Index / La Roche-Posay / Pure Vitamin C10 Serum
La Roche-Posay

Pure Vitamin C10 Serum.

La Roche-Posay Pure Vitamin C10 Serum
Serums

About this product

A vitamin C serum with 10% ascorbic acid, glycerin, and thermal water designed to brighten and support skin health, formulated as a hybrid serum-cream texture.

Best for

Mature skin
Serums

The Guru Index verdict

57%

Mixed

~Mixed · 57%
6Reviewers
2Approved
1Mixed
3Skip

What the gurus are saying

The guru community is largely critical of this product. The recurring complaints center on unstable packaging that compromises vitamin C efficacy, high denatured alcohol content, excessive silicone, strong fragrance, and a hybrid serum-cream texture that dilutes benefits. Several experts recommend cheaper alternatives like The Ordinary or The Inky List for comparable or better vitamin C potency. A minority view notes it may suit acne-prone skin, while one reviewer flags that L-ascorbic acid itself can irritate sensitive users.
Synthesized from 6 expert reviews

Key actives & flags

Vitamin CHyaluronic acidSalicylic acid (BHA)Vitamin EPeptides

Full ingredients

Aqua/​Water, Ascorbic Acid, Cyclohexasiloxane, Glycerin, Alcohol Denat, Potassium Hydroxide, Polymethylsilsesquioxane, Polysilicone-11, Dimethicone, Propylene Glycol, Pentaerythrityl Tetraethylhexanoate, C13-14 Isoparaffin, PEG-20 Methyl Glucose Sesquistearate, Sodium Hyaluronate, Adenosine, Poloxamer 338, Ammonium Polyacryloyldimethyl Taurate, Disodium EDTA, Hydrolyzed Hyaluronic Acid, Caprylyl Glycol, Laureth-7, Acetyl Dipeptide-1 Cetyl Ester, Xanthan Gum, Toluene Sulfonic Acid, Polyacrylamide, Tocopherol, Salicylic Acid, Parfum/​Fragrance

Every take, in full

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Approved only Skip only Mixed only Hide sponsored
Skip
"This product costs £45. This did not do very well. The negatives are that it's got 12% ascorbic acid. This is a worst for skin of color. The fourth ingredient in here is denatured alcohol. That's why you're getting very quick dry feel. This is a problem. Denatured alcohol leads to premature aging and because it generates free radicals in the skin, the exact opposite of what the vitamin C is trying to do. So, this is ridiculous. They also add in fragrance and that's what that beautiful smell is. If something's smelling lovely, it's a problem for our skin because don't forget 3 to 4% of the population gets contact dermatitis from fragrance. And for skin of color that can lead to hyperpigmentation. So for me, this product is a disaster."
All 2 takes from Dr. Vanita Rattan
The BEST & WORST Vitamin C for brown/ black skin | Dr Vanita Rattan
"This product costs £45. This did not do very well. The negatives are that it's got 12% ascorbic acid. This is a worst for skin of color. The fourth ingredient in here is denatured alcohol. That's why you're getting very quick dry feel. This is a problem. Denatured alcohol leads to premature aging and because it generates free radicals in the skin, the exact opposite of what the vitamin C is trying to do. So, this is ridiculous. They also add in fragrance and that's what that beautiful smell is. If something's smelling lovely, it's a problem for our skin because don't forget 3 to 4% of the population gets contact dermatitis from fragrance. And for skin of color that can lead to hyperpigmentation. So for me, this product is a disaster."
BEST & WORST Vitamin C in Sephora for skin of colour | Doctor V
"they've got the wrong packaging this is not a stable product it's such a shame and it's been recommended by virtually every doctor online every influencer online. I really detest this brand they get so much wrong."
Approved
"This is a sticky serum, but it's not like super uncomfortable. Of all the ones I mentioned today, this is going to be one that I feel like leaves a little bit more residue, but it is one that is great if you are acne prone, wanting one that helps to provide additional benefits in the sense of improving pores and acne marks. This would be a really good one to try."
Skip
"Their serums collectively are hands down some of the worst formulated in the industry. I think one of their worst serums though is their vitamin C specifically because they added color to it recently. This is a bit of a shady move because lots of people online were complaining that the product was coming oxidized. Vitamin C needs to be fresh. It oxidizes quickly. When it oxidizes, it turns like a yellowy orangey brownish color and it's much less effective. You don't want to be using oxidized vitamin C because it just won't deliver for you. Brands obviously can't hide the fact it's oxidized because it turns that yellowy brownish color. So what do they do? They stick colorant in it and that way we can't tell. If your vitamin C is colored, it has added colorant into it. Move on."
All 2 takes from Mad About Skin
LA ROCHE-POSAY - We Are Over This!! ( l'Oreal Ruin Everything )
"The vitamin C which has colorant to disguise the fact it often comes oxidized. As a brand that always prided itself on being sensitive skin friendly, I really wouldn't expect to see colorant, drying alcohol, and other potential irritants in their products. This is a huge shift away from the original ethos of La Roche-Posay, and this is clearly driven by the L'Oreal group."
VITAMIN C Hall Of Fame 2025 - Best & Worst Vitamin C Serums
"Their serums collectively are hands down some of the worst formulated in the industry. I think one of their worst serums though is their vitamin C specifically because they added color to it recently. This is a bit of a shady move because lots of people online were complaining that the product was coming oxidized. Vitamin C needs to be fresh. It oxidizes quickly. When it oxidizes, it turns like a yellowy orangey brownish color and it's much less effective. You don't want to be using oxidized vitamin C because it just won't deliver for you. Brands obviously can't hide the fact it's oxidized because it turns that yellowy brownish color. So what do they do? They stick colorant in it and that way we can't tell. If your vitamin C is colored, it has added colorant into it. Move on."
Approved
"The RO po makes a good one too."
Skip
"It's got they've tried really hard here with these active ingredients, I think it's pretty cool with the thermal water as well, but just the addition of the denatured alcohol to make sure that it sits on shelf properly and for a longer period of time without ruining and also paging, and the packaging is not so good and the perfume. If you're going to partially inactivate the vitamin C you lose probably what makes it effective. You can get 10% or 15% vitamin C from The Ordinary and The Inky List, and The Inky List is better than this."
All 4 takes from Dr. Somji Skin
How PURE is the La Roche Posay Pure Vitamin C10 Serum | Dr. Somji & Dr. Solomon Review
"It's got they've tried really hard here with these active ingredients, I think it's pretty cool with the thermal water as well, but just the addition of the denatured alcohol to make sure that it sits on shelf properly and for a longer period of time without ruining and also paging, and the packaging is not so good and the perfume. If you're going to partially inactivate the vitamin C you lose probably what makes it effective. You can get 10% or 15% vitamin C from The Ordinary and The Inky List, and The Inky List is better than this."
How PURE is the La Roche Posay Pure Vitamin C10 Serum | Dr. Somji & Dr. Solomon Review
"The packaging is not so good and the perfume. You can get 10% or 15% vitamin C from The Ordinary and Inky List. I just feel that if you're going to partially inactivate the vitamin C you lose probably what the benefit is. You can get 10% vitamin C and EGF from the Inky List which is better than this."
How PURE is the La Roche Posay Pure Vitamin C10 Serum | Dr. Somji & Dr. Solomon Review
"I always like precursors of vitamin C because vitamin C is very unstable by nature, so if you're going to put that on the surface of the skin you want it to be converted in. Precursors are really good, or even derivatives are sometimes good as well. But the packaging is not ideal for a vitamin C product. Air is getting into this, it's not the best. I want air pumps. This has already started leaking. Light will penetrate there as well. You lose that efficacy, which is really disappointing. It's a hybrid serum cream, which is very fragrant and has a citrusy feel, but in my opinion you're either a serum or you're a cream. If you have a hybrid, you cancel out the benefits. Sometimes you want to wear a vitamin C and then put a moisturizer on top, and you're denying people that option. It's very silicone to me. You've got ascorbic acid at a very high concentration, glycerin which is great, but then you've got denat alcohol, which is a big no-no nowadays. There's no excuse for that to be so high up."
How PURE is the La Roche Posay Pure Vitamin C10 Serum | Dr. Somji & Dr. Solomon Review
"You lose that efficacy which is really disappointing. It's another hybrid, very fragrant hybrid serum cream. My feeling is that if you're a serum or you're a cream, and we understand the principle behind having hybrids, you get that spread but you again cancel out the benefits. Sometimes you want to wear a vitamin C and then put a moisturizer on top and you're denying people that. It's very silicone to me. You've got ascorbic acid at a very high concentration, there's glycerin which is great, then you've got denat alcohol which is a big no-no nowadays. There's no excuse for that to be so high up. Silicone, like I said, I think there's a lot of silicone in these products and if you layer them up it can be comedogenic. I know it's not listed as a comedogenic agent but it is, and also it's terrible for the environment. You've got the salicylic acid, which combination of salicylic acid and vitamin C is nice because exfoliating allows the vitamin C to penetrate nicely, and there's some good peptides in there. So they've tried really hard here with these active ingredients, I think it's pretty cool. But the hybrid formula and the silicone content are disappointing."
~Mixed
"This one by La Roche-Posay has 10% L-ascorbic acid in it, which is the active form, but the problem with that form for many people is it can be irritating and just be hard to tolerate. So if you have really sensitive skin or rosacea-prone skin or very dry skin, that's something to take into account. They do disclose how much is in it, 10%, and you want the vitamin C serum somewhere between 5 to 15%, so this is right there in the mix. Other key ingredients in this include salicylic acid, so it's also going to help exfoliate the skin at the same time. The packaging is in a dropper bottle format. For me personally, I don't love dropper bottle formats for vitamin C because you are going to be exposing it to air every time you open and close it, and that means it's going to break down and go bad more quickly. If you choose a vitamin C serum in a dropper bottle, you should be using this very often in your routine and using it up quickly. But if you are somebody who is only going to want to use your vitamin C a little bit more sparingly, you probably are going to want to find one that is packaged differently. This product costs $46.99."
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