Wild Natural Deodorant: a Guru Score of 69% from 2 experts

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

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~Nay

"Wild just had an advert banned by the Advertising Standards Association, here in the UK, because much like many other Natural Deodorant brands, their advert made it seem like traditional deodorants could increase the risk of breast cancer and their ASA wasn't having any of it. Wild put out a YouTube ad back in February of 2024. Their advert showed a woman with visible bruises on her chest using their deodorant. She says, 'As a breast cancer thriver, I'm prioritizing my health and I've decided to finally go wild. I've seen so many positive comments about how it's completely natural.' The ASA thought that this could make people think that other antiperspirants, which aren't labeled as natural, are harmful in some way. And they pointed out that there's already a common myth out there that ingredients like titanium dioxide and aluminum in traditional deodorants are linked to breast cancer. Wild, on the other hand, fired back, saying it's a huge stretch to jump to that conclusion. They clarified that the woman in the advert never claimed that Wild deodorant would prevent breast cancer. But in the end, the ASA ruled that the ad couldn't air again in its current form. They told Wild to make sure they don't mislead consumers by suggesting a link between other deodorants and breast cancer, unless they have solid evidence to back it up."

All 2 takes from James Welsh

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"Wild just had an advert banned by the Advertising Standards Association, here in the UK, because much like many other Natural Deodorant brands, their advert made it seem like traditional deodorants could increase the risk of breast cancer and their ASA wasn't having any of it. Wild put out a YouTube ad back in February of 2024. Their advert showed a woman with visible bruises on her chest using their deodorant. She says, 'As a breast cancer thriver, I'm prioritizing my health and I've decided to finally go wild. I've seen so many positive comments about how it's completely natural.' The ASA thought that this could make people think that other antiperspirants, which aren't labeled as natural, are harmful in some way. And they pointed out that there's already a common myth out there that ingredients like titanium dioxide and aluminum in traditional deodorants are linked to breast cancer. Wild, on the other hand, fired back, saying it's a huge stretch to jump to that conclusion. They clarified that the woman in the advert never claimed that Wild deodorant would prevent breast cancer. But in the end, the ASA ruled that the ad couldn't air again in its current form. They told Wild to make sure they don't mislead consumers by suggesting a link between other deodorants and breast cancer, unless they have solid evidence to back it up."

Beauty Drama! Sephora Kids Finally BANNED, L’Oréal Own The Word NAKED & Wild Deodorant SOLD OUT

"They're like this cool, eco friendly deodorant brand"

Robert Welsh

1.11M subs

~Yay

"I love the wild deant wild theant are beautiful"

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Vitamin E

Vitamin E is an antioxidant, and it is often in a formula to keep the other ingredients stable rather than as the active itself. It pairs well with vitamin C, though on its own the evidence for visible change is limited.

Source: NIH, National Library of Medicine

Frequently asked.

What is Wild Natural Deodorant?

An eco-friendly deodorant brand offering refillable, plastic-free personal care products designed for sustainable daily use.

Is Wild Natural Deodorant worth it?

The gurus mostly approve it, but with enough reservations to keep it in the middle at a Guru Score of 69%.

What is Wild Natural Deodorant's Guru Score?

Wild Natural Deodorant holds a Guru Score of 69%. That is our read on how warmly the experts talk about it, based on the verdicts of 2 expert reviewers we have collected.