Index / Anastasia Beverly Hills / Brow Freeze
Anastasia Beverly Hills Brow Freeze
Eye Makeup

About this product

A brow gel designed to hold and set eyebrows in place throughout the day while maintaining a natural appearance.

Eye Makeup

The Guru Index verdict

63%

Mixed

~Mixed · 63%
5Reviewers
3Approved
0Mixed
2Skip
#8 in Best Eye Makeup

What the gurus are saying

Gurus are mostly enthusiastic, praising the gel's all-day hold, natural feathery finish, and lack of crunchiness or flaking. The recurring strength is versatility: it works for both laminated and feathery brow styles. Skeptics argue it's minimally effective as a true hold product and warn against heavy-handed application. One reviewer finds the pot version superior to the tube gel. Overall the community leans positive but acknowledges it works best with a light hand and may underdeliver for those seeking maximum grip.
Synthesized from 5 expert reviews

Key actives & flags

Fragrance-freeAlcohol-free

Full ingredients

Water (Aqua), Ceteareth-30, D-Sorbitol, Propanediol, Glycerin, Phenoxyethanol, Propylene Glycol, Ethylhexylglycerin, Citric Acid, Potassium Sorbate

Every take, in full

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Approved only Skip only Mixed only Hide sponsored
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"I currently use Benefit Precisely My Brow, Benefit Gimme Brow, Benefit Brow Setter, and Anastasia Brow Freeze. Nothing keeps them in place, girl."
Approved
"Now I'm going to set my brows with the Anastasia Brow Freeze Gel. This is also my holy grail, my go-to. It just does a good job to keep those brows in place for the entire day."
Top Pick: brow gel
All 5 takes from Sincerely Miss Ash
GRWM USING NEW VIRAL MAKEUP LAUNCHES 2025 | FIRST IMPRESSIONS | MILK MAKEUP GEL TINT SHADE 4 & MORE!
"I'm going to go in with the Anastasia Beverly Hills Brow Freeze gel and I'm just going to lightly set them and brush them up so they're a little bit feathery and they're sticking upward. I'm not really into that lamination look anymore. I truly love that feathery look just so that it gives more fullness to the brows."
EVERYDAY MINIMAL MAKEUP USING TINTED SUNSCREEN - MASTER THE "NO-MAKEUP MAKEUP LOOK"
"I really do love the Anastasia Beverly Hills Brow Freeze. That product truly keeps your brows in place, and it allows your brows to stay bushy so it just looks a little bit more natural. I really like this."
EVERYDAY SUNSCREEN MAKEUP LOOK | NO MAKEUP MAKEUP TUTORIAL WITH TINTED SUNSCREEN
"Now I'm going to set my brows with the Anastasia Brow Freeze Gel. This is also my holy grail, my go-to. It just does a good job to keep those brows in place for the entire day."
SEPHORA HOLIDAY SALE 2024 WISHLIST 🎁 | SKINCARE, MAKEUP AND HAIRCARE! - SINCERELY MISS ASH
"I typically use the brow freeze that comes in the little pot, and it honestly keeps my brows in place for the entire day. But the brow freeze gel with the tube, I feel like it would just be a lot quicker and easier to use on an everyday basis. I want to try the one that comes in a tube, but something is telling me to just stick with what I know and just go with the brow freeze wax that comes in the pot, so I'm undecided."
NEW YEAR🎉 NEW SKINCARE & MAKEUP FAVORITES | I AM OBSESSED WITH THESE PRODUCTS!
"I'm loving the Anastasia Beverly Hills Brow Freeze gel. I had a feeling that I would like it but I wasn't sure if I was going to love it more than the brow freeze wax that comes in that little pot that I always use but this one actually works just as good as the brow freeze in that pot. This is a lot easier and quicker to use. Your brows stay in place all day, they don't get crunchy, they don't flake halfway through the day. Your brows look amazing all day long, all night long, and they don't move at all. You can create that lamination look with this if you're into that, but if you're more into that feather look, something that looks a little bit more natural, you can achieve it with this as well, which is my typical go-to. I love that feathery look and I've been loving this. This is really good. I've been quite impressed."
Skip
"I bought this on Sephora because I was like, now that I'm into the brow gel I'm going to give this another try, and what is this even doing? I'm pretty sure Anastasia put a touch of xanthan gum and some water in a tube and it's trying to convince everybody that this actually does something. It does not. You want to glue the hairs in place so they're not going anywhere. This is the Dippity Do of brows. That stuff did not move; it's like cement. Now a word of warning about this: you don't want to go in heavy-handed, otherwise you're going to look like you put glue in your brows. Don't try and overdo it. Less is more with this. You don't need a lot."
Approved
"I bought the new Anastasia Beverly Hills one, it's like a freeze or something. I bloody love a brow gel, need a brow gel, love a brow gel. That one really gets you."
Approved
"We're going to use the Anastasia Brow Freeze gel to make sure our brows are locked into place."
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All 3 takes from Allie Glines
I Want to Look Like This Everyday: Makeup Tutorial
"I'm going to use the Anastasia Brow Freeze gel to lock the brows in place. I've been loving this stuff, I've been using it every day, it's so good. I'm sure you can tell I'm obsessed with this."
Full Face of NOTHING New (inspired by Nikki)
"We're going to use the Anastasia Brow Freeze gel to make sure our brows are locked into place."
New Year, New Makeup 🤩 (also, do you like my new camera?!)
"Anastasia Beverly Hills made their brow freeze into a gel and I'm thrilled. The packaging is really nice with soft touch packaging. The applicator reminds me a lot of the Benefit 24-Hour Brow Setter applicator, which I love. It's got one shorter side and then a longer side. This is like a brow laminating gel. I like how firm this applicator is because it really allows you to comb through every single hair. A formula like this would be better used before filling in the brows because it's super sculpting and it almost kind of scrapes against the skin, which is good to get that laminated effect. If you've got pencil on like me it kind of scrapes that away underneath, so that's something I would do differently."
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