AliceintheRabbitHole, run by Alice Specht, covers sunscreen, cleansers, and K-beauty through an ingredients-first lens, mixing routine walkthroughs with try-on sessions and brand news. Her reviews lead with what's actually in the formula before landing a verdict.
The products AliceintheRabbitHole has crowned best in their category, and brings up again and again.
When the other experts mostly agree on a product, AliceintheRabbitHole sides with them 59% of the time. Here are three of her picks the other experts back too.
AliceintheRabbitHole has reviewed 924 products. Of the ones she gives a clear yes or no to,she approves 80%. The products she rates highest and brings up most are Purito Daily Soft Touch Sunscreen SPF 50+ PA++++, Stratia Liquid Gold Barrier Cream and AXIS-Y Vegan Collagen Eye Serum.
She has reviewed 146 serums and approved 79 of them. The ones she rates highest are Peach & Lily Copper Peptide Pro Firming Serum, BYOMA Barrier Repair Treatment and VT PDRN Cica Redo Exosome Serum. The full picture is in AliceintheRabbitHole on Serums.
She has reviewed 91 moisturizers and approved 56 of them. The ones she rates highest are Stratia Liquid Gold Barrier Cream, iNNBEAUTY PROJECT Extreme Cream Anti-Aging, Firming & Lifting Moisturizer and Glow Recipe Guava Vitamin C Bright-Eyed Gel Cream.
She has reviewed 84 cleansers and approved 50 of them. The ones she rates highest are PanOxyl Acne Creamy Wash for Face and Body 4% Benzoyl Peroxide, PanOxyl 4% Benzoyl Peroxide Cleansing Wash and Anua Heartleaf Plus Vitamin E Pore Control Cleansing Oil. The full picture is in AliceintheRabbitHole on Cleansers.
She has reviewed 78 sunscreens and approved 52 of them. The ones she rates highest are Purito Daily Soft Touch Sunscreen SPF 50+ PA++++, Round Lab Birch Juice Moisturizing Sunscreen SPF 50 PA++++ (Korean formula) and Beauty of Joseon Ginseng Moist Sun Serum SPF 50+ PA++++. The full picture is in AliceintheRabbitHole on Sunscreen.
She has skipped 140 of the 924 products she has reviewed. The ones she is clearest about are Medicube Age-R Booster Pro, Anua Heartleaf 77% Soothing Toner, CeraVe Acne Foaming Cream Cleanser with 4% Benzoyl Peroxide, FOREO BEAR and VT Reedle Shot 100 Collagen.
There is a guide to her picks for each skin type she covers most: AliceintheRabbitHole on sensitive skin, AliceintheRabbitHole on dry skin, AliceintheRabbitHole on mature skin and AliceintheRabbitHole on acne-prone skin.
Products where her take diverges from the rest of the gurus.
All 924 products AliceintheRabbitHole has reviewed, grouped by product type. Click a product to see the full guru consensus.
AliceintheRabbitHole is not affiliated with, and does not endorse, The Guru Index. Every quote on this page comes from her public YouTube videos, linked at the timestamp. Verdicts and approval stats are our editorial read of what she said. "Guru" is a title we award, not a sign of any affiliation.