Fino

Premium Touch Hair Mask.

Haircare

About this product

A Japanese hair mask designed to deeply restore and hydrate hair, leaving it soft, silky, and healthy-feeling without weighing it down.

Type

HaircareCream

Key actives

Vitamin ESqualane

Formula notes

Contains fragranceContains drying alcohol

Full ingredients

Water, Sorbitol, Dimethicone, Hydrogenated Rapeseed Alcohol, Isopentyldiol, Behentrimonium Chloride, Aminopropyl Dimethicone, Hydroxypropyl Arginine Lauryl/Myristyl Ether Hcl, Stearyl Dihydroxypropyldimonium Oligosaccharides, Glutamic Acid, Trehalose, Squalane, Steartrimonium Chloride, PEG-90M, Pca, Phytosteryl/Octyldodecyl Lauroyl Glutamate, Hydrolyzed Wheat Protein, Polyquaternium-64, Hydrolyzed Wheat Starch, Royal Jelly Extract, Isopropyl Alcohol, Cetyl Alcohol, Octyldodecanol, Alcohol, Propylene Glycol, Butylene Glycol, Tocopherol, Phenoxyethanol, Sodium Benzoate, Fragrance, Ci 15985

Guru Score

89%

Approved

Early verdict · Few reviews so far

2Gurus

2Approved

0Mixed

0Skip

What the gurus are saying

This mask earns consistent praise for making hair noticeably softer and silkier while maintaining volume, a balance many hair masks struggle with. A little goes a long way, so a jar lasts several months even with regular use. The main thing to know: it works best as a pre-shower treatment left in for 10 to 20 minutes, and those with dry or frizzy hair find it particularly transformative.

Synthesized from 2 expert reviews · most recent take May 2026

Where to buy

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How it works Independent by design. Every take comes from a creator we have no relationship with. We do not ask anyone to review, and affiliate links never move a score.

Every take, in full

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

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Hyram

4.35M subs

✓Approved

"It is an absolutely incredible Japanese hair mask. It restores the hair in such a beautiful way to the point that I've actually started using this like twice to three times a week. I love putting it in my hair like 5 to 10 minutes before I shower and then rinsing it out and following up with my shampoo and conditioner. It just makes my hair so soft. It feels so healthy afterwards. I really do feel like it's very restorative to your hair. The results don't lie. And I absolutely have loved the results of this one."

All 2 takes from Hyram

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"I don't know what's in Japanese hair care, but the Fino Premium Touch Hair Mask is incredible. This one does such an amazing job of just restoring the health of my hair in a way that makes it feel so silky smooth and soft, but still be able to hold up with volume. I feel like sometimes when I've used hair masks in the past, they just add a weight to my hair that really affects the styling the next day or you feel like they don't really do much, but every single time I use this, like before I shower, I just leave it in my hair for like 15, 20 minutes and then rinse it out. My hair is so silky smooth. The formula is just absolutely incredible. I'm typically disappointed with hair products, but this one has never let me down. My only one complaint with this is that it doesn't last forever. I would say on average it lasts about 3 months. It is so good."

Nipun Kapur

401k subs

✓Approved

"My hair stays hydrated for a very long time. I literally need to use the tiniest scoops and then I apply it on my hair and that is enough. This product was expensive, about 99 Dirhams, but I know this is a 10 on 10 product for me. I am going to repurchase it. I absolutely love it. This has made it to my Holy Grail hair masks. This is life-changing. If you have dry, frizzy hair or dry, frizzy colored hair, get this one. You will not be disappointed. This is a product I highly, highly want to recommend."

Common questions

Frequently asked.

What is Fino Premium Touch Hair Mask?

A Japanese hair mask designed to deeply restore and hydrate hair, leaving it soft, silky, and healthy-feeling without weighing it down.

Is Fino Premium Touch Hair Mask worth it?

Yes. All 2 gurus who reviewed it give it their stamp of approval, for a Guru Score of 89%.

What is Fino Premium Touch Hair Mask's Guru Score?

Fino Premium Touch Hair Mask holds a Guru Score of 89%. That is our read on how warmly the experts talk about it, based on the verdicts of 2 independent expert reviewers we have collected.