Milani

Milani Keep It Full Plumping Lip Liner + Lipstick.

Lip

About this product

A sharpening lip liner and matching lipstick duo designed to plump lips with a tingling formula.

Full ingredients

Dimethicone, Trimethylsiloxysilicate, Synthetic Wax, Phenylpropyldimethylsiloxysilicate, Polyethylene, Kaolin, Diisostearyl Malate, Stearoxymethicone/Dimethicone Copolymer, Hydrogenated Polyisobutene, Dicalcium Phosphate, Zeolite, Calcium Silicate, Vanillyl Butyl Ether, Synthetic Fluorphlogopite, Mica, Copernicia Cerifera (Carnauba) Wax/Copernicia Cerifera Cera/Cire De Carnauba, Palmitoyl Tripeptide-1, Capsicum Frutescens Fruit Extract, Mangifera Indica (Mango) Seed Butter, Theobroma Cacao (Cocoa) Seed Butter, Zingiber Officinale (Ginger) Root Oil, Ethylhexyl Palmitate, Disteardimonium Hectorite, Caprylic/Capric Triglyceride, Polyhydroxystearic Acid, Propylene Carbonate, Tribehenin, Triethoxycaprylylsilane, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Isostearic Acid, Sorbitan Isostearate, Lecithin, Polyglyceryl-3 Polyricinoleate, Silica, Methyl Nicotinate, Canola Oil, Lactic Acid, Red 7 (Ci 15850)

Guru Score

67%

Mixed

Early verdict · Few reviews so far

What they liked

Comfortable to wear
Hydrating formula
Beautiful color

What they flagged

Intense tingling sensation
Doesn't noticeably plump lips
Severe discomfort not worth the result

What the gurus are saying

The tingle is intense, sharp enough that one reviewer found it too spicy to justify wearing, even though the color is lovely, and noticed lips looked overlined rather than genuinely fuller. However, another tester found it comfortable and hydrating to wear. The experience seems to depend heavily on how much sensation you're willing to tolerate.

Synthesized from 2 expert reviews · most recent take July 2026

Type

LipPencil

Key actives

AHAPeptides

Formula notes

Fragrance-freeNo drying alcohol

Where to buy

Ulta → Amazon → Google →

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Scan it in the shopFree iPhone app. Scores in the aisle.

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored

Robert Welsh

1.11M subs

~Nay

"It's definitely tingling, really spicy, almost too spicy. I don't get products that only plump in one area if you're just using it as a liner, you can feel it doing something but my lips don't look bigger, just overlined, they don't look big and juicy. The color itself is really beautiful, but I don't think it's worth the severe pain, that tingle is quite spicy, I'd compare it to more intense lip plumpers. I just don't think it's worth it."

HotandFlashy

1.23M subs

~Yay

"This is comfortable to wear. It feels very hydrating and I like that about it."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Alpha hydroxy acids

Alpha hydroxy acids loosen the bonds holding dead cells at the surface. The evidence supports smoother texture and more even tone over time, and they can leave skin more sensitive to sun.

Source: NIH, National Library of Medicine

Peptides

Peptides are short protein fragments meant to signal repair. The evidence for them is thinner than for retinoids or vitamin C, and it varies a lot by the specific peptide, so the category is more promising than proven.

Source: NIH, National Library of Medicine

Frequently asked.

What is Milani Keep It Full Plumping Lip Liner + Lipstick?

A sharpening lip liner and matching lipstick duo designed to plump lips with a tingling formula.

Is Milani Keep It Full Plumping Lip Liner + Lipstick worth it?

The gurus mostly approve it, but with enough reservations to keep it in the middle at a Guru Score of 67%.

What is Milani Keep It Full Plumping Lip Liner + Lipstick's Guru Score?

Milani Keep It Full Plumping Lip Liner + Lipstick holds a Guru Score of 67%. That is our read on how warmly the experts talk about it, based on the verdicts of 2 expert reviewers we have collected.