Virtue

Virtue Flourish Shampoo for Thinning Hair.

Haircare

About this product

A sulfate-free shampoo formulated to cleanse hair and support fullness for those experiencing thinning.

Full ingredients

Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, Lauryl Glucoside, Acrylates Copolymer, Keratin, Trifolium Pratense (Clover) Flower Extract, Camellia Sinensis Leaf Extract, Larix Europaea Wood Extract, Sodium Hyaluronate, Tocopherol, Acetyl Tetrapeptide-3, Rice Oil Glycereth-8 Esters, Sodium Phytate, Cocamide MIPA, Polysorbate 20, Hydrogenated Coconut Acid, Sodium Isethionate, Sodium Methyl Cocoyl Taurate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Trisodium Ethylenediamine Disuccinate, Ethylhexylglycerin, Hexylene Glycol, Glycerin, Butylene Glycol, Sodium Dilauramidoglutamide Lysine, Isopropanolamine, Coconut Acid, Dextran, Chondrus Crispus Extract, Ethylhexyl Salicylate, Sodium Metabisulfite, Glycine, Gluconolactone, Zinc Chloride, Phenoxyethanol, Parfum (Fragrance)

Guru Score

75%

Yay

Early verdict · Few reviews so far

What they liked

Rich, luxurious lather

What they flagged

No sodium lauryl sulfate may not suit everyone
Shampoo alone won't address thinning hair

What the gurus are saying

The lather is luxurious and pleasant, but experts split on whether a shampoo can meaningfully address thinning hair. One notes the lack of sodium lauryl sulfate works fine but isn't transformative; the other calls it a nice cleanser without expecting it to reverse hair loss. A shampoo alone won't fix thinning, though it may be a gentle part of a broader routine.

Synthesized from 2 expert reviews · most recent take September 2023

Best for

Mature skin

Type

HaircareLiquid

Key actives

Hyaluronic acidVitamin EPeptidesSPF

Formula notes

Contains fragranceNo drying alcohol

Where to buy

Sephora → Ulta → Amazon → Google →

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Scan it in the shopFree iPhone app. Scores in the aisle.

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored

Dr. Sam Ellis

897k subs

✓Yay

"It also can come with their minoxidil, so their version of Rogaine. I really have just like run through this shampoo. It's a really nice luscious lather and I feel like it really cleanses my scalp. I'm kind of prone to using a lot of different hair products whether that's dry shampoos or hairspray or hair oils and those can accumulate on the scalp and on the hair over time and I feel like this does such a good job of just sort of like cleansing without being like a true clarifying shampoo."

Caroline Hirons

250k subs

✓Mixed

"I don't really know that a shampoo does that much for thinning hair. [...] It was okay. Obviously I only used one bottle's worth so I don't want to do it a disservice, but you're not going to find that a shampoo fixes your hair if you're going bald. [...] It didn't have any sodium lauryl sulfate in it, which I'm not great with, so it was fine, [...] but I wasn't like wow this is amazing."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Humectants and emollients

Ingredients like these draw water into the surface layers and slow how fast it leaves. The evidence is for comfort, softness and hydration rather than for changing the structure of the skin.

Source: DermNet

Peptides

Peptides are short protein fragments meant to signal repair. The evidence for them is thinner than for retinoids or vitamin C, and it varies a lot by the specific peptide, so the category is more promising than proven.

Source: NIH, National Library of Medicine

Vitamin E

Vitamin E is an antioxidant, and it is often in a formula to keep the other ingredients stable rather than as the active itself. It pairs well with vitamin C, though on its own the evidence for visible change is limited.

Source: NIH, National Library of Medicine

Frequently asked.

What is Virtue Flourish Shampoo for Thinning Hair?

A sulfate-free shampoo formulated to cleanse hair and support fullness for those experiencing thinning.

Is Virtue Flourish Shampoo for Thinning Hair worth it?

Mostly yes. 1 of the 2 gurus who reviewed it give it their stamp of approval, for a Guru Score of 75%.

What is Virtue Flourish Shampoo for Thinning Hair's Guru Score?

Virtue Flourish Shampoo for Thinning Hair holds a Guru Score of 75%. That is our read on how warmly the experts talk about it, based on the verdicts of 2 expert reviewers we have collected.