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Alpha Keratin Healing Oil.

Virtue Alpha Keratin Healing Oil
Serums

About this product

A silicone-based hair oil designed to smooth, shine, and reduce frizz without weighing down hair.

Full ingredients

Guru Score

85%

Yay

Early verdict · Few reviews so far
3Gurus
3Yay
0Mixed
0Nay

What they liked

  • Lightweight on fine hair without greasiness
  • Lasts months with minimal product per use
  • Difficult to dispense from small bottle opening

What they flagged

  • Pricey for a hair oil

What the gurus are saying

This oil earns consistent praise for feeling incredibly lightweight on fine hair without the greasy look that plagues most hair oils. Dermatologists return to it repeatedly for its ability to add shine and manageability while staying so light you barely feel it on your strands. The main drawback is the narrow bottle opening, which makes dispensing messy and slow. Best applied to damp hair after showering or massaged through dry ends to avoid buildup.
Synthesized from 3 expert reviews · most recent take August 2026

Type

SerumsOil

Key actives

Vitamin E

Formula notes

Contains fragranceNo drying alcohol

Where to buy

Opens a search for this product. We do not sell anything ourselves.

More from Virtue 1 product · Guru Score 100% How it works Independent by design. Every take comes from a creator we have no relationship with. We do not ask anyone to review, and affiliate links never move a score.

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored
Yay
"I used to love the Virtue Hair Oil, it's really more of a serum you shake up. Since I stopped bleaching my hair I don't have the same level of damage to fight, so I'm just letting this sit now, but I have completely finished these products in the past and I like their shampoo and conditioner too for the same reasons."
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"Virtue is included, I love that oil right there."
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"I really liked this, I was using it for a couple of months and decided I didn't want to run out of it, so I restocked it. I bought my second one in January of 2023 and it's now March of 2024 and I'm still trying to finish my first bottle. It's lasting me absolutely forever, I use a tiny amount of this before I blow dry my hair. It's a great healing oil, one of my favorite products, one of the few products I use every wash day."
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"I used to love the Virtue Hair Oil, it's really more of a serum you shake up. Since I stopped bleaching my hair I don't have the same level of damage to fight, so I'm just letting this sit now, but I have completely finished these products in the past and I like their shampoo and conditioner too for the same reasons."
Yay
"I love The Virtue hair oil especially if you have thinner fine hair"
All 10 takes from Dr. Sam Ellis
How To Grow Longer, Healthier Hair Fast | Hair and Scalp Tips | Dr. Sam Ellis
"My hands down favorite hair oil is the Virtue Alpha Keratin Healing Oil. I have tried so many other hair oils and the reason I like this one so much is that it feels incredibly lightweight on my hair. I think one of the most annoying things is when you go to put hair oil in and your hair's looking pretty good and you're just trying to refresh it and then your hair comes out looking greasier and worse than it did before and I have never had that issue with the Virtue Alpha Keratin Healing Oil."
Dermatologist's Haircare Routine: How I Style & Care for My Hair While Traveling | Dr. Sam Ellis
"I love The Virtue Alpha Keratin Healing Oil. I talk about this all the time. Their actual bigger version of this is also travel size friendly. I use just like five drops total through the full palms, breaking through the bottom thirds of my hair, just to keep everything nice and nourished."
Split Ends: Dermatologist Explains Damaged Hair Causes, Treatments, Prevention, & More!
"One of my favorite healing oils of all time and I've discussed this so many times on this channel is the Virtue Alpha Keratin Healing Oil. I love this one so much because it's very lightweight and if you have fine hair and you're worried about hair oils making your hair look greasy or heavy this doesn't do that. Plus it has this really nice light coconut scent which to me is just so beachy and heavenly."
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"I love The Virtue hair oil especially if you have thinner fine hair"
Dermatologist's Morning Routine Before Work: Body & Skin Care, Makeup, Hair, & More! | Dr. Sam Ellis
"Today I'm going to use the Virtue Healing Oil. This is one of my all-time favorite hair oils, it just feels so lightweight, you do not need a lot. I use like two three drops max, it takes me forever to go through a bottle of this. What I like is it doesn't leave my hair feeling greasy."
Dermatologist's Weekend Morning Routine: Healthy Breakfast, Hair Supplements, Skincare, & Makeup!
"I'm going to go in with my Virtue Healing Oil, this is my all-time favorite hair oils. It's very lightweight, it smells Divine, very coconutty. I'm just going to run that between mid-shaft to ends just to keep the ends of my hair nice and supported. If you have long hair the ends can get real dry and crunchy and you don't want to neglect those because you want to be able to grow long hair, you really need to make sure that the strand itself stays intact and doesn't break or become split ends."
What a Dermatologist Packs For Travel: My Favorite Skincare & Haircare Products!
"I have a mini version of the Virtue healing oil, and this is like my all-time favorite hair oil. It is so, so lightweight and this tiny version is perfect for travel. I do not love washing my hair when I travel, so between a little bit of hair oil on the ends and some dry shampoo at the roots, I'm usually good to go."
Dermatologist's Favorite Hair Products from Olaplex, Kerastase, Oribe, & More! | Dr. Sam Ellis
"The Virtue Healing Oil is what I use to extend time between my hair washes. Often my roots will be kind of greasy but my ends get kind of dry and crunchy, and I almost hate the feeling of crunchy ends more than a greasy scalp. With this oil, you just need a couple of drops and it's so lightweight. When I put it on my hair, it doesn't make it look greasy or oily like a lot of other healing oils do. It makes my hair look shiny and restored. It also smells deliciously coconutty and takes me to a beach vacation moment."
Dermatologist's Full Hair Routine: Olaplex Treatment, Hair Styling Tips, & More! | Dr. Sam Ellis
"My favorite hair oil of the moment is Virtue Healing Oil. You really don't need a lot, like two or three drops total, and I just run it through the ends. Plus it smells amazing."
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"Another one of my absolute favorite hair care items is the Virtue Healing Oil this hair oil is holy grail for me. I use this oil in two ways one is if I've woken up with a little bit of bed head and I just need to get that under control I will run a little bit of this oil through my hair and then I will do heat styling like with a large curling iron and it's a heat protectant. And then pretty much every day I put a few drops of this oil on my hair just to smooth things down to calm things. It has a delicious coconuty scent that is not sickly sweet it's almost like refreshing and citrusy but also coconuty and I just love the way it makes my hair look and the way it makes my hair feel. I also even though it kind of looks like I have thick hair my hair is very fine and can get frizzy quite easily and I also find that a lot of hair oils really weigh it down and make it look greasy or heavy and that is absolutely not what I want to achieve so I really like how lightweight this particular oil is."
Yay
"I got to say the Virtue Healing Oil. I mean, I have not bought the Orbe Gold Lust Oil in a while. And then since discovering the Virtue Healing Oil, I actually completely forgot about the Orbe one because what I like so much about the Virtue Healing Oil is, you know, I have pretty fine textured hair, like my individual strands are pretty fine and so a lot of hair products weigh it down and I almost never put things like that up here on the crown. Well, the Virtue Healing Oil I definitely can use up there. I'm using that still."
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"I got to say the Virtue Healing Oil. I mean, I have not bought the Orbe Gold Lust Oil in a while. And then since discovering the Virtue Healing Oil, I actually completely forgot about the Orbe one because what I like so much about the Virtue Healing Oil is, you know, I have pretty fine textured hair, like my individual strands are pretty fine and so a lot of hair products weigh it down and I almost never put things like that up here on the crown. Well, the Virtue Healing Oil I definitely can use up there. I'm using that still."
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"This keratin technology really helps basically straighten the hair, but it's lightweight enough that it doesn't make the hair look greasy. It smells really good. My main issue with it is that it takes a while to get the product out of the bottle because it's got this small little hole and so I find that you have to shake shake shake. It's kind of easy for it to splatter all over the place as you're trying to do that. But I am now on my third bottle of this stuff. I love it. The way I use it is after I get out of the shower, I towel dry my hair with a microfiber towel, and then I just put it all the way from the crown down to the ends of my hair and then I comb it through with a wide tooth comb, and the next morning it's great. Alternatively, you can put it on dry hair too. I've been surprised how well it goes on dry hair because I've noticed that with fine hair, silicone hair oils, if you put them on the hair dry, they're a lot more likely to make it look greasy, but that's not the case with the Virtue Healing Oil."
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"I repurchased the Virtue Alpha Keratin Healing Oil. This is a new holy grail for me. I just finished the first bottle of this and I bought the second one myself. What this is is a silicone-based hair oil and if you have fine hair, this is wonderful because a lot of silicone-based hair oils are amazing, but they weigh down the hair and you have to be real careful with how much you apply. This is super light. My gripe with it though is that the opening, the little hole when you dispense is very small. So you get these tiny tiny little droplets. So you're like, shake, shake, shake, shake, shake. Kind of splatters around. I don't like that. I think there are other larger bottles of this that maybe have somewhat of a different dispenser. I put it on mostly at night, I put it like up here on my scalp and all throughout the length of my hair."
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"It says Alpha Keratin Healing Oil. [...] Kind of a powdery scent. [...] It feels more like a regular oil. [...] Actually smells really good. [...] I like that quite a bit actually. [...] If I put just [...] a micro drop of that and rub it in between my palms and then press it into damp hair and then comb it through, it kind of glues those down. [...] By sort of gluing them down with a silicone based oil that's sort of hydrating them, creating a little lightweight coating on them and sealing them down, the hairs can grow out without breaking. It smells amazing."
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"This healing oil I tried out last night for the first time from Virtue. I really like the scent. My hair today was not greasy. I felt like I was pretty heavy-handed in my application of it last night, and I did not wake up with greasy hair."
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"I've been using this Virtue Alpha Keratin Healing Oil for 1 week now on my hair and I actually really like it. It's expensive though. It is a hair oil with silicones in it, which I like because they help to reduce frizz, improve manageability, and shine. It smells good. In contrast to the Paul Mitchell one I was previously using, this is significantly lighter. So it does not weigh down the hair. You had to really be precise with not applying too much of that and really combing it through. This does not weigh down the hair at all. And sometimes in the morning, I've been putting it on my hair dry, too. And it's been great. Not greasy at all."
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"I have used this along with that Virtue Alpha Keratin Healing Oil. No problem."
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"I'm currently using that Virtue Alpha Keratin Healing Oil and I have been loving it. I highly recommend that."
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"This is that Virtue Alpha Keratin Healing Oil that I was sent from Amazon. This I will be buying again. It has really made a difference in the manageability and the little frizzies on my hair."
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"This is the Virtue Alpha Keratin Healing Oil. So, this is a silicone oil, which has worked out really well for me as someone with fine hair. I love a good silicone hair oil, but they can weigh down the hair and make it look greasy, especially if you have fine hair. That one has worked out really well. It's not heavy. It doesn't weigh down the hair, but it imparts a nice gloss, shine, ease, and manageability, and ultimately helps to cut down on breakage of those little fine baby hairs. So, I have really enjoyed that. It is a pricier product, but it's amazing."
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"I find that Virtue Alpha Keratin Healing Oil is amazing because it doesn't weigh down my hair at all. It's really good, really light. Like, when you're putting it on, you're like, am I really even putting anything on? Over time, you do notice an improvement in manageability with using it."
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"I have continued to use the Virtue Alpha Keratin Healing Oil which I swear by. That thing is a product that as far as I'm concerned it's going to be a staple from here on out. I've gone through multiple bottles. What I do is I put it on my hair after I get out of the shower. I towel dry the hair in the microfiber towel so the majority of the water is out. And then I just put some actually up here where you get all those little flyaways. I put it from here to about the level of my ear."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Vitamin E

Vitamin E is an antioxidant, and it is often in a formula to keep the other ingredients stable rather than as the active itself. It pairs well with vitamin C, though on its own the evidence for visible change is limited.

Source: NIH, National Library of Medicine

Frequently asked.

What is Virtue Alpha Keratin Healing Oil?

A silicone-based hair oil designed to smooth, shine, and reduce frizz without weighing down hair.

Is Virtue Alpha Keratin Healing Oil worth it?

Yes. All 3 gurus who reviewed it give it their stamp of approval, for a Guru Score of 85%.

What is Virtue Alpha Keratin Healing Oil's Guru Score?

Virtue Alpha Keratin Healing Oil holds a Guru Score of 85%. That is our read on how warmly the experts talk about it, based on the verdicts of 3 expert reviewers we have collected.

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