Index / Urban Decay / Naked Palette
Urban Decay

Naked Palette.

Urban Decay Naked Palette
Eye Makeup

About this product

A neutral eyeshadow palette featuring warm brown and nude shades with a mix of matte and shimmer finishes, originally launched in 2010 by Urban Decay.

Type

Eye MakeupPowder

Formula notes

Fragrance-freeNo drying alcohol

Full ingredients

Guru Score

74%

Mixed

4 experts · Moderate agreement
4Gurus
3Approved
0Mixed
1Skip

What the gurus are saying

The formula blends beautifully and the included brushes are genuinely useful, earning this palette lasting appeal among those who love classic, wearable neutrals. Grungy but approachable warm browns create soft dimension without demanding bold looks, though the light matte selection means shimmer shades carry more of the definition work. It reads more as a treasured staple than an exciting new buy, yet reviewers keep reaching for it far more than expected.
Synthesized from 4 expert reviews · most recent take February 2026
Every take, in full

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Approved takes Critical takes Mixed takes Hide sponsored
~Approved
"The Urban Decay Naked palette, for example, was like practically a rite of passage"
All 2 takes from Robert Welsh
Why Some Makeup Brands Are Winning — and Others Are Dying
"The Urban Decay Naked palette, for example, was like practically a rite of passage"
What Brands Sent Me… and What I’d Actually Buy
"The formula is beautiful, really really good. It blends incredibly well. The brush is really, really great, it's a really great blending brush and this small little detail brush inside. Is it exciting as a palette? No, not really. But I think it's beautiful for those of us who love makeup, who love the industry, who love a classic. If you are in the market for Urban Decay's first ever Naked Palette, I would 100% recommend it. Would I have purchased this initially? No, but that's because I'm going off this buying eyeshadow palette situation because I have so many and I don't need anymore. But I'm happy I own it because the palette itself is beautiful and the formula is beautiful."
~Skip
"The Naked palettes, right, used to be an icon. I don't know if people use them anymore."
~Approved
"I just absolutely love this palette so much. It was honestly the best palette that Urban Decay ever released in my opinion. I always wore shade Sin on the lid and I also brought a little bit of it underneath that brow bone as well and in the inner corners. For the crease I always went in with shade Naked, which is like the lightest brown shade, and I just threw that all in the crease."
Top Pick: urban decay palette
~Approved
"Urban Decay brought back their Naked Palette and I love it, it's so good. I especially love the more grungy browns and have used it more than I thought I would. It didn't launch this year since it's an iconic palette, but they relaunched it and I got so much use out of it. It's a beautiful palette and such a classic color scheme."
All 4 takes from Allie Glines
Doing My Makeup Like It's 2016 🥹 (haha this is a fun one)
"I wanted to use the Urban Decay Naked Palette today because this was around before 2016. This palette was launched in 2010, which is so fun. So, I'm hoping this palette will bring back some memories for some of you."
MY 3 FAVORITE FALL LIP LOOKS 😍
"We're going to take the shade Naked from the Urban Decay Naked Palette, which has been a fall staple for me, and I'm just going to apply this all over the lid and up through the crease just to create some soft dimension there. I'm also taking that color and running just a little bit along the lower lash line. This is not like a specific color necessarily that makes this look what it will become; it's more about just creating that soft dimension around the eyes and making it not too bold so the lip can really stand out."
The BEST Makeup & Skincare from August 2024!
"I love the colors, they look so flattering. I love how they're kind of like grungy but very approachable. There's just nothing I don't like about this. I wish there were a little bit more deeper mattes, but at the same time I'm also enjoying the fact that I can kind of experiment and see what it looks like to use shimmer shades to create definition around the eyes. Because there's not as many matte shades in here or deeper matte shades, I feel like it kind of gives me a chance to try something new. Every time I've used this, I love how my eyeshadow looks. I don't know, it feels nostalgic and it just feels special and it feels exciting to me even though it's an old palette. I think it's so great and I've been surprised at how much I've used it."
THE BEST MAKEUP OF 2024!!! (Final Episode)
"Urban Decay brought back their Naked Palette and I love it, it's so good. I especially love the more grungy browns and have used it more than I thought I would. It didn't launch this year since it's an iconic palette, but they relaunched it and I got so much use out of it. It's a beautiful palette and such a classic color scheme."
Common questions

Frequently asked.

What is Urban Decay Naked Palette?

A neutral eyeshadow palette featuring warm brown and nude shades with a mix of matte and shimmer finishes, originally launched in 2010 by Urban Decay.

Is Urban Decay Naked Palette worth it?

The gurus mostly approve it, but with enough reservations to keep it in the middle at a Guru Score of 74%.

What is Urban Decay Naked Palette's Guru Score?

Urban Decay Naked Palette holds a Guru Score of 74%. That is our read on how warmly the experts talk about it, based on the verdicts of 4 independent expert reviewers we have collected. At least one expert has named it a Top Pick in its category.

Spend less, score well

Cheaper alternatives the gurus rate.

Lower-priced eye makeup the gurus still rate highly, versus this mid-range pick.

See how they stack up →
You might also like

Similar products worth a look.

Other products the same gurus have weighed in on, plus more from this brand and category.

Compare side by side →

This week's top beauty news, in your inbox.

A weekly read of the takes worth catching up on: the raves, the splits, the ones the gurus won't shut up about. Free, no spam, unsubscribe whenever.

Subscribe to the digest