Index / ILIA / Limitless Lash Mascara
ILIA

Limitless Lash Mascara.

ILIA Limitless Lash Mascara
Eye Makeup

About this product

A tubing mascara with a dual-sided comb brush designed to separate, define, and lift lashes while offering easy removal and minimal smudging.

Type

Eye MakeupLiquid

Key actives

Formula notes

Fragrance-freeNo drying alcohol

Full ingredients

Guru Score

97%

Approved

6 experts · Moderate agreement
Guru Certified
Broad expert consensus
6Gurus
6Approved
0Mixed
0Skip
#1 in Eye MakeupSee the ranking →

What the gurus are saying

The dual-sided comb brush earns consistent praise for its ability to separate lashes and deliver a fanned, lifted look that works equally well for everyday wear and travel. Gurus highlight how the brush reaches every corner and lets you build from natural definition to fuller volume depending on how much you apply. A few note that pairing it with a lash primer first can improve how smoothly it goes on, and the easy removal and lack of smudging make it especially practical for anyone who wants their mascara to stay put all day.
Synthesized from 6 expert reviews · most recent take January 2025

Where to buy

How it works Independent by design. Every take comes from a creator we have no relationship with. We do not ask anyone to review, and affiliate links never move a score.
Every take, in full

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Approved takes Critical takes Mixed takes Hide sponsored
Mixed Makeup
Mixed Makeup
1.47M subs
✓Approved
"I went back to it just because I was feeling it the other day. I saw it at Sephora and I was like, I used to love this mascara, I'm going to buy it again. And sure enough I still love it."
All 2 takes from Mixed Makeup
Rating Sephora's Best Selling Mascaras with a Professional Makeup Artist (Honest Makeup Reviews)
"We love this mascara. The brush is amazing, and honestly, the brush can make or break a mascara. The Ilia Limitless Lash Mascara has a skinny brush with a comb on one side, so it helps you really define your lashes together. You can bulk it up or separate it, and it just does everything. I give it a four out of five. I love it, but I did stop using it because there are some really great formulas out there. That said, if this was the only mascara available, I'd be happy to use it."
Life Update: Am I Getting Divorced?
"I went back to it just because I was feeling it the other day. I saw it at Sephora and I was like, I used to love this mascara, I'm going to buy it again. And sure enough I still love it."
Beyond50Skin
Beyond50Skin
31k subs
✓Approved
"I'm also going to be using the Ilia mascara, one of the number one mascaras of 2024."
Top Pick: number one mascara
All 3 takes from Beyond50Skin
Fast & Effective Summer Morning Skincare Routine for Over 50 + BONUS TirTir Review!
"The Ilia Limitless Lash Mascara goes on better for me if I put a layer of primer on really quickly beforehand. This was the number one mascara for 2024, it's pretty nice. I can see why people voted this number one, absolutely gorgeous."
Red Light Therapy: Updates YOU NEED TO KNOW! for Your Mature Over 50 Skin
"I'm also going to be using the Ilia mascara, one of the number one mascaras of 2024."
3 SUMMER BEACHY Makeup Looks Over 50 (ONLY 5 PRODUCTS)
"I'm also going to be using the same mascara which is going to be the Ilia Limitless Lash Mascara."
Allie Glines
Allie Glines
830k subs
✓Approved
"This Ilia tubing mascara is one of three I still think are the best at Sephora. I love how fluffy and lifted my lashes look when I wear it. It's amazing for everyday, and I pack it when I travel because I don't want to worry about it smudging or flaking and I just want a light coating. It's my go-to travel and everyday mascara."
Top Pick: mascara
The Budget Dermatologist
The Budget Dermatologist
719k subs
✓Approved
"This mascara is one of my favorite mascaras ever from Ilia. It really separates the lashes out very well and has two like ends to the wand."
Sincerely Miss Ash
Sincerely Miss Ash
195k subs
✓Approved
"The Ilia Limitless Lash Mascara is a Holy Grail, I absolutely love this mascara. I like the brush head and I really like the way that it applies mascara. It just gives that nice separation, that fanned out look, but it also gives that great length as well. No raccoon eyes and it's really easy to remove at the end of the day. This one will give you more of that natural look, but if you want your lashes to look like you have mascara on them then this is the one to go with. This one is my Holy Grail and this never disappoints."
Top Pick: holy grail mascara
The Style and Beauty Doctor
The Style and Beauty Doctor
220k subs
✓Approved
"I love how the design of this brush is conducive to getting every little corner and every little lash when I do my mascara. And I get like a little bit of the mascara where it's not really supposed to go, but I don't panic. I just let it dry and then I take a brush and sweep it so it gives a kind of smoky bottom waterline look."
Sponsored
Common questions

Frequently asked.

What is ILIA Limitless Lash Mascara?

A tubing mascara with a dual-sided comb brush designed to separate, define, and lift lashes while offering easy removal and minimal smudging.

Is ILIA Limitless Lash Mascara worth it?

Yes. All 6 gurus who reviewed it give it their stamp of approval, for a Guru Score of 97%.

What is ILIA Limitless Lash Mascara's Guru Score?

ILIA Limitless Lash Mascara holds a Guru Score of 97%. That is our read on how warmly the experts talk about it, based on the verdicts of 6 independent expert reviewers we have collected. It is also Guru Certified, our mark for products that hold broad approval across many expert reviewers.

You might also like

Similar products worth a look.

Other products the same gurus have weighed in on, plus more from this brand and category.

Compare side by side →

This week's top beauty news, in your inbox.

A weekly read of the takes worth catching up on: the raves, the splits, the ones the gurus won't shut up about. Free, no spam, unsubscribe whenever.

Subscribe to the digest