IT Cosmetics

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer.

Concealer

About this product

IT Cosmetics Bye Bye Under Eye Concealer is a pigmented, hydrating concealer formulated to cover dark circles and provide a smooth, long-wearing finish.

Full ingredients

Caprylic/Capric Triglyceride, Bis-Diglyceryl Polyacyladipate-2, Vp/Hexadecene Copolymer, Cetyl Alcohol, Silica Dimethyl Silylate, Ozokerite, Phenoxyethanol, Aqua/Water/Eau, Ascorbyl Palmitate, Tocopherol, Tocopheryl Acetate, Magnesium Ascorbyl Phosphate, Cholesteryl Nonanoate, Cholesteryl Oleyl Carbonate, Cholesteryl Chloride, Chrysin, Glycerin, Hydrolyzed Collagen, N-Hydroxysuccinimide, Niacinamide, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Retinyl Palmitate, Sodium Hyaluronate

Guru Score

70%

Mixed

4 experts · Moderate agreement

What the gurus are saying

The formula covers dark circles and de-puffs with impressive pigmentation and hydration, but reviewers split sharply on whether it holds up when you layer makeup or moisturizer. Most gurus praise its Expression Proof Technology and say it won't crease if you set it with powder; others argue the effects are temporary, cracking when you layer products. Best reserved for photos or short events, not daily wear.

Synthesized from 4 expert reviews · most recent take June 2026

What they liked

Radiant finish that doesn't settle into lines
Highly pigmented, a little goes a long way
Doesn't crease or crack throughout the day

What they flagged

Nothing. None of the experts who reviewed it raised a problem.

Best for

Mature skin

Type

ConcealerLiquid

Key actives

Vitamin C Retinoid Niacinamide Hyaluronic acidVitamin EPeptides

Formula notes

Fragrance-freeNo drying alcohol

Where to buy

Sephora → Ulta → Amazon → Google →

Opens a store search. We may earn from these links.

Scan it in the shopFree iPhone app. Scores in the aisle.

What the experts use it for.

The concerns the experts tie this product to, in their own words. Paid and founder takes don't count.

Fine lines around the eyes1 expert

“This one, because it's super richly pigmented, has what they call the expression proof technology that essentially prevents it from kicking and cracking so that way it doesn't make you look older and doesn't make you look like you have more wrinkles than you really do.”

Dr. Jenny Liu, watch at 15:35

Dark circles1 expert

“It's [...] an under eye concealer, which is one of the few things that actually can at least temporarily get rid of dark under eye circles, obviously not permanently removing them, but under eye concealer is one of the more practical things you can do to address dark under eye circles on a day-to-day basis.”

Dr Dray, watch at 15:45

Dry under-eyes1 expert

“It is super hydrating, it's super pigmented so a little bit goes a long way.”

Dr. Jenny Liu, watch at 15:35

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored

The Style and Beauty Doctor

222k subs

~Yay

"These It Cosmetics Bye Bye Under Eye Concealers, oh my god, I love them. So I got shade deep warm is my normal under eye shade, and then to highlight, I have rich warm. [...] These are so good. They cover well. They have a nice radiant finish because if you're covering under eye after 40, you probably don't want something mattifying because that will tell all your business. It will be all in the settled lines. And who needs something clocking you like that, right?"

All 2 takes from The Style and Beauty Doctor

PAY or PASS: New Skincare & Makeup at Sephora

"IT Cosmetics, pass. I'm waiting for it to come to QVC because they always have deals on it."

My Makeup Betrayed Me After 40. These Products Didn't.

Dr. Jenny Liu

324k subs

~Yay

"It is super hydrating, it's super pigmented so a little bit goes a long way. [...] You don't need a lot because often when you use a lot of concealer that is when it can easily crack and kick up. This one, because it's super richly pigmented, has what they call the expression proof technology that essentially prevents it from kicking and cracking so that way it doesn't make you look older and doesn't make you look like you have more wrinkles than you really do."

Top Pick: under eye concealer

Mixed Makeup

1.46M subs

~Nay

"I hate this concealer. It's so thick and gelatinous and tacky, like clay goop on your under eyes. And forget about trying to set it, it doesn't set. It's like trying to set wet Play-Doh. When I first tried this I was obsessed, so much coverage, so moisturizing, and then you start to try other concealers and you realize like this [...] is a mess."

Dr Dray

2.69M subs

~Mixed

"This is something I may actually buy and try. It's [...] an under eye concealer, which is one of the few things that actually can at least temporarily get rid of dark under eye circles, obviously not permanently removing them, but under eye concealer is one of the more practical things you can do to address dark under eye circles on a day-to-day basis."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Retinoids

Retinoids are among the best studied ingredients in dermatology, with solid evidence for acne and for the fine lines and rough texture that come from sun exposure. Dryness and flaking in the first few weeks are common and usually settle.

Source: DermNet

Vitamin C

Topical vitamin C is an antioxidant with reasonable evidence for dullness and uneven tone. It breaks down in light and air, so how a product is formulated and packaged matters as much as the percentage on the front.

Source: DermNet

Niacinamide

Niacinamide has evidence behind it for redness, uneven tone and supporting the skin barrier, and it is usually well tolerated even by skin that reacts to most things.

Source: DermNet

Frequently asked.

What is IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer?

IT Cosmetics Bye Bye Under Eye Concealer is a pigmented, hydrating concealer formulated to cover dark circles and provide a smooth, long-wearing finish.

Is IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer worth it?

The gurus mostly approve it, but with enough reservations to keep it in the middle at a Guru Score of 70%.

What is IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer's Guru Score?

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer holds a Guru Score of 70%. That is our read on how warmly the experts talk about it, based on the verdicts of 4 expert reviewers we have collected. At least one expert has named it a Top Pick in its category.

Who is IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer best for?

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer is generally suited to mature skin.

What is IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer good for, according to the experts?

In their reviews, experts say IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer is good for fine lines around the eyes (1 expert), dark circles (1 expert) and dry under-eyes (1 expert).

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer.

70%

What the experts use it for.

Fine lines around the eyes1 expert

Dark circles1 expert

Dry under-eyes1 expert

What the gurus are saying.

What the evidence says.

Retinoids

Vitamin C

Niacinamide

Frequently asked.

What is IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer?

Is IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer worth it?

What is IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer's Guru Score?

Who is IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer best for?

What is IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer good for, according to the experts?

Cheaper alternatives the gurus rate.

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