IT Cosmetics

IT Cosmetics Do-It-All Balm.

Moisturizers

Scan it in the shopFree iPhone app. Scores in the aisle.

About this product

A tinted hydrating balm formulated for buildable coverage.

Full ingredients

Aqua/Water/Eau, Dimethicone, Isotridecyl Isononanoate, Glycerin, Candelilla Cera/Candelilla Wax/Cire De Candelilla, Dipropylene Glycol, Polymethylsilsesquioxane, PEG-9 Polydimethylsiloxyethyl Dimethicone, Dimethicone/Polyglycerin-3 Crosspolymer, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Synthetic Fluorphlogopite, Caprylyl Glycol, Phenoxyethanol, Ethylhexylglycerin, Tocopherol, Disodium Stearoyl Glutamate, Sodium Hyaluronate, Aluminum Hydroxide, Butylene Glycol, Carbomer, Sodium Lactate, Polysorbate 20, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, Ci 77891/Titanium Dioxide, Ci 77491, Ci 77492, Ci 77499/Iron Oxides

Guru Score

83%

Yay

3 experts · Moderate agreement

3Gurus

3Yay

0Mixed

0Nay

What they liked

Buildable without looking cakey
Skin still looks like skin by end of day
Works under makeup without muddying it

What they flagged

Nothing. None of the experts who reviewed it raised a problem.

What the gurus are saying

With 92% skincare ingredients, this balm delivers hydration and a natural, skin-like finish that reviewers consistently praise. The buildable coverage works at any opacity (from sheer tint to full coverage) without looking cakey or drying, even through the day and into evening. It handles both quick on-the-go touch-ups and full makeup looks equally well.

Synthesized from 3 expert reviews · most recent take September 2026

Type

MoisturizersBalm & ointment

Key actives

Hyaluronic acidVitamin EPeptides

Formula notes

Fragrance-freeNo drying alcohol

Where to buy

Sephora → Ulta → Amazon → Google →

Opens a search for this product. Some links are affiliate links and we may earn a small commission at no extra cost to you. It never sways a score or a verdict.

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored

Beyond50Skin

32k subs

✓Yay

"This is still my benchmark, basically my skin but better. It's not overly glowy, it has a natural finish, it's easy to apply, which is important for me as someone who just likes a quick natural makeup look in the morning. I just found myself reaching for this over some of my favorite skin tints. If you want a glow and you need hydration, the IT Cosmetics Do It All Balm is just what you need. I have been enjoying this and I think I will enjoy it even more in winter months."

All 2 takes from Beyond50Skin

Which Balm Skin Tint Won't Settle Into Lines? (Mature Skin 50+)

Clinique Review: Did I Find a Better Balm!? (Battle of the Complexion Balms UPDATE!)

"This is a lovely balm. It's hydrating, you can sheer it out, it's comfortable to wear on the skin. But [...] I did have some issues with the shade match, which is one reason why I haven't been wearing it as much. The Laura Mercier and the Clinique give me more of a natural look, which is the kind of look that I'm going for. That doesn't make the It Do-It-All Balm bad at all."

Dr. Mamina

282k subs

✓Yay

"The IT Cosmetics Do It All Balm is also worth knowing about. Great for on-the-go hydration and a natural finish when you don't want a full base."

The Style and Beauty Doctor

221k subs

✓Yay

"The It Cosmetics Do It All Balm has become a must have on her list. She freaking loves this product. [...] A lot of balm foundations make tinted products look worse, [...] but this shocked her. You can put a little bit on for a sheer tint, and it's buildable without ever looking cakey. She's used it in full beat looks. It has about [...] 92% skin care ingredients."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Sunscreen filters

Sun protection is the best evidenced way to slow visible ageing, and the filters are what does the work. Mineral and chemical filters both protect when a product is applied thickly enough and often enough, which is where most people fall short rather than on the choice of filter.

Source: DermNet

Humectants and emollients

Ingredients like these draw water into the surface layers and slow how fast it leaves. The evidence is for comfort, softness and hydration rather than for changing the structure of the skin.

Source: DermNet

Peptides

Peptides are short protein fragments meant to signal repair. The evidence for them is thinner than for retinoids or vitamin C, and it varies a lot by the specific peptide, so the category is more promising than proven.

Source: NIH, National Library of Medicine

Frequently asked.

What is IT Cosmetics Do-It-All Balm?

A tinted hydrating balm formulated for buildable coverage.

Is IT Cosmetics Do-It-All Balm worth it?

Yes. All 3 gurus who reviewed it give it their stamp of approval, for a Guru Score of 83%.

What is IT Cosmetics Do-It-All Balm's Guru Score?

IT Cosmetics Do-It-All Balm holds a Guru Score of 83%. That is our read on how warmly the experts talk about it, based on the verdicts of 3 expert reviewers we have collected.