Sponsorship & affiliate policy

How The Guru Index makes money, and the line we keep between commerce and the takes we show you.

Affiliate links

Some shopping links may be affiliate links. If you make a purchase through one, the retailer may pay us a commission. This comes out of the retailer's margin. It never adds anything to your price.

What commissions do not buy

• They don't decide which products appear on the site.
• They don't change how products are rated, ranked, or framed.
• They don't influence which creators or takes we feature.

The takes come from independent creators and are selected on editorial grounds, full stop. As our footer says: we never let a commission affect a take.

Sponsorships

If we ever publish sponsored or paid placements, we will label them clearly as such so you always know what you're looking at. Sponsored content, if any, will be kept visually and editorially distinct from our independent coverage.

Creators and brands

Featured creators are not paid by us to be included, and brands cannot pay to be featured or to change a review. Trademarks and brand names are used for identification only.

Questions

Questions about a link or a placement? Email us at hello@theguruindex.com.