Maybelline

Maybelline Lifter Plump and Glow Foundation.

Foundation

About this product

A glow-finish foundation from Maybelline's Lifter line designed to plump and hydrate skin with a luminous, dewy look.

Full ingredients

Aqua/Water/Eau, Isohexadecane, Isododecane, Dimethicone, Glycerin, PEG-9 Polydimethylsiloxyethyl Dimethicone, Butylene Glycol, Niacinamide, Dimethicone Crosspolymer, Disteardimonium Hectorite, Synthetic Fluorphlogopite, PEG-10 Dimethicone, Kaolin, Cetyl PEG/PPG-10/1 Dimethicone, Phenoxyethanol, Sodium Chloride, Polyglyceryl-4 Isostearate, Caprylyl Glycol, Silica, Disodium Stearoyl Glutamate, Ethylhexylglycerin, Butyrospermum Parkii Butter/Shea Butter, Sodium Hyaluronate, Maltodextrin, Aluminum Hydroxide, Citric Acid, Camellia Sinensis Leaf Extract, Carbomer, Sodium Lactate, Polysorbate 20, Tocopherol, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, Ci 77491, Ci 77492, Ci 77499/Iron Oxides, Ci 77891/Titanium Dioxide

Guru Score

66%

Mixed

Early verdict · Few reviews so far

What they liked

Plumping, glowy finish
Applies smoothly
Wears well throughout the day

What they flagged

Settles into fine lines and wrinkles
Emphasizes pores and skin texture
Sits heavy on skin, feels waxy

What the gurus are saying

Jen Phelps really likes it so far. Tati warns it is not budge-proof or long-wear, so manage expectations.

Synthesized from 2 expert reviews · most recent take August 2026

Best for

Dry skin

Type

FoundationLiquid

Key actives

Niacinamide Hyaluronic acidVitamin EPeptides

Formula notes

Fragrance-freeNo drying alcohol

Where to buy

Ulta → Amazon → Google → iHerb →

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Scan it in the shopFree iPhone app. Scores in the aisle.

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored

HotandFlashy

1.23M subs

~Nay

"This foundation, it's not funny, because I'm sure they were trying to make a good product, but this looks terrible already, terrible. It settled in every wrinkle on my face, and it just looks heavy, waxy, makeupy. [...] Today is almost a complete fail, [...] just save your money on this. I was really, really disappointed in this foundation. It just felt like foundation sitting on the surface of my skin all day, and I didn't really think it did anything for me."

Allie Glines

829k subs

~Yay

"This is the Maybelline Lifter Plump and Glow Foundation. I have mine in the shade 90. Honestly, it's a tad light for me, believe it or not. [...] I've made it work. Once I warm things up with bronzer, it's totally fine. But when I first apply, it definitely is a hair lighter. [...] I don't know what it is about this foundation. It just makes my skin look so healthy and plump. It literally says plump and glow. And I really feel like my skin looks more plump and more glowy when I wear this."

All 5 takes from Allie Glines

Full Face Using ONLY Maybelline

"I love this stuff but it's been a while since I've used it"

This Became My New Favorite Makeup Look 🤍

"You know what, I really enjoyed this Maybelline Lifter Plump and Glow Foundation last time. I know this is using things that I already have and technically this is a pretty new product to me, but I still think it's going to give me the look I'm hoping for."

The Products That Actually Stuck (Mostly Drugstore!) 🤍

I Tried New Drugstore Makeup… It Did NOT Disappoint 🥹

"I am so excited about that foundation, you guys. [...] Like I feel like it made my skin look really pretty. It really did. [...] Honestly, thank heavens the drugstore came out with something really nice. [...] I'm really liking this look. [...] Everything is very pretty. [...] I feel like this would be a great kind of an everyday look as well. [...] But so far, based off my first impressions, I'm excited."

Unexpected Holiday Makeup That Looks Expensive ✨

"This is the plump and glow foundation. I've been really really liking this. It's slightly a bit light for me, but I make it work."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Niacinamide

Niacinamide has evidence behind it for redness, uneven tone and supporting the skin barrier, and it is usually well tolerated even by skin that reacts to most things.

Source: DermNet

Sunscreen filters

Sun protection is the best evidenced way to slow visible ageing, and the filters are what does the work. Mineral and chemical filters both protect when a product is applied thickly enough and often enough, which is where most people fall short rather than on the choice of filter.

Source: DermNet

Humectants and emollients

Ingredients like these draw water into the surface layers and slow how fast it leaves. The evidence is for comfort, softness and hydration rather than for changing the structure of the skin.

Source: DermNet

Frequently asked.

What is Maybelline Lifter Plump and Glow Foundation?

A glow-finish foundation from Maybelline's Lifter line designed to plump and hydrate skin with a luminous, dewy look.

Is Maybelline Lifter Plump and Glow Foundation worth it?

The gurus mostly approve it, but with enough reservations to keep it in the middle at a Guru Score of 66%.

What is Maybelline Lifter Plump and Glow Foundation's Guru Score?

Maybelline Lifter Plump and Glow Foundation holds a Guru Score of 66%. That is our read on how warmly the experts talk about it, based on the verdicts of 2 expert reviewers we have collected.