Guru spotlight: AliceintheRabbitHole, and the products she rates highest

AliceintheRabbitHole has reviewed 906 products in our index, and serums are the category she covers most often. Here is where she lines up with the other experts, and where she parts ways with them.

Who is AliceintheRabbitHole?

AliceintheRabbitHole is a YouTube reviewer whose takes feed The Guru Index. So far she has reviewed 906 products in our index. Serums are the category she covers most often, with 144 of those products.

AliceintheRabbitHole is a makeup, skincare and fashion enthusiast from New Orleans, and Alice is her real name. Her blog collects information meant to supplement her YouTube content, so anyone who wants more than a video can head there.

Which products does AliceintheRabbitHole rate highest?

The Guru Score is each product's score across all the experts. Three of the products AliceintheRabbitHole rates highest are also backed by the wider panel. Beauty of Joseon Ground Rice and Honey Glow Mask has a Guru Score of 97%. She says it is "incredible on my dry skin," and she points out that it still includes clay, specifically kaolin clay, along with honey, an ingredient she says her skin does really well with.

I'm From Rice Toner has a Guru Score of 94%. She says she "absolutely loved it" and made DIY sheet masks from its creamy, milky texture. Beauty of Joseon Revive Eye Serum: Ginseng + Retinal has a Guru Score of 93%, and she recommends it. She says she can't give a better recommendation for a retinol or retinyl product in the VIB sale than this one.

Where does AliceintheRabbitHole disagree with the other experts?

Not every product gets a nod from her. The Ordinary Multi-Peptide + Copper Peptides 1% Serum has a Guru Score of 88% across the 21 experts who reviewed it, and she is one of them. She does not rate it the way the rest of the panel does.

Her reasons are about what the serum added and how it smelled. After she finished her bottle, she says she "didn't really feel it did anything in addition" to the regular multipeptide serum, and for her "the copper peptide just didn't stick." Her partner also complained about the smell every time she used it. She says she doesn't have a strong nose and never really smelled the copper herself, but her partner did, even when she tried to be sneaky, and did not like it. That is why her view is worth hearing alongside the consensus. It shows how a serum can land differently for one person, even with a strong overall Guru Score.

How should you use AliceintheRabbitHole's reviews?

A single trusted voice makes a good starting point, but one take is only one take. The Guru Score shows whether the other experts agree with her. For the products she rates highest, the wider panel backs her up, and the serum she isn't fond of still has a Guru Score of 88%.

If her views interest you, you may want to read her full takes on her guru page before you decide. Pairing her reasons with the Guru Score can give you a fuller picture.