Subaki

Subaki Premium Volume and Repair Shampoo.

Haircare

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About this product

A sulfate-free shampoo formulated to add volume and repair damage, sold in refillable bottles after an initial purchase.

Full ingredients

Water (Aqua), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Guar Hydroxypropyltrimonium Chloride, PEG-60 Hydrogenated Castor Oil, Polyquaternium-10, Sodium Methyl Cocoyl Taurate, Aspartic Acid, Camellia Japonica Seed Oil, Polyquaternium-11, Sodium Dilauramidoglutamide Lysine, Taurine, Phytosteryl/Octyldodecyl Lauroyl Glutamate, Phytosteryl Macadamiate, Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine, Squalane, PEG-2 Laurate, Sodium Sulfate, Dipropylene Glycol, Isostearyl Alcohol, Salicylic Acid, Disodium EDTA, Laurtrimonium Chloride, Citric Acid, Tocopherol, Phenoxyethanol, Sodium Benzoate, Fragrance (Parfum)

Guru Score

68%

Mixed

Early verdict · Few reviews so far

2Gurus

1Yay

0Mixed

1Nay

What they liked

Refillable bottles reduce packaging waste
Rich, moisture-heavy formula for coarse hair

What they flagged

May be too heavy for fine or thin hair

What the gurus are saying

The refillable bottle system earns real loyalty, with one expert sticking with the premium repair formula for years because it delivers the heavier moisture her coarser hair craves. However, another expert rates it as just middling, so takes split on whether the formula itself justifies the repeat purchase. If your hair drinks up moisture like coarse textures do, this may be worth trying; if you're looking for something transformative, the mixed takes suggest there is not enough consensus yet to say.

Synthesized from 2 expert reviews · most recent take March 2025

Type

HaircareLiquid

Key actives

Salicylic acid (BHA)Vitamin ESPFSqualane

Formula notes

Contains fragranceNo drying alcohol

Where to buy

Amazon → Google →

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What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored

Kelly Driscoll

90k subs

~Yay

"I have been using the premium repair for probably maybe six years, maybe we're going on seven now. The moist line is a little bit lighter in my opinion on the moisture, where the premium repair line is a little heavier actually on the moisture. I stuck with this one because my hair is a little bit coarse and it just like my skin sucks up a lot more moisture than you would think that it does. It really thrives on moisture and so this is a little bit heavier, which works better for my hair."

Nipun Kapur

412k subs

~Nay

"For a once a week, if you just want a really nice rinse, this is okay. But should you invest in a product that you will use once a week in a month, which is like four times a month? No. There are lots and lots of other shampoos. [...] This is something that is like a six on ten kind of a product. Because it's not sulfate free. If Subaki Premium Volume and Repair Shampoo was sulfate free, then this would be a whole different ball game and this would have become my favorite shampoo. But it's not."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Salicylic acid

Salicylic acid dissolves in oil, so it can get into a pore rather than just working on the surface. That is why it has long-standing evidence for blackheads and milder acne.

Source: DermNet

Humectants and emollients

Ingredients like these draw water into the surface layers and slow how fast it leaves. The evidence is for comfort, softness and hydration rather than for changing the structure of the skin.

Source: DermNet

Vitamin E

Vitamin E is an antioxidant, and it is often in a formula to keep the other ingredients stable rather than as the active itself. It pairs well with vitamin C, though on its own the evidence for visible change is limited.

Source: NIH, National Library of Medicine

Frequently asked.

What is Subaki Premium Volume and Repair Shampoo?

A sulfate-free shampoo formulated to add volume and repair damage, sold in refillable bottles after an initial purchase.

Is Subaki Premium Volume and Repair Shampoo worth it?

The gurus mostly approve it, but with enough reservations to keep it in the middle at a Guru Score of 68%.

What is Subaki Premium Volume and Repair Shampoo's Guru Score?

Subaki Premium Volume and Repair Shampoo holds a Guru Score of 68%. That is our read on how warmly the experts talk about it, based on the verdicts of 2 expert reviewers we have collected.