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Ilia

Limitless Lash Mascara.

Ilia Limitless Lash Mascara
Eye Makeup

About this product

A mascara with a dual-sided brush featuring a comb side designed to define, separate, and volumize lashes with buildable coverage.

Eye Makeup

The Guru Index verdict

92%

Approved

✓Approved · 92%
5Reviewers
5Approved
0Mixed
0Skip
#1 in Best Eye Makeup

What the gurus are saying

Creators consistently praise the brush design as the standout feature, highlighting its ability to separate lashes and deliver both definition and length without clumping. The formula earns broad approval for easy application and removal, with a natural yet polished finish. A few note that pairing it with a lash primer enhances performance, and one reviewer found other formulas more compelling, but the overall consensus treats this as a reliable, beloved staple.
Synthesized from 5 expert reviews

Key actives & flags

PeptidesFragrance-freeAlcohol-free

Full ingredients

Aqua/​Water/​Eau, Cera Alba/​Beeswax/​Cire D'Abeille*, Butyrospermum Parkii (Shea) Butter*, Polyglyceryl-6 Distearate, Dimer Dilinoleyl Dimer Dilinoleate, Glycerin, Cera Carnauba/​Copernicia Cerifera (Carnauba) Wax/​Cire De Carnauba*, Polyglyceryl-10 Myristate, Cetyl Alcohol, Glyceryl Caprylate, Leuconostoc/​Radish Root Ferment Filtrate, Zea Mays (Corn) Starch*, Xanthan Gum, Arginine, Phenethyl Alcohol, Biotin, Urtica Dioica (Nettle) Extract, 1,2-Hexanediol, Caprylyl Glycol, Sodium Benzoate, Citric Acid, Potassium Sorbate, Benzoic Acid, Myristoyl Pentapeptide-17, Ci 77499 (Iron Oxide)

Where to buy

Every take, in full

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Approved only Skip only Mixed only Hide sponsored
Mixed Makeup
Mixed Makeup
1.47M subs · 11k devotees
✓Approved
"I went back to it just because I was feeling it the other day. I saw it at Sephora and I was like, I used to love this mascara, I'm going to buy it again. And sure enough I still love it."
All 2 takes from Mixed Makeup
Rating Sephora's Best Selling Mascaras with a Professional Makeup Artist (Honest Makeup Reviews)
"We love this mascara. The brush is amazing, and honestly, the brush can make or break a mascara. The Ilia Limitless Lash Mascara has a skinny brush with a comb on one side, so it helps you really define your lashes together. You can bulk it up or separate it, and it just does everything. I give it a four out of five. I love it, but I did stop using it because there are some really great formulas out there. That said, if this was the only mascara available, I'd be happy to use it."
Life Update: Am I Getting Divorced?
"I went back to it just because I was feeling it the other day. I saw it at Sephora and I was like, I used to love this mascara, I'm going to buy it again. And sure enough I still love it."
Beyond50Skin
Beyond50Skin
31k subs · 1k devotees
✓Approved
"I'm also going to be using the Ilia mascara, one of the number one mascaras of 2024."
Top Pick: number one mascara
All 3 takes from Beyond50Skin
Fast & Effective Summer Morning Skincare Routine for Over 50 + BONUS TirTir Review!
"The Ilia Limitless Lash Mascara goes on better for me if I put a layer of primer on really quickly beforehand. This was the number one mascara for 2024, it's pretty nice. I can see why people voted this number one, absolutely gorgeous."
Red Light Therapy: Updates YOU NEED TO KNOW! for Your Mature Over 50 Skin
"I'm also going to be using the Ilia mascara, one of the number one mascaras of 2024."
3 SUMMER BEACHY Makeup Looks Over 50 (ONLY 5 PRODUCTS)
"I'm also going to be using the same mascara which is going to be the Ilia Limitless Lash Mascara."
The Budget Dermatologist
The Budget Dermatologist
718k subs · 9k devotees
✓Approved
"This mascara is one of my favorite mascaras ever from Ilia. It really separates the lashes out very well and has two like ends to the wand."
Sincerely Miss Ash
Sincerely Miss Ash
194k subs · 3k devotees
✓Approved
"The Ilia Limitless Lash Mascara is a Holy Grail, I absolutely love this mascara. I like the brush head and I really like the way that it applies mascara. It just gives that nice separation, that fanned out look, but it also gives that great length as well. No raccoon eyes and it's really easy to remove at the end of the day. This one will give you more of that natural look, but if you want your lashes to look like you have mascara on them then this is the one to go with. This one is my Holy Grail and this never disappoints."
Top Pick: holy grail mascara
The Style and Beauty Doctor
The Style and Beauty Doctor
219k subs · 8k devotees
✓Approved
"I love how the design of this brush is conducive to getting every little corner and every little lash when I do my mascara. And I get like a little bit of the mascara where it's not really supposed to go, but I don't panic. I just let it dry and then I take a brush and sweep it so it gives a kind of smoky bottom waterline look."
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