Maybelline

Lifter Plump and Glow Foundation.

Foundation

About this product

A glow-finish foundation from Maybelline's Lifter line designed to plump and hydrate skin with a luminous, dewy look.

Type

Foundation

Key actives

Niacinamide Hyaluronic acidVitamin EPeptides

Formula notes

Fragrance-freeNo drying alcohol

Full ingredients

Aqua/Water/Eau, Isohexadecane, Isododecane, Dimethicone, Glycerin, PEG-9 Polydimethylsiloxyethyl Dimethicone, Butylene Glycol, Niacinamide, Dimethicone Crosspolymer, Disteardimonium Hectorite, Synthetic Fluorphlogopite, PEG-10 Dimethicone, Kaolin, Cetyl PEG/PPG-10/1 Dimethicone, Phenoxyethanol, Sodium Chloride, Polyglyceryl-4 Isostearate, Caprylyl Glycol, Silica, Disodium Stearoyl Glutamate, Ethylhexylglycerin, Butyrospermum Parkii Butter/Shea Butter, Sodium Hyaluronate, Maltodextrin, Aluminum Hydroxide, Citric Acid, Camellia Sinensis Leaf Extract, Carbomer, Sodium Lactate, Polysorbate 20, Tocopherol, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, Ci 77491, Ci 77492, Ci 77499/Iron Oxides, Ci 77891/Titanium Dioxide

Guru Score

66%

Mixed

Early verdict · Few reviews so far

2Gurus

1Approved

0Mixed

1Skip

What the gurus are saying

Jen Phelps really likes it so far. Tati warns it is not budge-proof or long-wear, so manage expectations.

Synthesized from 2 expert reviews · most recent take August 2026

Where to buy

Find it at Amazon → Compare prices on Google Shopping → Find it at iHerb →

How it works Independent by design. Every take comes from a creator we have no relationship with. We do not ask anyone to review, and affiliate links never move a score.

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Approved takes Critical takes Mixed takes Hide sponsored

HotandFlashy

1.23M subs

~Skip

"This foundation, it's not funny, because I'm sure they were trying to make a good product, but this looks terrible already, terrible. It settled in every wrinkle on my face, and it just looks heavy, waxy, makeupy. Today is almost a complete fail, just save your money on this. I was really, really disappointed in this foundation. It just felt like foundation sitting on the surface of my skin all day, and I didn't really think it did anything for me. It really seemed to accentuate pores and texture throughout the day. The wear is pretty good on it though, I'm not really seeing a ton of wearing off."

Allie Glines

829k subs

~Approved

"This is the Maybelline Lifter Plump and Glow Foundation. I have mine in the shade 90. Honestly, it's a tad light for me, believe it or not. [...] I've made it work. Once I warm things up with bronzer, it's totally fine. But when I first apply, it definitely is a hair lighter. [...] I don't know what it is about this foundation. It just makes my skin look so healthy and plump. It literally says plump and glow. And I really feel like my skin looks more plump and more glowy when I wear this. For me personally, it wears really well. It applies really beautifully. I have just been loving it."

All 2 takes from Allie Glines

The Products That Actually Stuck (Mostly Drugstore!) 🤍

I Tried New Drugstore Makeup… It Did NOT Disappoint 🥹

"I am so excited about that foundation, you guys. [...] Like I feel like it made my skin look really pretty. It really did. [...] Honestly, thank heavens the drugstore came out with something really nice. [...] I'm really liking this look. [...] Everything is very pretty. [...] I feel like this would be a great kind of an everyday look as well. [...] But so far, based off my first impressions, I'm excited."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Niacinamide

Niacinamide has evidence behind it for redness, uneven tone and supporting the skin barrier, and it is usually well tolerated even by skin that reacts to most things.

Source: DermNet

Sunscreen filters

Sun protection is the best evidenced way to slow visible ageing, and the filters are what does the work. Mineral and chemical filters both protect when a product is applied thickly enough and often enough, which is where most people fall short rather than on the choice of filter.

Source: DermNet

Humectants and emollients

Ingredients like these draw water into the surface layers and slow how fast it leaves. The evidence is for comfort, softness and hydration rather than for changing the structure of the skin.

Source: DermNet

Frequently asked.

What is Maybelline Lifter Plump and Glow Foundation?

A glow-finish foundation from Maybelline's Lifter line designed to plump and hydrate skin with a luminous, dewy look.

Is Maybelline Lifter Plump and Glow Foundation worth it?

The gurus mostly approve it, but with enough reservations to keep it in the middle at a Guru Score of 66%.

What is Maybelline Lifter Plump and Glow Foundation's Guru Score?

Maybelline Lifter Plump and Glow Foundation holds a Guru Score of 66%. That is our read on how warmly the experts talk about it, based on the verdicts of 2 expert reviewers we have collected.