Index / Geek & Gorgeous / A-Game Retinol 10
Geek & Gorgeous

A-Game Retinol 10.

Geek & Gorgeous A-Game Retinol 10
Retinoids

About this product

A budget-friendly retinaldehyde cream with 0.1% retinaldehyde and 0.05% retinol, designed to deliver anti-aging benefits and skin renewal.

Full ingredients

Guru Score

90%

Yay

11 experts · Strong agreement
Guru Certified
Broad expert consensus
11Gurus
10Yay
1Mixed
0Nay
#2 in RetinoidsSee the ranking →

What they liked

  • Multiple strengths available for stepping up
  • Creamy, hydrating texture
  • Excellent value for the strength

What they flagged

  • Yellow colour may stain pillows if applied late
  • Can sensitize certain skin types

What the gurus are saying

This retinaldehyde earns consistent praise for delivering serious anti-aging results at an exceptionally low price, with the yellow tint signalling a high concentration that means beginners may want to start with the weaker A-Game 5 (0.05%) first. The formula is creamy and hydrating enough for many people to use as a night cream on its own, though those with drier skin can layer another moisturizer on top. One reviewer found it less effective than pricier retinols, likely because it has fewer supporting ingredients, but most gurus recommend it as the best value retinaldehyde on the market, with the option to graduate up to A-Game 20 once skin acclimates.
Synthesized from 11 expert reviews · most recent take September 2026

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored
Yay
"The Geek and Gorgeous A Game 10 is the retinol that I have put my husband on to prevent him looking like an old shoe eventually. He hasn't finished the other one yet, but I figured with daily use he will get through it eventually."
All 9 takes from Doctor Anne
Holy Grail Skincare 2025 – What I’d Buy Again Without Hesitation | Doctor Anne
"When I'm asked, I always recommend the Geek and Gorgeous A-Game products. Usually the A-Game 10 because A-Game 20, which is a little stronger, takes much longer to sink in. So that is a trade-off. You need to discuss with yourself if you're willing to make that. It probably depends on when before you actually hit the sheets you do your skincare routine. If you do it 5 minutes before you go to bed, probably 20 isn't the one to go for. If you do it when you come home and then spend your evening and then eventually go to bed, 20 will probably work better."
I Used Up ALL of These in 2025 - Skincare, Hair & Makeup Empties | Doctor Anne
"My husband uses the Geek & Gorgeous A-Game retinols since I'm on Tretinoin and can't test an over-the-counter retinol. He usually uses the A-Game 10 because there's no difference in effect or irritation potential between the strengths. The A-Game 20, their newest and strongest version, takes longer to sink in and leaves a yellowish cast in his stubble that he doesn't like, while the 10 doesn't do that. If you aren't as hairy in the face, the 20 might still be a good option. These are the ones I keep purchasing for him."
What's new for October? Skincare Stash Update with Doctor Anne feat. Currentbody and Geek & Gorgeous
"They have an A-Game 10, which is a 0.1% retinaldehyde serum. I really enjoy their 0.05% and 0.1% formulas, I often recommend them to friends and family. This is basically the step up if you've been using the 10 for a while and want something stronger."
So many skincare empties - Everything I used up in 2024 | Doctor Anne
"My husband used the Geek and Gorgeous A-Game 10, one of three over the counter retinoid products he trialed for me. Overall I'd say that this one and The Ordinary Retinal are better suited for those that look for a retinoid specifically."
What's new for August and September? Skincare Stash Update with Doctor Anne
"The other repurchase is the Geek and Gorgeous A-Game for my husband, in 0.05% retinal amide, though he usually uses the 0.1% retinal amide, the A-Game 10. I picked both up at my local DM which is very handy because I don't have to order online and worry about meeting the requirements for free shipping."
My most loved skincare 2023 - Holy grail routine | Doctor Anne
"It is the one I have been recommending most, as it is effective but very well tolerated."
A really minimalist skincare routine - meet my husband! | Doctor Anne
"The one he uses is the Geek & Gorgeous A-Game 10, a 0.1% Retinaldehyde Serum. It is the strongest form available without prescription in Germany, but very gentle and easy to tolerate. You might remember I already put my sisters on it two years ago."
The 10 best ingredients to fight hyperpigmentation | Ask Doctor Anne
"From the different retinoid options I can recommend the Geek and Gorgeous A-Game one, featuring Retinaldehyde."
Favorite sunscreen, Medik8 and Geek and Gorgeous | New in my skincare stash Q3 2026
"The Geek and Gorgeous A Game 10 is the retinol that I have put my husband on to prevent him looking like an old shoe eventually. He hasn't finished the other one yet, but I figured with daily use he will get through it eventually."
Yay
"Then this one is the Geek and Gorgeous Agame 101 retinaldehyde cream. This is a 0.1% retinaldehyde. This one also does come in a couple of different strengths as well. So you can start with a lower strength of this and work your way up. Geek and Gorgeous is a great resource for my European viewers. You can get their vitamin C serum, you can get their retinaldehyde serum, you can get their cleansers, their peptide serums. They make all really well-formulated products. You can get them in Europe. They also do have an American store now, so you can get them here in the US. Their prices are great, and I love just about everything of theirs that I've tried."
All 3 takes from HotandFlashy
Skincare Routine Update Summer 2025 Using My NEW Skincare! Restock Coming Soon!
"I top the whole thing off with my activate lotion. I take two pumps of this. I spread it over my face, my neck, my chest, the backs of my hands, and that is my night cream. I find this hydrating enough for my skin for overnight. Obviously, it's not going to be hydrating enough for everyone's skin, but if this isn't hydrating enough for you, you can just put another cream on top of it."
Budget Friendly Anti-Aging Skincare THAT ACTUALLY WORKS!
"Then this one is the Geek and Gorgeous Agame 101 retinaldehyde cream. This is a 0.1% retinaldehyde. This one also does come in a couple of different strengths as well. So you can start with a lower strength of this and work your way up. Geek and Gorgeous is a great resource for my European viewers. You can get their vitamin C serum, you can get their retinaldehyde serum, you can get their cleansers, their peptide serums. They make all really well-formulated products. You can get them in Europe. They also do have an American store now, so you can get them here in the US. Their prices are great, and I love just about everything of theirs that I've tried."
BEST DEALS In BEAUTY, CLOTHES, SUPPLEMENTS, HOME | Prime Day 2025
"I love the Geek and Gorgeous retinaldehyde serum, the A Game. It is 20% off along with everything else from the brand on Amazon."
Yay
"I think when it comes to retinoids, you can go down that prescription route if you want. Nothing wrong with that. But if you want to keep it super simple, accessible, and affordable, the Geek and Gorgeous A-Game range is absolute perfection. The way I'd recommend using it is buy the 10, then buy the 20, and then continue to use the 20. Graduate your way up and that way you will have all that great anti-aging benefit, but it allows your skin to acclimatize before you go up in strength, minimizing side effects and irritation. It doesn't get more affordable than this. Doesn't get more effective."
All 28 takes from Mad About Skin
NEXT LEVEL WRINKLE REDUCTION - 5 Best Anti Aging Serums 2026 (What We Now Know)
"I think when it comes to retinoids, you can go down that prescription route if you want. Nothing wrong with that. But if you want to keep it super simple, accessible, and affordable, the Geek and Gorgeous A-Game range is absolute perfection. The way I'd recommend using it is buy the 10, then buy the 20, and then continue to use the 20. Graduate your way up and that way you will have all that great anti-aging benefit, but it allows your skin to acclimatize before you go up in strength, minimizing side effects and irritation. It doesn't get more affordable than this. Doesn't get more effective."
RETINOL GETS BANNED - 5 Better Retinol Alternatives
"The Geek & Gorgeous A-Game 10 is a wonderful high strength retinal, super creamy, nourishing and hydrating, but has a higher concentration than the oil equivalent. For those of us that have a much more resilient skin type it will pack a punch and definitely give you amazing next level anti-aging, but could be a little sensitizing on certain skin types."
Best OTC RETINOID SERUMS 2024 - Best Retinol For Anti Aging
"Geek and Gorgeous is probably the retinoid that I bought most frequently over the years, it's the one I keep going back to time and time again and for good reason. Definitely drugstore, very affordable, this is probably the cheapest of all of the recommendations today. It's a 30 mil product which comes to a really affordable price point. It's a pump, so really easy to dispense. Geek and Gorgeous are definitely the good guys in the skincare world, they have some great ethics that sit behind them, they create wonderful formulations and they're just such a lovely gorgeous skincare brand. I like the fact that you have two different strengths, so there's a mid strength and a high strength. Most people can start with the mid strength and then work their way up with no problem whatsoever, so it's definitely more accessible than The Ordinary. I love the formulation and the way that it feels, it's a very similar texture to The Ordinary one, an emulsion, but you blend it in and definitely hydrates and nourishes. It's not as luxurious feeling as the Medik8 one but it's a lot cheaper and definitely adds a layer of hydration on."
Its Over For Retinol - TOP 5 ANTI AGING SERUMS (Better Than Retinol)
"This is their A-Game 10, a phenomenal budget friendly option that means you don't have to break the bank but you also don't have to compromise on the results. This packs a punch, it's a high strength option comes in a beautiful airless pump and they've actually recently just changed the pump on it. This new pump is amazing. One pump is all you need to do the face and the neck, so it's really easy to dose and to get the right amount. For £4, which is what I paid for this, I honestly don't think you can beat this for a high strength retinal with a budget friendly price point. It's still a feature in my skincare routine and I think a great option for those that want to be a bit budget conscious but don't want to compromise on the outcomes. This is a winner every single time."
ERASE WRINKLES FAST - 4X More Collagen (5 Key Ingredients)
"One of my absolute favorites is the Geek & Gorgeous A-Game. It comes in three different strengths: the 5, the 10, and the 20. The 20 is really up there in terms of strength, so you're going to get some great outcomes. Because of the formulation, you shouldn't get too much side effects and irritation. I would recommend starting with the lower strength and working your way up. It's proven to increase the rate of collagen and elastin production and also help the collagen we already have work a little bit more effectively."
IS RETINOL SAFE TO USE - Why Some Countries Banned Retinol Serums
"Starting out with the cheapest, this is the Geek & Gorgeous A-Game Retinol 10, a high potency retinal delivering you gamechanging results, and this is superb if you're on a budget, if you're someone that likes to restrict the total cost of your skincare routine. You can pick this up in the UK for like £14, Euro equivalent I think is around £16, super affordable, really easy to get your hands on, and I think this is one of the best of the best, particularly when you consider that price point."
Proven to BOOST COLLAGEN - Best Ever Anti Aging Skincare
"One of my favorites is this retinol. This is the Geek & Gorgeous A-Game. It comes in three different strengths. And retinol again still clinically proven to deliver that pro-collagen benefit but is often more sensitive skin friendly. So if you're somebody that has really sensitized skin and you're a little bit worried to go for one of the super high potency prescription options or you don't have access to them, retinol is a really great over-the-counter product that you can access and still get some great collagen boosting results."
TOP 10 SKINCARE 2023 - Skincare Awards Part 2
"The Geek and Gorgeous A-Game is an affordable retinol, so when I was talking about my anti-aging oil and I said retinol based, this is my preferred retinoid because over the counter it's usually quite affordable if you go with the right brand and much more high performance than retinol but less sensitizing on the skin. Getting an affordable retinoid now in a cream base is amazing and this is the best of the best. If you want an oil base, if you like a little extra hydration, you want an oil-based retinoid then obviously the Man About Skin is going to be for you. If you prefer your retinol in a cream base then the Geek and Gorgeous is gonna work. It comes to personal preference, there's no right or wrong, do what works for you and what you enjoy. But yeah this is stunning and this was like number one or two in last year's list, so yeah still up there, still hard to beat."
RETINOL IS BANNED - What You Need To Know (New EU Laws)
"We've got the Geek & Gorgeous A-Game 10, stronger than most retinols on the market, not impacted by any of these restrictions and new legislation, and just works so well with minimum risk of irritation."
Top 5 ANTI-AGING SKINCARE PRODUCTS 2023 - How To Boost Collagen Fast
"For years I've reached for the Geek & Gorgeous A-Game Retinol 10, a wonderful retinol serum."
SKINCARE LIVESTREAM - Summer Skincare Chat
"I'm excited to start using them I'm excited to know what you think of them so yeah give them a try let us know what you think of them I I am very very intrigued"
SKINCARE AWARDS 2023 - Best Drugstore Skincare Brand
"It's in an airless pump which is the perfect packaging for it but it also has this rich creamy base that nourishes, hydrates and moisturizes and gives you some great anti-aging benefit. Retinol, like all retinoids, will boost the levels of collagen and elastin production, supercharge your cell turnover, give you smoother skin and great anti-aging benefit. This to me is just wonderful, it's absolutely phenomenal. And the fact that you can get it for £14 other brands should take note. You can absolutely do retinol on a budget and Geek & Gorgeous is proof of that. I've been recommending this all year round and I know a lot of people have made the switch and I haven't heard a single person that says they haven't got better results from it."
RETINOL BAN (Update) - What You Need To Know
"This is the Geek & Gorgeous A-Game Retinol 10. This is great, hydrating, same price point as the Mad About Skin one. If you prefer a cream base, this is a great option. I love this and I do use some of these interchangeably. Retinal, my skin just loves it. I get great anti-aging benefits, it doesn't strip, dry and irritate. Geek & Gorgeous is also a brand that is based and ships within the European Union, so if you're impacted and you want to shop with an EU brand, Geek & Gorgeous are a great option."
Best OTC RETINOIDS 2023 - Ultimate Anti-Aging Serums
"The Geek & Gorgeous A-Game 10 costs 14 pounds versus 100, same strength but you get less of that encapsulation technology so you might get a tiny bit more irritation when you first use it. Retinol is better tolerated than most of the other retinoids so even though we're talking about a little bit more irritation from this versus the Medik8, it's still a lot less irritation than versus retinol. This is a great budget-friendly option that I think works best for people that have a bit more resilient skin aren't too worried about sensitivity. This can work great and is a really budget-friendly option."
EFFECTIVE BLACKHEAD REMOVAL - Best Skincare For Blackheads
"As an alternative, you could also reach for the Geek & Gorgeous A-Game Retinol 10. It's actually the third recommendation from Geek & Gorgeous that I've given, unconsciously I think they're just an amazing blackhead-busting brand. I've actually sat down and thought about it. This is a great retinol-based serum. It has a slightly creamier texture, so it'll come down to whether you prefer the oil or the cream. An affordable retinol in your skincare routine will definitely help over time reduce the prevalence of any breakouts and blackheads that you have and can be a game changer for your skincare routine."
COLLAGEN DOESNT WORK - 4 Skincare Ingredients For Firmer Skin ( How To Boost Collagen )
"There are three retinal products that I always always recommend. This is the Geek & Gorgeous A-Game Retinol 10, great high dose retinal, super hydrating, works for everyone."
#1 SERUM 2025 - Top 10 Serums Revealed
"They do three strengths which I love. The 5 is for beginners. The 10, which is this one, is a great all rounder. The 20 is the sky high strength for people that want maximum anti-aging. I personally go with the 20. I've got the 10 here because I'll use that on more delicate areas. They're really inexpensive. I think this is one of the cheapest products on this list, but really works. If you're somebody that loves retinol as an ingredient for anti-aging, but you want to keep the cost really low, I don't think it gets better than this. You've got the airless pump. It does come with a top, a cap to keep everything secure. An airless pump, just a wonderful product. Geek and Gorgeous kind of don't need to do Black Friday sales because they're already so affordable year round, which I absolutely love. This is one of the best anti-aging products. If retinol is the one, it doesn't get better than this."
NEXT LEVEL RETINOL - Maximum Anti-Aging (2X The Results)
"The Geek & Gorgeous A-Game Retinol 10 is a wonderful cream-based retinol. It's definitely probably going to be the vitamin A derivative over the counter that works best for most people. I always use this one."
BEST SKINCARE BRAND 2024 - Best Anti Aging Skincare Brand
"This is a retinoid similar to the Ordinary one, similar to the Medicate one, but the cheapest on the market. So if you want to do retinol on an absolute budget, Geek and Gorgeous has got you covered with this. So good, so rich, great for dry skin types, just an amazing all-round product."
ULTIMATE RETINAL SERUM - The Ordinary Retinal 0.2% Emulsion Review
"This is the Geek & Gorgeous A-Game 10. The strength of this is 0.1%, so half the strength of The Ordinary. Lots of people use the Geek & Gorgeous A-Game 10 and get great results. If you're happy with the results you're getting from it, stick with it. If you're feeling like you need a little bit more, then obviously you can graduate to a higher strength option. It's packed full of hydrators, beautiful humectants which are going to really deeply nourish and hydrate the skin. I think this is more hydrating than The Ordinary equivalent and I definitely prefer the base formulation, but you're not getting that super high potency that you can get from The Ordinary."
RETINOL BAN - Here Are Some Alternatives To Retinol
"I would always recommend the Geek & Gorgeous A-Game 10. This is a super high potency retinal which might not work on the super sensitive skin types out there, but for a lot of people can give you the best anti-aging experience on a really fair budget. Geek & Gorgeous is super affordable. This is a great option for people that were using a super high strength retinol and need to make the switch to a retinal in order to still be able to comply with those EU regulations. This is a great product and one of my favorites I recommend all the time."
11X Better Anti Aging - RETINAL EXPOSED (Medik8 Vs The Ordinary Retinal)
"The Geek and Gorgeous A-Game range comes in a five, a 10, and a 20, with the 10 being in the middle. It uses retinyl, which studies show delivers up to 11 times greater benefit without the sky-high price tag. If you're currently using retinol and want to switch to retinyl for the greater benefits, you can opt for this as a more budget-friendly option. It's a more simplistic formulation, but it's still backed by those studies showing retinyl to be so much more efficacious than retinol. Switching from retinol to retinyl can deliver up to 11 times greater anti-aging benefit, which is phenomenal. That said, not everyone's experience is going to be the same. Some might get less than 11 times greater benefit, others might achieve that number. It depends on your individual skin makeup."
No1 SKINCARE PRODUCT 2023 - This $10 Serum Is Game Changing
"Last year I awarded this to the Geek & Gorgeous A-Game 10, a product that I still use and stand by 12 months later. The product that I'm mentioning today ticks just about every box: beautiful formulation, fabulous price point, an absolute delight to apply to the skin, and a touch of innovation too. All of these factors combined make this truly something special."
BEST SKINCARE BRAND 2024 - Full Geek & Gorgeous Review
"This is the Geek & Gorgeous A-Game 10, their retinal serum, the cheapest retinal on skincare planet Earth, and for that reason this is like 10 out of 10, ding ding ding, Holy Grail. If you're somebody that likes your medicated Crystalline retinal but you don't like the price point, switch to this. Super affordable, basically the same formulation. Retinal is better than retinol when it comes to anti-aging results and it's less sensitizing on the skin, so I recommend everybody switch from their retinol to retinal, and this is a great place to start. They do two strengths: they do the A-Game 10, which is a high strength, and they do the A-Game 5, which is a mid strength. For me, I use both. I use the A-Game 10 on my face and I use the A-Game 5 on the neck and under the eye where I just find those areas are more sensitive for me. So I'll have both and I'll use them interchangeably depending on the level of skin sensitivity. If you're new to retinoids and you want to introduce them, start with the 5, use a whole bottle to allow your skin to become accustomed to the ingredient, then you can switch it up to the 10. This is one of the most affordable high strength retinal on the market. Geek & Gorgeous will forever have my heart for this. I think this is one of the first products that had retinal that I used and I've been hooked ever since."
HOW TO BOOST COLLAGEN IN SKIN - Alternatives To Tretinoin
"If you really want your retinol in a cream base, reach for this, the Geek & Gorgeous A-Game Retinol 10. It's a wonderful option that's super hydrating because of all of the moisturizers in here and it just glides onto the skin. A wonderful retinol-packed cream that's so drugstore and affordable."
Strongest Anti Aging Serum - 2025 RETINOL SHOWDOWN ( Best Retinal Serum )
"Geek & Gorgeous makes three strengths of A-Game Retinol. Start with the five and work your way up. All of them are packed full of moisturizing ingredients, humectants, and calming and soothing components. You're getting a high dose of retinol, which is one of my personal favorite retinoid forms, but with far less risk of side effects and irritation because of a quality formulation. You don't need to break the bank to get that hydration because you've got all that hydration, that beautiful dose of retinol, and these are really, really inexpensive. Geek & Gorgeous is one of my favorite drugstore skincare brands. This is a good example of not just packing a product full of a retinoid, but also thinking about that wraparound formulation and how you can improve user experience. I love this and it's been my go-to for years."
2 X BETTER ANTI AGING - How To Use Retinal
"This is the Geek & Gorgeous A-Game Retinol 10. This is wonderful, super affordable. I think this is the cheapest of all the recommendations. It's great for everyone, super hydrating, and that 0.1% strength makes this work for almost all skin types."
NEW YEAR LIVESTREAM - Deals, Giveaways, Skincare Chat and More..
"The Geek & Gorgeous A-Game 10 is a great high strength retinal option for those who are more advanced. Retinal works better than retinol because it is closer to the retinoic acid the skin needs, so I recommend a retinal serum."
Yay
"If you love a good budget pick, Geek & Gorgeous A-Game makes three retinaldehydes and you can't beat this product for this price. It's so good."
All 3 takes from The Budget Dermatologist
Answering Your TOP 10 Anti-aging Skincare Questions!
"If you love a good budget pick, Geek & Gorgeous A-Game makes three retinaldehydes and you can't beat this product for this price. It's so good."
Budget Retinaldehydes I LOVE For Your Anti-aging Skincare Routine
"This is the one I have used and tested the longest starting way back last year. This one is still probably my favorite of all the budget [retinaldehydes] I've ever tried. I really love that it comes in three strengths: a 0.05, the A-Game 5, a 0.1, A-Game 10, and a 0.2, A-Game 20. If you've never used a retinoid I don't love starting at 0.1. I really really like starting at 0.05 and you can do that with the A-Game 5. I love Geek & Gorgeous brand because they are really everything I look for in a skincare brand. Super super transparent with how they formulate their product. They tell you the pH of the product. They tell you percentages of everything that's in the product. They tell you where they source things so that we know they're stable. They are very into the science behind the skincare which really speaks to me as a dermatologist. I find all of their products extremely thoughtfully formulated."
Apply Your Skincare In This Order! | Retinoid Skincare Routine
"One of my newer discoveries this year is by Geek and Gorgeous. Their A-Game retinaldehyde. I love this product because not only is it very, very affordable, but it comes in several strengths. And you know how I feel about products where we can choose what strength we want or we can kind of ladder up as our skin adjusts and get used to it. So, this is another great option."
Yay
"I still love my Geek and Gorgeous A-Game. It's probably the closest alternative alongside The Ordinary Retinol Emulsion."
All 8 takes from No BS Beauty
The Ordinary New! Retinal 0.2% Emulsion Serum Review, How to Use, Dupes/ Alternatives
"For 30 bucks I think you can get the Geek & Gorgeous A-Game Retinol 10, which is absolutely amazing. I really do have a preference for that one. It's a little bit larger size than this one but it's still overall affordable. I prefer the Geek & Gorgeous A-Game. It comes in 5 and 10 in terms of strength."
Skincare Version: I Love You, I Love You Not 💝💚 What Products I'm Giving To My Loves & My Haters
"I love this product, it's wonderful. It's also if you like to repurchase it, very affordable and super effective and efficient. I really enjoy this brand."
Best Anti-Aging Products For Everyone Over 30 🙌 What You Should Be Using to Stay Youthful
"I've got the Geek & Gorgeous A-Game 10 which uses 10% retinal. Great product overall, you can't go wrong with it. Geek & Gorgeous just does a wonderful job, so really nice product. You can't go wrong with that one."
7 Anti-Aging Strategies to Enhance Youthful Skin & Boost Collagen Production to Fight Wrinkles
"Retinoids are one of the most proven, studied, and researched ways to prevent wrinkles and fine lines. Retinol works by inducing the biosynthesis of collagen in skin and promoting skin cell turnover. Geek & Gorgeous A-Game Retinol comes in a five or a ten. The ten is stronger, the five is a little bit weaker. They're both great forms of vitamin A or retinal, which is a stronger form of retinoid."
Strongest Retinal Serums - The Best Retinoids & Retinols For Anti-Aging, Wrinkles, & Flawless Skin
"Geek and Gorgeous has the A-Game 10 and the A-Game 5 which are both more gentle. But always be very cautious starting it. Start it slow in your routine, use it with moisturizers. The sandwich method is a great one: in your evening routine you apply a thick moisturizer, then you apply your retinoid, and then apply a thicker sleeping mask or a thicker moisturizer over it to prevent dryness. Start out slow. Maybe if you're newer to retinoids, mixing one of these with a little bit of moisturizer is not a bad way to start. Slow is the way to go with it. You don't want to start too fast because you don't want to irritate your skin."
Geek & Gorgeous Top Picks 🙌🤗😍 Effective, Affordable, Science Based Skincare Favorites
"After your next ball, you can work up to the A-Game 10, which is wonderful."
Prequel 🆕 Retinal Renew Retinaldehyde Retinoid Gel Review, How to Use, Dupes & Alternatives
"I still love my Geek and Gorgeous A-Game. It's probably the closest alternative alongside The Ordinary Retinol Emulsion."
7 Secrets to Naturally Make Your Skin Look Younger 🙌 How to Increase Collagen Production & Plumpness
"Geek & Gorgeous A-Game 10 is great. You can't go wrong with any of these."
Yay
"Another great option at a very affordable price is the Geek and Gorgeous A-Game 10. This is a retinol formula. Once again, very lovely formula at a little bit lower price. The one thing you will notice about both of these formulas is they are quite yellow. That means the retinaldehyde in here is at a pretty high percentage. And if you start to get irritation with either of these formulas, of course, you can easily back down to a lower percentage in the Geek and Gorgeous formulas. So they have these sliding scales so it's really easy to find the exact retinoid for your skin readiness."
Top Pick: retinal serum
All 7 takes from Beyond50Skin
STOP! Buying the Wrong Retinol: My Honest Ranking of the 5 Best for Mature Skin Over 50
"Another great option at a very affordable price is the Geek and Gorgeous A-Game 10. This is a retinol formula. Once again, very lovely formula at a little bit lower price. The one thing you will notice about both of these formulas is they are quite yellow. That means the retinaldehyde in here is at a pretty high percentage. And if you start to get irritation with either of these formulas, of course, you can easily back down to a lower percentage in the Geek and Gorgeous formulas. So they have these sliding scales so it's really easy to find the exact retinoid for your skin readiness."
Wardrobe Update! Classic Sophisticated Looks for Women Over 50 & Get Unready With Me New PM Skincare
"I've been trying the Geek & Gorgeous A-Game Retinol 10 on your recommendation. It's a really yellow formula which I was worried about, but if I start early enough in my skincare routine the strides down and doesn't stain my pillows. It's very affordable."
Beauty Empties Fails & Faves | Plus Skincare I Love for Hyperpigmentation & Facial Inflammation
"I'm in the middle of the Geek & Gorgeous, both of the two percentages. I love that so far."
Fall Skincare Switch-Up Over 50 — Multitasking AM and PM Routines
"I have their A-Game, a great retinaldehyde at budget price. This is 0.1% retinaldehyde. I was afraid that this would stain my sheets, but once this dries down, it's fine. But you do need to give it a little while to soak in before you go to bed. You don't want to put this on and then jump into white satin sheets right away. I love this formula. I found it about six months ago and haven't looked back. I've recommended it over and over again. If you're looking for a one-and-done evening serum and you don't have sensitivity to using retinols or retinaldehyde every single day, I would say go for this. It has retinol and retinol AL. It has glycolic acid, peptides, the Matrixyl 3000, argirene. It has antioxidants, ferulic acid and beta-carotene. It also has a touch of glycolic acid for gentle exfoliation. Honestly, this is an all-around multitasking product that you cannot go wrong with if you're over 50."
The 5 Best Anti-aging PM Skincare Tips For Your 50's: Improve Mature Skin Overnight!
"I've been trying the Geek & Gorgeous A-Game Retinol 10 on your recommendation. It's a really yellow formula which I was worried about, but if I start early enough in my skincare routine the strides down and doesn't stain my pillows. It's very affordable."
Fall Beauty EMPTIES, FAILS & FAVES: Skincare, Hair Care, Body Care & Lash Care // And Meet My Mom
"I've enjoyed both of these products"
Best Beauty of 2023! Every Category SUBSCRIBERS I HAVE EXCITING NEWS🎉
"My absolute favorite this year is the Geek & Gorgeous 101, a 0.1% retinal serum, retinal being a derivative of vitamin A. I think it's about a third the price of the alternative, it's only $20 and I love it. It has panthenol and allantoin to help soothe the skin, especially helpful when you're using a retinoid. It's in a cream base, very moisturizing, and the perfect choice for a vitamin A for your evening skincare routine."
Yay
"Vitamin A is very drying to the skin, so this has glycerin which is excellent, allantoin which is your anti-inflammatory which is excellent, plus panthenol. This is really made for sensitive skin. There's no other actives in this, but I really love this actually for people who are looking to treat their fine lines but maybe have a damaged skin barrier or have just recovered from a damaged skin barrier. Not much smell either. Well done Geek & Gorgeous."
All 3 takes from Dr. Vanita Rattan
TEXTURED SKINCARE ROUTINE - UNDER £30!
"The best vitamin A is on the market for skin of color and the best one I could go for is Geek & Gorgeous A-Game Retinol. It's got 0.05% retinaldehyde, 0.05% retinol, and it's £12.90, so it's the cheapest that I could find."
BEST & WORST RETINALDEHYDE | Dr Vanita Rattan for Skin of colour
"Vitamin A is very drying to the skin, so this has glycerin which is excellent, allantoin which is your anti-inflammatory which is excellent, plus panthenol. This is really made for sensitive skin. There's no other actives in this, but I really love this actually for people who are looking to treat their fine lines but maybe have a damaged skin barrier or have just recovered from a damaged skin barrier. Not much smell either. Well done Geek & Gorgeous."
DARK CIRCLES gone (90days)! Skin of colour | Dr Vanita Rattan
"I use retinol from Geek and Gorgeous."
Yay
"If you told me you want the best over-the-counter affordable retinoid for anti-aging, hands down it is the Geek and Gorgeous retinaldehyde options, they have it in different levels, brilliant. The reason I do not use that myself is because I have acne and there is a specific retinoid for acne, so that is what I use instead."
Top Pick: affordable retinoid for anti-aging
Yay
"Geek & Gorgeous have a 0.05 retinol and it's brilliant value for money, often sold out."
Mixed
"If you're looking for a budget-friendly retinol, the Geek and Gorgeous A-Game is the most budget-friendly one I've seen. I feel like it doesn't really make my skin look as nice as the other retinol products, and I think that's because it's just got less supporting ingredients, but this is a good option if you just want to try a retinol and you don't want to spend too much money."
Yay
"The AAME 10 with 0.1% retinaldehyde is definitely worth trying. It's actually not that common to find a retinaldehyde, and these are well formulated, free of common allergens and irritants, and affordable."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Retinoids

Retinoids are among the best studied ingredients in dermatology, with solid evidence for acne and for the fine lines and rough texture that come from sun exposure. Dryness and flaking in the first few weeks are common and usually settle.

Source: DermNet

Humectants and emollients

Ingredients like these draw water into the surface layers and slow how fast it leaves. The evidence is for comfort, softness and hydration rather than for changing the structure of the skin.

Source: DermNet

Vitamin E

Vitamin E is an antioxidant, and it is often in a formula to keep the other ingredients stable rather than as the active itself. It pairs well with vitamin C, though on its own the evidence for visible change is limited.

Source: NIH, National Library of Medicine

Frequently asked.

What is Geek & Gorgeous A-Game Retinol 10?

A budget-friendly retinaldehyde cream with 0.1% retinaldehyde and 0.05% retinol, designed to deliver anti-aging benefits and skin renewal.

Is Geek & Gorgeous A-Game Retinol 10 worth it?

Mostly yes. 10 of the 11 gurus who reviewed it give it their stamp of approval, for a Guru Score of 90%.

What is Geek & Gorgeous A-Game Retinol 10's Guru Score?

Geek & Gorgeous A-Game Retinol 10 holds a Guru Score of 90%. That is our read on how warmly the experts talk about it, based on the verdicts of 11 expert reviewers we have collected. It is also Guru Certified, our mark for products that hold broad approval across many expert reviewers.

Who is Geek & Gorgeous A-Game Retinol 10 best for?

Geek & Gorgeous A-Game Retinol 10 is generally suited to mature skin.

Same formula, worth a look.

Products built around the same core actives as this one, with what the experts make of each.

See how they stack up →

Similar products worth a look.

Other products the same gurus have weighed in on, plus more from this brand and category.

Compare side by side →

Share this score

Add this badge to your blog or website. It links back to this page and updates itself when the experts change their minds. Free, no sign-up.

Then paste it into your site's HTML or embed block.

This week's top beauty news, in your inbox.

A weekly read of the takes worth catching up on: the raves, the splits, the ones the gurus won't shut up about. Free, no spam, unsubscribe whenever.

Subscribe to the digest