Virtue

Virtue Alpha Keratin Healing Oil.

Name: Virtue Alpha Keratin Healing Oil
Brand: Virtue

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Serums

About this product

A silicone-based hair oil designed to smooth, shine, and reduce frizz without weighing down hair.

Full ingredients

Cyclopentasiloxane, Dimethiconol, Parfum (Fragrance), Alpha Keratin, Sclerocarya Birrea Seed Oil, Citrullus Lanatus (Watermelon) Seed Oil, Cocos Nucifera (Coconut) Oil, Gardenia Taitensis Flower Extract, Tocopherol, Polyglyceryl-4 Isostearate, Hexyl Laurate, Cetyl PEG/PPG-10/1 Dimethicone, Silicone Quaternium-3, Trideceth-12, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Benzyl Benzoate, Coumarin, Limonene, Geraniol, Hexyl Cinnamal, Linalool, Benzyl Salicylate

Guru Score

Not verified

Score withheld

Not independently verified

2 of the 3 takes here are sponsored by the brand. That leaves a single independent take, which is not enough to verify a score, so we are holding it back rather than publishing a number built on paid reviews. The takes are below, each labeled.

What the gurus are saying

This oil earns consistent praise for feeling incredibly lightweight on fine hair without the greasy look that plagues most hair oils. Dermatologists return to it repeatedly for its ability to add shine and manageability while staying so light you barely feel it on your strands. The main drawback is the narrow bottle opening, which makes dispensing messy and slow. Best applied to damp hair after showering or massaged through dry ends to avoid buildup.

Synthesized from 3 expert reviews · most recent take August 2026

What they liked

Lightweight on fine hair without greasiness
Lasts months with minimal product per use
Difficult to dispense from small bottle opening

What they flagged

Pricey for a hair oil

Type

SerumsOil

Key actives

Vitamin E

Formula notes

Contains fragranceNo drying alcohol

Where to buy

Sephora → Ulta → Amazon → Google →

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What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

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AliceintheRabbitHole

59k subs

✓Yay

"I used to love the Virtue Hair Oil, it's really more of a serum you shake up. Since I stopped bleaching my hair I don't have the same level of damage to fight, so I'm just letting this sit now, but I have completely finished these products in the past and I like their shampoo and conditioner too for the same reasons."

All 3 takes from AliceintheRabbitHole

Ulta 10x Points Walkthrough (Don't Miss It!!!)

"Virtue is included, I love that oil right there."

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"I really liked this, I was using it for a couple of months and decided I didn't want to run out of it, so I restocked it. [...] I bought my second one in January of 2023 and it's now March of 2024 [...] and I'm still trying to finish my first bottle. [...] It's lasting me absolutely forever, [...] I use a tiny amount of this before I blow dry my hair. It's a great healing oil, one of my favorite products, one of the few products I use every wash day."

ULTA 21 DAYS OF BEAUTY: Recs & What NOT To Buy!

Dr Dray

2.69M subs

✓Yay

"I got to say the Virtue Healing Oil. I mean, I have not bought the Orbe Gold Lust Oil in a while. And then since discovering the Virtue Healing Oil, I actually completely forgot about the Orbe one because what I like so much about the Virtue Healing Oil is, you know, I have pretty fine textured hair, like my individual strands are pretty fine and so a lot of hair products weigh it down and I almost never put things like that up here on the crown."

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All 12 takes from Dr Dray

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"It's kind of easy for it to splatter all over the place as you're trying to do that. [...] But I am now on my third bottle of this stuff. I love it. The way I use it is after I get out of the shower, I towel dry my hair with a microfiber towel, and then I just put it all the way from the crown down to the ends of my hair and then I comb it through with a wide tooth comb, and the next morning it's great. Alternatively, you can put it on dry hair too."

Dermatologist Answers Your Skincare Questions: Retinol, Polynucleotides and MORE

"This is a new holy grail for me. I just finished the first bottle of this [...] and I bought the second one myself. What this is is a silicone-based hair oil and if you have fine hair, this is wonderful because a lot of silicone-based hair oils are amazing, but they weigh down the hair and you have to be real careful with how much you apply. [...] This is super light. My gripe with it though is that the opening, the little hole when you dispense is very small."

Drunk Elephant Dupes at Dollar Tree?! Dermatologist Investigates…

"It feels more like a regular oil. [...] Actually smells really good. [...] I like that quite a bit actually. [...] If I put just [...] a micro drop of that and rub it in between my palms and then press it into damp hair and then comb it through, it kind of glues those down. [...] By sort of gluing them down with a silicone based oil that's sort of hydrating them, creating a little lightweight coating on them and sealing them down, the hairs can grow out without breaking. It smells amazing."

Skincare Roulette at the Drugstore—Derm Reviews Live!

"This healing oil I tried out last night for the first time from Virtue. I really like the scent. My hair today was not greasy. [...] I felt like I was pretty heavy-handed in my application of it last night, and I did not wake up with greasy hair."

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"I've been using this Virtue Alpha Keratin Healing Oil for 1 week now on my hair and I actually really like it. It's expensive though. [...] It is a hair oil with silicones in it, which I like because they help to reduce frizz, improve manageability, and shine. [...] It smells good. [...] In contrast to the Paul Mitchell one I was previously using, this is significantly lighter. So it does not weigh down the hair."

Dermatologist Reviews Garnier Fructis Diamond Sleek: Is It Worth It?

"I have used this along with that Virtue Alpha Keratin Healing Oil. No problem."

Can Minoxidil Cause Grey Hair? Dermatologist Q&A

"I'm currently using that Virtue Alpha Keratin Healing Oil and I have been loving it. I highly recommend that."

Dermatologist Shops Walmart Skincare… What’s Actually Worth It?

"This is that Virtue Alpha Keratin Healing Oil that I was sent from Amazon. This I will be buying again. [...] It has really made a difference in the manageability and the little frizzies on my hair."

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"So, this is a silicone oil, which has worked out really well for me as someone with fine hair. I love a good silicone hair oil, but they can weigh down the hair and make it look greasy, especially if you have fine hair. That one has worked out really well. It's not heavy. It doesn't weigh down the hair, but it imparts a nice gloss, shine, ease, and manageability, and ultimately helps to cut down on breakage of those little fine baby hairs. So, I have really enjoyed that."

Dermatologist Answers Skincare Questions | Sun Spots, Tretinoin, KP & More

"I find that Virtue Alpha Keratin Healing Oil is amazing because it doesn't weigh down my hair at all. It's really good, really light. Like, when you're putting it on, you're like, am I really even putting anything on? Over time, you do notice an improvement in manageability with using it."

Layering Sunscreen, Hypochlorous Spray, & Vitamin C: Dermatologist Explains

"I have continued to use the Virtue Alpha Keratin Healing Oil which I swear by. That thing is a product that as far as I'm concerned it's going to be a staple from here on out. I've gone through multiple bottles. What I do is I put it on my hair after I get out of the shower. I towel dry the hair in the microfiber towel so the majority of the water is out. And then I just put some actually up here where you get all those little flyaways. I put it from here to about the level of my ear."