Bliss

Bright Idea Serum.

Serums

About this product

A lightweight serum designed to brighten skin tone, boost elasticity, and protect the skin barrier with tripeptides, glabridine, licorice root, and squalane.

Full ingredients

Water (Aqua) (Eau), Glycerin, 3-O-Ethyl Ascorbic Acid, Propanediol, Palmitoyl Tripeptide-5, Glycyrrhiza Glabra (Licorice) Root Extract, Squalane, Tocopherol, Pseudozyma Epicola/Camellia Japonica Seed Oil Ferment Extract Filtrate, Pseudozyma Epicola/Camellia Sinensis Seed Oil/Glucose/Malt Extract/Soybean Flour/Yeast Extract Ferment Filtrate, Glycine Soja (Soybean) Oil, Sodium Hyaluronate, Lecithin, Bisabolol, Pullulan, Xanthan Gum, Sclerotium Gum, Acacia Senegal Gum, Hydroxyacetophenone, Caprylyl Glycol, Hydrogenated Farnesene, Polyacrylate Crosspolymer-6, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Polyglyceryl-4 Laurate/Succinate, Glyceryl Stearate, C14-22 Alcohols, C12-20 Alkyl Glucoside, Silica, Dimethyl Isosorbide, Hexylene Glycol, Ethoxydiglycol, Sodium Citrate, Tetrasodium Glutamate Diacetate, Phenoxyethanol, Ethylhexylglycerin, Citric Acid, Fragrance (Parfum)

Guru Score

81%

Approved

Early verdict · Few reviews so far

2Gurus

2Approved

0Mixed

0Skip

What they liked

Lightweight texture
Licorice root calms inflammation
Squalane seals in moisture

What they flagged

Nothing. None of the experts who reviewed it raised a problem.

What the gurus are saying

This lightweight serum pairs brightening and elasticity benefits in one formula. Reviewers specifically highlight glabridine's role in inhibiting how pigment transfers to help reduce uneven tone, while tripeptides work to support collagen for improved elasticity and firmness. Squalane seals in moisture and protects the barrier. The overall combination of tone and firmness benefits delivered in a lightweight texture earned consistent praise.

Synthesized from 2 expert reviews · most recent take December 2023

Best for

Mature skin

Type

SerumsDrops & dropper

Key actives

Vitamin C Hyaluronic acidVitamin EPeptides Squalane

Formula notes

Contains fragranceNo drying alcohol

Where to buy

Amazon → Google →

Opens a search for this product. We do not sell anything ourselves.

How it works Independent by design. Every take comes from a creator we have no relationship with. We do not ask anyone to review, and affiliate links never move a score.

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Approved takes Critical takes Mixed takes Hide sponsored

April Basi

71k subs

✓Approved

"I also like the Bliss Bright Idea Serum. This one has tripeptides in it which will help boost collagen in the skin to help with elasticity. It also has squalane, which really helps seal in that moisture and protect the skin barrier."

Dr Dray

2.68M subs

✓Approved

"This is a more lightweight version. It does have licorice root, which is anti-inflammatory, and has glabridine, which actually can help in inhibiting how pigment gets transferred around and have a skin-brightening effect."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Vitamin C

Topical vitamin C is an antioxidant with reasonable evidence for dullness and uneven tone. It breaks down in light and air, so how a product is formulated and packaged matters as much as the percentage on the front.

Source: DermNet

Humectants and emollients

Ingredients like these draw water into the surface layers and slow how fast it leaves. The evidence is for comfort, softness and hydration rather than for changing the structure of the skin.

Source: DermNet

Peptides

Peptides are short protein fragments meant to signal repair. The evidence for them is thinner than for retinoids or vitamin C, and it varies a lot by the specific peptide, so the category is more promising than proven.

Source: NIH, National Library of Medicine

Frequently asked.

What is Bliss Bright Idea Serum?

A lightweight serum designed to brighten skin tone, boost elasticity, and protect the skin barrier with tripeptides, glabridine, licorice root, and squalane.

Is Bliss Bright Idea Serum worth it?

Yes. All 2 gurus who reviewed it give it their stamp of approval, for a Guru Score of 81%.

What is Bliss Bright Idea Serum's Guru Score?

Bliss Bright Idea Serum holds a Guru Score of 81%. That is our read on how warmly the experts talk about it, based on the verdicts of 2 expert reviewers we have collected.