IT Cosmetics

IT Cosmetics Do It All Radiant Concealer.

Concealer

About this product

IT Cosmetics Do It All Radiant Concealer is a versatile concealer designed to deliver coverage with a radiant finish.

Full ingredients

Aqua/Water/Eau, Coco-Caprylate/Caprate, Hydrogenated Polyisobutene, Glycerin, Propanediol, Synthetic Fluorphlogopite, Propylene Glycol, Sorbitan Isostearate, Polyglyceryl-6 Polyricinoleate, Niacinamide, Phenoxyethanol, Magnesium Sulfate, Disodium Stearoyl Glutamate, Hydroxyacetophenone, Paraffin, Disteardimonium Hectorite, Cera Microcristallina / Microcrystalline Wax / Cire Microcristalline, Caprylyl Glycol, Silica Silylate, Butylene Glycol, Synthetic Wax, Tocopherol, Caffeine, Sodium Polyglutamate, Panthenol, Sodium Hyaluronate, Trisodium Ethylenediamine Disuccinate, Aluminum Hydroxide, Adenosine, Carbomer, Sodium Lactate, Polysorbate 20, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, Ci 77891/Titanium Dioxide, Ci 77491, Ci 77492, Ci 77499/Iron Oxides

Guru Score

68%

Mixed

3 experts · Moderate agreement

What the gurus are saying

The clicky pin applicator draws opposite reactions. Some find it maddening, while others love how it promotes precise application with minimal product. The concealer itself earns praise for working beautifully on fine lines and under-eye area, so those unbothered by the mechanism might appreciate the control.

Synthesized from 3 expert reviews · most recent take June 2025

What they liked

Blends smoothly on fine lines
Applicator promotes precise control

What they flagged

Clicky pin packaging frustrating to use

Type

ConcealerLiquid

Key actives

Niacinamide Hyaluronic acidVitamin EPeptides

Formula notes

Fragrance-freeNo drying alcohol

Where to buy

Sephora → Ulta → Amazon → Google →

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Scan it in the shopFree iPhone app. Scores in the aisle.

What the experts use it for.

The concerns the experts tie this product to, in their own words. Paid and founder takes don't count.

Fine lines and wrinkles1 expert

“But it really is a beautiful concealer, especially on fine lines, and I use a dab of it on my under eye.”

AliceintheRabbitHole, watch at 18:53

Fine lines around the eyes1 expert

“But it really is a beautiful concealer, especially on fine lines, and I use a dab of it on my under eye.”

AliceintheRabbitHole, watch at 18:53

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored

HotandFlashy

1.23M subs

~Nay

"The under eye concealer is already wearing off a little bit in the inner corners after four and a half hours. I definitely have creasing under my eyes. I have creasing at the inner corners. They look a little dry, they look a little crusty, they definitely look creased underneath. This is supposed to be a creaseless concealer and it's definitely creasier than my regular concealer, which is the Lancôme Teinte Idole. It is worn off a little bit at the inner corners."

AliceintheRabbitHole

59k subs

~Mixed

"I hate this packaging, why would you torture me with a clicky pin. But it really is a beautiful concealer, especially on fine lines, and I use a dab of it on my under eye."

Robert Welsh

1.11M subs

~Yay

"I do like the applicator, it promotes control, right? It promotes like only use this bit, only use a tiny tiny amount. And I do like the sound of it, the formula, and I like the packaging. I like that angled to the eye area angle. It looks really good. Some people say it might be a little bit unhygienic, but you can wash a spongy tip like that easy with warm water and soap, just hold it upside down and let it air dry, or spray it with a sanitizing brush cleaner."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Niacinamide

Niacinamide has evidence behind it for redness, uneven tone and supporting the skin barrier, and it is usually well tolerated even by skin that reacts to most things.

Source: DermNet

Sunscreen filters

Sun protection is the best evidenced way to slow visible ageing, and the filters are what does the work. Mineral and chemical filters both protect when a product is applied thickly enough and often enough, which is where most people fall short rather than on the choice of filter.

Source: DermNet

Humectants and emollients

Ingredients like these draw water into the surface layers and slow how fast it leaves. The evidence is for comfort, softness and hydration rather than for changing the structure of the skin.

Source: DermNet

Frequently asked.

What is IT Cosmetics Do It All Radiant Concealer?

IT Cosmetics Do It All Radiant Concealer is a versatile concealer designed to deliver coverage with a radiant finish.

Is IT Cosmetics Do It All Radiant Concealer worth it?

The gurus mostly approve it, but with enough reservations to keep it in the middle at a Guru Score of 68%.

What is IT Cosmetics Do It All Radiant Concealer's Guru Score?

IT Cosmetics Do It All Radiant Concealer holds a Guru Score of 68%. That is our read on how warmly the experts talk about it, based on the verdicts of 3 expert reviewers we have collected.

What is IT Cosmetics Do It All Radiant Concealer good for, according to the experts?

In their reviews, experts say IT Cosmetics Do It All Radiant Concealer is good for fine lines and wrinkles (1 expert) and fine lines around the eyes (1 expert).