IT Cosmetics

IT Cosmetics Your Skin But Better Foundation.

Foundation

About this product

A mineral foundation with SPF 50 designed to provide full coverage with a natural finish.

Full ingredients

Aqua/Water/Eau, Glycerin, Glycereth-26, PEG-8, Caprylyl Methicone, Diethylhexyl Carbonate, Dimethicone, Isohexadecane, Isododecane, Neopentyl Glycol Diheptanoate, Isostearyl Isostearate, Lauryl PEG-9 Polydimethylsiloxyethyl Dimethicone, Isostearyl Palmitate, Polymethyl Methacrylate, Sodium Chloride, C30-45 Alkyl Cetearyl Dimethicone Crosspolymer, PEG-10 Dimethicone, Tocopheryl Acetate, Sodium Hyaluronate, Chrysin, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Niacinamide, Camellia Sinensis Leaf Extract, Aloe Barbadensis Leaf Extract, Caviar Extract, Maris Aqua/Sea Water/Eau De Mer, Algae Extract, Polyhydroxystearic Acid, Magnesium Stearate, Panthenol, Silica Dimethyl Silylate, Xanthan Gum, Retinyl Palmitate, Tocopherol, Ascorbyl Palmitate, Hydrolyzed Silk, Hydrolyzed Collagen

Guru Score

63%

Mixed

Early verdict · Few reviews so far

What the gurus are saying

This foundation earns praise for its pigmentation and blendability, delivering coverage with a glowing finish that doesn't require much product. One reviewer notes it sits a bit thicker on skin compared to some alternatives, so those preferring a lighter feel may want to test it first to see if the texture works for them.

Synthesized from 3 expert reviews · most recent take December 2025

What they liked

Blends seamlessly into skin
Luminous finish
Highly pigmented, needs little product

What they flagged

Thick texture that sits heavily on skin

Type

FoundationLiquid

Key actives

Vitamin C Retinoid Niacinamide Hyaluronic acidVitamin EPeptides

Formula notes

Fragrance-freeNo drying alcohol

Where to buy

Sephora → Ulta → Amazon → Google →

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Scan it in the shopFree iPhone app. Scores in the aisle.

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored

No BS Beauty

89k subs

~Nay

"I don't like what [...] IT Cosmetics is doing. I have one friend who uses their foundation for her makeup and her sunscreen. I have tried to get her to use sunscreen. She won't do it, but she trusts this as her sunscreen because it says SPF 50. IT Cosmetics has four or five, probably six or seven, different formulas with sunscreens in them. [...] My problem is that I was at TJ Maxx a couple weeks ago shopping and I saw these in the box. [...] The boxes are sealed, so you can't open them."

AliceintheRabbitHole

59k subs

~Mixed

"I liked the It Cosmetics Bye Bye Foundation initially, but I've just found better matches personally. I feel like these are a little thick in the way they sit on your skin in comparison to some other options."

HotandFlashy

1.23M subs

~Yay

"The IT Cosmetics Your Skin But Better Foundation is the one I like the best out of all the IT foundations."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Retinoids

Retinoids are among the best studied ingredients in dermatology, with solid evidence for acne and for the fine lines and rough texture that come from sun exposure. Dryness and flaking in the first few weeks are common and usually settle.

Source: DermNet

Vitamin C

Topical vitamin C is an antioxidant with reasonable evidence for dullness and uneven tone. It breaks down in light and air, so how a product is formulated and packaged matters as much as the percentage on the front.

Source: DermNet

Niacinamide

Niacinamide has evidence behind it for redness, uneven tone and supporting the skin barrier, and it is usually well tolerated even by skin that reacts to most things.

Source: DermNet

Frequently asked.

What is IT Cosmetics Your Skin But Better Foundation?

A mineral foundation with SPF 50 designed to provide full coverage with a natural finish.

Is IT Cosmetics Your Skin But Better Foundation worth it?

The gurus mostly approve it, but with enough reservations to keep it in the middle at a Guru Score of 63%.

What is IT Cosmetics Your Skin But Better Foundation's Guru Score?

IT Cosmetics Your Skin But Better Foundation holds a Guru Score of 63%. That is our read on how warmly the experts talk about it, based on the verdicts of 3 expert reviewers we have collected.