IT Cosmetics

Do-It-All Balm.

Moisturizers

About this product

A tinted hydrating balm formulated for buildable coverage.

Type

MoisturizersBalm & ointment

Key actives

Hyaluronic acidVitamin EPeptides

Formula notes

Fragrance-freeNo drying alcohol

Full ingredients

Aqua/Water/Eau, Dimethicone, Isotridecyl Isononanoate, Glycerin, Candelilla Cera/Candelilla Wax/Cire De Candelilla, Dipropylene Glycol, Polymethylsilsesquioxane, PEG-9 Polydimethylsiloxyethyl Dimethicone, Dimethicone/Polyglycerin-3 Crosspolymer, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Synthetic Fluorphlogopite, Caprylyl Glycol, Phenoxyethanol, Ethylhexylglycerin, Tocopherol, Disodium Stearoyl Glutamate, Sodium Hyaluronate, Aluminum Hydroxide, Butylene Glycol, Carbomer, Sodium Lactate, Polysorbate 20, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, Ci 77891/Titanium Dioxide, Ci 77491, Ci 77492, Ci 77499/Iron Oxides

Guru Score

84%

Approved

Early verdict · Few reviews so far

2Gurus

2Approved

0Mixed

0Skip

What the gurus are saying

With 92% skincare ingredients, this balm delivers hydration and a natural, skin-like finish that reviewers consistently praise. The buildable coverage works at any opacity (from sheer tint to full coverage) without looking cakey or drying, even through the day and into evening. It handles both quick on-the-go touch-ups and full makeup looks equally well.

Synthesized from 2 expert reviews · most recent take July 2026

Where to buy

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How it works Independent by design. Every take comes from a creator we have no relationship with. We do not ask anyone to review, and affiliate links never move a score.

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Approved takes Critical takes Mixed takes Hide sponsored

Dr. Mamina

280k subs

✓Approved

"The IT Cosmetics Do It All Balm is also worth knowing about. Great for on-the-go hydration and a natural finish when you don't want a full base."

The Style and Beauty Doctor

220k subs

✓Approved

"The It Cosmetics Do It All Balm has become a must have on her list. She freaking loves this product. [...] A lot of balm foundations make tinted products look worse, [...] but this shocked her. You can put a little bit on for a sheer tint, and it's buildable without ever looking cakey. She's used it in full beat looks. It has about [...] 92% skin care ingredients. [...] What she loves is that she can put this on and her skin still looks like skin all through the day, even at the end of the night, instead of drying her out like a crypt keeper the way her old products started to."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Sunscreen filters

Sun protection is the best evidenced way to slow visible ageing, and the filters are what does the work. Mineral and chemical filters both protect when a product is applied thickly enough and often enough, which is where most people fall short rather than on the choice of filter.

Source: DermNet

Humectants and emollients

Ingredients like these draw water into the surface layers and slow how fast it leaves. The evidence is for comfort, softness and hydration rather than for changing the structure of the skin.

Source: DermNet

Peptides

Peptides are short protein fragments meant to signal repair. The evidence for them is thinner than for retinoids or vitamin C, and it varies a lot by the specific peptide, so the category is more promising than proven.

Source: NIH, National Library of Medicine

Frequently asked.

What is IT Cosmetics Do-It-All Balm?

A tinted hydrating balm formulated for buildable coverage.

Is IT Cosmetics Do-It-All Balm worth it?

Yes. All 2 gurus who reviewed it give it their stamp of approval, for a Guru Score of 84%.

What is IT Cosmetics Do-It-All Balm's Guru Score?

IT Cosmetics Do-It-All Balm holds a Guru Score of 84%. That is our read on how warmly the experts talk about it, based on the verdicts of 2 expert reviewers we have collected.