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Limitless Lash Mascara.

ILIA Limitless Lash Mascara
Eye Makeup

About this product

A tubing mascara with a dual-sided comb brush designed to separate, define, and lift lashes while offering easy removal and minimal smudging.

Full ingredients

Guru Score

99%

Yay

8 experts · Strong agreement
Guru Certified
Broad expert consensus
8Gurus
8Yay
0Mixed
0Nay
#1 in Eye MakeupSee the ranking →

What they liked

  • Brush separates and defines each lash
  • Fluffy, lifted look without clumping
  • Doesn't smudge or flake

What they flagged

    Nothing. None of the experts who reviewed it raised a problem.

    What the gurus are saying

    The dual-sided comb brush earns consistent praise for its ability to separate lashes and deliver a fanned, lifted look that works equally well for everyday wear and travel. Gurus highlight how the brush reaches every corner and lets you build from natural definition to fuller volume depending on how much you apply. A few note that pairing it with a lash primer first can improve how smoothly it goes on, and the easy removal and lack of smudging make it especially practical for anyone who wants their mascara to stay put all day.
    Synthesized from 8 expert reviews · most recent take January 2025

    What the gurus are saying.

    Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

    All takes Yay takes Nay takes Mixed takes Hide sponsored
    Yay
    "I went back to it just because I was feeling it the other day. I saw it at Sephora and I was like, I used to love this mascara, I'm going to buy it again. And sure enough I still love it."
    All 2 takes from Mixed Makeup
    Rating Sephora's Best Selling Mascaras with a Professional Makeup Artist (Honest Makeup Reviews)
    "We love this mascara. The brush is amazing, and honestly, the brush can make or break a mascara. [...] The Ilia Limitless Lash Mascara has a skinny brush with a comb on one side, so it helps you really define your lashes together. You can bulk it up or separate it, and it just does everything. [...] I give it a four out of five. [...] I love it, but I did stop using it because there are some really great formulas out there. That said, if this was the only mascara available, I'd be happy to use it."
    Life Update: Am I Getting Divorced?
    "I went back to it just because I was feeling it the other day. I saw it at Sephora and I was like, I used to love this mascara, I'm going to buy it again. And sure enough I still love it."
    Yay
    "I'm also going to be using the Ilia mascara, one of the number one mascaras of 2024."
    Top Pick: number one mascara
    All 3 takes from Beyond50Skin
    Fast & Effective Summer Morning Skincare Routine for Over 50 + BONUS TirTir Review!
    "The Ilia Limitless Lash Mascara goes on better for me if I put a layer of primer on really quickly beforehand. [...] This was the number one mascara for 2024, it's pretty nice. I can see why people voted this number one, absolutely gorgeous."
    Red Light Therapy: Updates YOU NEED TO KNOW! for Your Mature Over 50 Skin
    "I'm also going to be using the Ilia mascara, one of the number one mascaras of 2024."
    3 SUMMER BEACHY Makeup Looks Over 50 (ONLY 5 PRODUCTS)
    "I'm also going to be using the same mascara which is going to be the Ilia Limitless Lash Mascara."
    Yay
    "This Ilia tubing mascara is one of three I still think [...] are the best at Sephora. [...] I love how fluffy and lifted my lashes look when I wear it. It's amazing for everyday, and I pack it when I travel because I [...] don't want to worry about it smudging or flaking and I just want a light coating. It's my go-to travel and everyday mascara."
    Top Pick: mascara
    Yay
    "This mascara is one of my favorite mascaras ever from Ilia. It really separates the lashes out very well and has two like ends to the wand."
    Yay
    "The Ilia Limitless Lash Mascara is a Holy Grail, I absolutely love this mascara. I like the brush head and I really like the way that it applies mascara. It just gives that nice separation, that fanned out look, but it also gives that great length as well. No raccoon eyes and it's really easy to remove at the end of the day. This one will give you more of that natural look, but if you want your lashes to look like you have mascara on them then this is the one to go with. This one is my Holy Grail and this never disappoints."
    Top Pick: holy grail mascara
    Yay
    "Another mascara that I liked a lot was this Ilia Limitless Lash Mascara. This one I was actually impressed with. I have tried a few Ilia products and didn't love them, so I was kind of surprised that I actually liked this as much as I did. But this was another really good one. It definitely gave me those same kind of lashes that I like where they were longer and more volume and separated, but they look very natural and very silky and very like lash-like."
    Yay
    "I want to talk about mascara that I have been exclusively using since I've needed to wear mascara again in the beginning of the year, and it's this one from Ilia, their Limitless Lash Mascara. I need all the help I can get—I need volume, I need the length, and I also need it not to smudge because the way my eyelids are and the way my eyes are, everything smudges. So I'm very limited to what I can use. Even waterproof mascara smudges because they're waterproof not necessarily oil proof. This not only does it not smudge, not even in the summer heat, but also it adds length and it adds volume. It has one of the best applicators and wands I've experienced so that everything is separated and non-clumpy. The teeny tiny, really short lashes are taken care of as well as the longer ones. I'm not using anything else but this right now."
    Top Pick: smudge-proof mascara
    Yay
    "I love how the design of this brush is conducive to getting every little corner and every little lash when I do my mascara. And I get like a little bit of the mascara where it's not really supposed to go, but I don't panic. I just let it dry and then I take a brush and sweep it so it gives a kind of smoky bottom waterline look."
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    Frequently asked.

    What is ILIA Limitless Lash Mascara?

    A tubing mascara with a dual-sided comb brush designed to separate, define, and lift lashes while offering easy removal and minimal smudging.

    Is ILIA Limitless Lash Mascara worth it?

    Yes. All 8 gurus who reviewed it give it their stamp of approval, for a Guru Score of 99%.

    What is ILIA Limitless Lash Mascara's Guru Score?

    ILIA Limitless Lash Mascara holds a Guru Score of 99%. That is our read on how warmly the experts talk about it, based on the verdicts of 8 expert reviewers we have collected. It is also Guru Certified, our mark for products that hold broad approval across many expert reviewers.

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