Sincerely Miss Ash has worked her way through a solid stretch of eye makeup, from mascaras and brow gels to eyeshadow palettes and a lash serum. Her approval rate sits at 79%, which means she likes most of what she tries. But the few things she passed on are worth knowing about, because her reasons are specific and practical.
What does Sincerely Miss Ash recommend in eye makeup?
What she keeps coming back to in her approving takes is wearability and ease. She praised the Makeup by Mario Master Mattes The Neutrals Eyeshadow Palette for being universally flattering and genuinely every day, calling it something she feels everybody should own. With mascaras, her bar is clear: good length and separation, no smudging, and easy removal at the end of the day. The ILIA Limitless Lash Mascara and Lancôme Lash Idôle Mascara both cleared it, with the Lancôme earning extra points for its brown shade. She also rated the L'Oreal Shadow Stick Twinkling Rose remarkably highly for a drugstore product, saying she finds it comparable to Sephora formulas and better than at least one higher-end rival. The Urban Decay Naked Palette drew real affection from her too, described as the best palette the brand ever released.
In her words
"I like the brush head and I really like the way that it applies mascara. It just gives that nice separation, that fanned out look, but it also gives that great length as well. No raccoon eyes and it's really easy to remove at the end of the day. This one will give you more of that natural look, but if you want your lashes to look like you have mascara on them then this is the one to go with. This one is my Holy Grail and this never disappoints."
"I just absolutely love this palette so much. It was honestly the best palette that Urban Decay ever released in my opinion. I always wore shade Sin on the lid and I also brought a little bit of it underneath that brow bone as well and in the inner corners. [...] For the crease I always went in with shade Naked, which is like the lightest brown shade, and I just threw that all in the crease."
"I really do like this mascara. And I will say it is longwearing. It doesn't crumble to the lower lash line and I never get smudges and it doesn't give me raccoon eyes at all. [...] It is a lengthening and lifting mascara that sculpts, separates lashes with the unique curved comblike applicator. It definitely gives you length and separation. And I really like the applicator. [...] It basically has the same shape as our eyes."
"I absolutely love this palette because it is so wearable. You can use this everyday. It's all neutrals. It's all matte shades. Any skin tone can use this. You can create so many eye looks with this, like smokey eye looks, just a little bit in the crease, whatever you want to do. You can use the darker shades as your liner if you really wanted to. It's just so universal and wearable and I feel like everybody should have a neutrals matte palette in their collection."
"If you guys haven't tried the L'Oreal Shadow Sticks you are truly missing out, these are phenomenal. [...] I feel like these are better and very comparable to some of the formulations and products like this that you find at Sephora. [...] I think that this is better than the Laura Mercier formulation. These glide on like butter, they have a long wear time and you can create so many different looks with these."
"This is in the brown shade. [...] It never crumbles, it never causes raccoon eyes, it gives great length, volume, and separation, and it's very easy to remove at the end of the day, which is what I'm looking for in a mascara, I hate having to work at my lashes and lose them in the process. [...] I really love the brush, it applies so nicely, and it's very long wearing. The brown shade is so nice."
How many eye makeup products has Sincerely Miss Ash reviewed?
Sincerely Miss Ash has reviewed 19 eye makeup products, for an approval rate of 79%. 15 approved, 3 mixed, and 1 skipped.
What has Sincerely Miss Ash skipped in eye makeup?
The product she passed on was The Ordinary Multi-Peptide Lash and Brow Serum, and her reason went beyond disappointment with the results. She said it caused red eyes, cloudy vision, and a heavy, tired feeling in her eyes, and that her mother tested it at the same time and had exactly the same reaction. Both of them felt better as soon as they stopped. That is a meaningful warning for anyone with sensitive eyes who is curious about this one.
"It didn't really create much length and volume like I was hoping for. But I also developed a lot of irritation with my eyes. I was experiencing red eye, cloudy vision especially if I put too much on that lash line, and my eyes were feeling very heavy and they felt tired as well. [...] My mom was testing the [...] serum at the same time and [...] experiencing the same thing where her eyes felt tired and heavy. [...] As soon as we both stopped using it, our eyes never felt like that again."
What should you take from Sincerely Miss Ash's picks?
Sincerely Miss Ash is a reliable guide for eye makeup that works in real life. She values products that are easy to wear, easy to remove, and flattering on a range of skin tones. Her seal of approval means a product cleared a practical, everyday standard, and her skip on the lash serum comes with enough detail that it is worth taking seriously.
Watch Sincerely Miss Ash say it
Every verdict here comes from a video. These are the moments themselves, each one jumping straight to the bit about that product.
- Anastasia Beverly Hills Brow FreezeNamed a winnerWatch at 14:14
- ILIA Limitless Lash MascaraNamed a winnerWatch at 3:21
- Makeup by Mario Master Mattes The Neutrals Eyeshadow PaletteNamed a winnerWatch at 5:53
- Urban Decay Naked PaletteNamed a winnerWatch at 18:59
- The Ordinary Lash Curl FinisherNamed a winnerWatch at 9:32
- The Ordinary Multi-Peptide Lash and Brow SerumSkipped itWatch at 9:40
- Refy Lash Sculpt MascaraRated itWatch at 9:53
- L'Oreal Shadow Stick Twinkling RoseRated itWatch at 7:28
- Lancôme Lash Idôle MascaraRated itWatch at 22:13
- Hourglass Ambient Lighting Edit Unlocked PaletteRated itWatch at 6:44
- Lancôme Flutter Extension MascaraRated itWatch at 17:25
- Urban Decay Moondust EyeshadowRated itWatch at 17:46
- Charlotte Tilbury Film Star Bronze and Glow PaletteRated itWatch at 16:29
- Milk Makeup Kush Gel Clear Eyebrow GelRated itWatch at 20:05
- Sweet Beauty Satin Kohl Eyeliner in BrightRated itWatch at 7:02
- Giorgio Armani Liquid EyeshadowRated itWatch at 22:54
About this expert
See everything Sincerely Miss Ash has reviewed
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This guide reflects what Sincerely Miss Ash said across her videos about 19 products in eye makeup, aggregated by The Guru Index. Sponsored takes are excluded. The approval rate is the share of these products she approved. It is general information, not medical advice.