Nipun Kapur has worked her way through more than 10 haircare products, and her record is one of the more approving ones you'll find. She rates the vast majority of what she tries, and when she does skip something, she says exactly why. That directness is what makes her takes worth reading.
What does Nipun Kapur recommend in haircare?
Nipun saves some of her biggest enthusiasm for products that transform dry or damaged hair. She called the Shiseido Fino Premium Touch Hair Mask one of her holy grail masks and said it was life-changing for dry, frizzy, or colour-treated hair. She also speaks highly of bond repair treatments. The Minimalist Bond Repair Hair Mask earned a strong recommendation from her, even though she was careful to say it is not a dupe for Olaplex. She praised the Dove 10-in-1 Bond Strength Peptide Complex Serum Hair Mask as an affordable and effective option you can pick up at the supermarket. For leave-in and styling products, she approves of the Pureology Color Fanatic Multitasking Leave-In Spray, noting that using the right amount matters for keeping hair looking its best. She also rates the Rare Beauty Find Comfort Body and Hair Fragrance Mist warmly, describing the scent as genuinely relaxing.
In her words
"I am going to repurchase it. I absolutely absolutely love it. This has made it to my Holy Grail hair masks. [...] This is life-changing and if you wanted to get one Japanese hair care product and if you have dry frizzy hair, dry frizzy colored hair, dry hair in general, [...] get this one. You will not be disappointed. This is a product I highly highly want to recommend."
"They have this body and hair fragrance mist, and [...] there is something about this fragrance that just relaxes me. I've been spraying this and I've actually kept it along with my hair growth serum and my scalp massager in a nice tray next to my bedside so I can use it every night. [...] Fragrance is very personal, but I don't know what it is, it just sprays really nicely. It is very, very nice. [...] This is a really nice fragrance."
"I use the one from Pureology and then your hair will be very flat and that is very important. Whatever products you use, whether you're using products to style or protect, you have to use exactly the right amounts."
"This is also a nice mask it is pretty affordable from a supermarket perspective it's really affordable"
"I do recommend the Minimalist Bond Repair. [...] As a product it is good, but it is not a [...] dupe for Olaplex. [...] This is very similar to the K18 Bond Repair treatment. If you're looking for a product that gives you that and is like less than half, one fourth the price, like this is 500 rupees, then I would highly recommend you try this one. It's not a bad product. [...] This is something that I highly highly recommend."
"I've literally used a lot of the shampoo and I do like the shampoo. It's sulfate free, so if you are someone whose scalp doesn't work with sulfate free shampoos, you know sulfates are a fabulous cleansing agent, then you are really going to love the shampoo. Price point wise it is supremely affordable. I really enjoyed using the shampoo specifically around the summer months, July and August when the temperature was crazy."
How many haircare products has Nipun Kapur reviewed?
Nipun Kapur has reviewed 19 haircare products, for an approval rate of 89%. 17 approved, 0 mixed, and 2 skipped.
What has Nipun Kapur skipped in haircare?
She skipped a couple of products, and her reasons were specific to each. The Subaki Premium Volume and Repair Shampoo got a six out of ten from her, and the sticking point was that it contains sulfates. She said flat out that if it were sulfate-free it would be a different story entirely, but as it stands she does not think it is worth the investment. For the Redken Acidic Bond Repair Leave-In Conditioner, her objection was simpler: she tried it and found it pleasant but not impressive enough to recommend.
"For a once a week, if you just want a really nice rinse, this is okay. But should you invest in a product that you will use once a week in a month, which is like four times a month? No. There are lots and lots of other shampoos. [...] This is something that is like a six on ten kind of a product. Because it's not sulfate free. If Subaki Premium Volume and Repair Shampoo was sulfate free, then this would be a whole different ball game and this would have become my favorite shampoo. But it's not."
"I also use the Redken Acidic Bond Repair Leave-In Conditioner and when I had gotten the set free sample so I had used this as well. I don't like it that much. It's nice but it's not that nice."
What should you take from Nipun Kapur's picks?
Nipun Kapur's haircare record shows someone who genuinely likes what is out there and is not looking for reasons to skip things. Her approval rate of 89% reflects that. What is useful for shoppers is how precise she is when something does not make the cut: a sulfate issue is a sulfate issue, and an underwhelming formula is called exactly that. If you have dry, frizzy, or colour-treated hair, her enthusiasm for the Shiseido Fino Premium Touch Hair Mask and the Minimalist Bond Repair Hair Mask comes through as some of her strongest on record.
Watch Nipun Kapur say it
Every verdict here comes from a video. These are the moments themselves, each one jumping straight to the bit about that product.
- Subaki Premium Volume and Repair ShampooSkipped itWatch at 21:12
- Redken Acidic Bond Repair Leave-In ConditionerSkipped itWatch at 4:55
- Shiseido Fino Premium Touch Hair MaskRated itWatch at 22:30
- Rare Beauty Find Comfort Body and Hair Fragrance MistRated itWatch at 13:28
- Pureology Color Fanatic Multitasking Leave-In SprayRated itWatch at 3:14
- Dove 10-in-1 Bond Strength Peptide Complex Serum Hair MaskRated itWatch at 5:40
- Minimalist Bond Repair Hair MaskRated itWatch at 13:40
- L'Oreal Elvive Hyaluron Moisture ShampooRated itWatch at 9:35
- Minimalist Hair Density SerumRated itWatch at 27:16
- Redken Acidic Bond Repair ShampooRated itWatch at 4:26
- Redken Acidic Bond Repair ConditionerRated itWatch at 4:33
- L'Oreal Elnett Extra Strong Hold HairsprayRated itWatch at 3:30
- L'Oreal Elvive Hyaluron Moisture ConditionerRated itWatch at 10:21
- Batiste Color Dry Shampoo BrunetteRated itWatch at 13:32
- Bare Anatomy Ultra Smoothing Hair SerumRated itWatch at 5:16
- The INKEY List Glycolic Acid Exfoliating Scalp ScrubRated itWatch at 5:46
- Color Wow Dream Coat Supernatural SprayRated itWatch at 11:00
- Olaplex No. 3 Hair PerfectorRated itWatch at 2:30
- The Ordinary Multi-Peptide Serum for Hair DensityRated itWatch at 23:49
About this expert
See everything Nipun Kapur has reviewed
Related guides
This guide reflects what Nipun Kapur said across her videos about 19 products in haircare, aggregated by The Guru Index. Sponsored takes are excluded. The approval rate is the share of these products she approved. It is general information, not medical advice.