip Mask Glazed Jelly for being too light and too heavily scented, and she skipped The INKEY List Tripeptide Plumping Lip Balm because its unsweetened formula, though not a bad product on paper, had an off-putting taste she could not get past. She was careful to say that one may not bother people who are less sensitive to flavor.
"I tried the Ultraviolet Sheen Screen SPF 50 hydrating lip balm in the shade Bejeweled. It does have ingredients that irritate my lips, which just makes them look a little more full, but that's not a good thing. It starts out tasting okay, but then it hits the back of my throat and it's just a horrifying, awful sensation you can't get rid of. This was a flop, it tastes terrible."
"In contrast to Buxom's comfortable plumping, the VT Cosmetics Extreme Lip Plumper is a goodness no, goodness no from me."
"I do not like this. My single biggest problem with this lip balm is that I cannot get past the flavor. The texture is more of an emollient, not a [...] super occlusive lip balm, [...] almost more like a lip oil."
"This is my biggest disappointment from Abib, I really wanted to love this. It went viral and looks super cute, but compared to [...] the Edom lip mask [...] this one is just too light. It also has kind of an absurd amount of scent, it smells exactly like [...] a box of graham crackers and it's really strong. The packaging is adorable but I just [...] can't get it to stay on my lips."
What should you take from AliceintheRabbitHole's picks?
AliceintheRabbitHole's approval rate of 61% across 36 lip products reflects someone who genuinely enjoys the category but holds a firm line on two things: how a product tastes, and whether it actually stays on. If a lip balm or gloss clears those two bars, she tends to love it. If it has strong chemical sunscreen filters or an unpleasant flavor that isn't masked, that is usually a skip from her.
Watch AliceintheRabbitHole say it
Every verdict here comes from a video. These are the moments themselves, each one jumping straight to the bit about that product.
- Summer Fridays Lip Butter BalmNamed a winnerWatch at 13:54
- K Skin Lip Balm SPF 30Named a winnerWatch at 14:41
- Edom Lip BalmNamed a winnerWatch at 5:58
- Ultra Violette Sheen Screen Hydrating Lip Balm SPF 50Skipped itWatch at 21:07
- VT Reedle Shot Lip Plumper BeginnerSkipped itWatch at 22:34
- The INKEY List Tripeptide Plumping Lip BalmSkipped itWatch at 2:05
- Abib PDRN Collagen Lip Mask Glazed JellySkipped itWatch at 19:02
- Supergoop Glow Gloss SPF 40 Lip BalmSkipped itWatch at 16:18
- Jacqueline Cosmetics Lavender Pop Lip OilSkipped itWatch at 9:55
- COSRX Lip BalmSkipped itWatch at 25:30
- Tarte Maracuja Juicy Lip PlumpSkipped itWatch at 7:47
- Tatcha Kissu Lip SerumSkipped itWatch at 18:21
- Remedy Lip BalmSkipped itWatch at 20:39
- Naturium Phyto-Glow Lip BalmSkipped itWatch at 17:47
- TOCOBO Vita Glazed Lip MaskRated itWatch at 16:11
- Peripera Ink Glasting Lip GlossRated itWatch at 3:08
- Make Up For Ever Super Boost Lip GlossRated itWatch at 5:07
- Kopari Lip LoveRated itWatch at 15:24
- Cocokind Ceramide Lip Blur BalmRated itWatch at 14:13
- Torriden Solid-In Ceramide Lip EssenceRated itWatch at 16:15
- Gisou Honey Infused Hydrating Lip OilRated itWatch at 16:26
- Rabon Ghosted 310 LipstickRated itWatch at 27:12
- Maybelline Lifter Lip LinerRated itWatch at 13:02
- Sephora Collection Totally Juicy Lip TintRated itWatch at 28:05
About this expert
See everything AliceintheRabbitHole has reviewed
Related guides
This guide reflects what AliceintheRabbitHole said across her videos about 48 products in lip, aggregated by The Guru Index. Sponsored takes are excluded. The approval rate is the share of these products she approved. It is general information, not medical advice.