Vieve Modern Mascara: a Guru Score of 81% from 2 experts

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

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Caroline Hirons

251k subs

✓Yay

"I did love the Vieve one with the really unusual twisty wand."

All 2 takes from Caroline Hirons

Talking Makeup and Business with Jamie Genevieve, Founder of Vieve

"The mascara was one of the products that took a lot longer to get there. I started testing formulas for that before we'd even launched and I've never learned so much about a product as well and how it works and how the brush and the formula exit. The mascara after a lot of work we got there."

Chats with C: Kim O'Sullivan - Founder of BrowAid | Caroline Hirons

"I did love the Vieve one with the really unusual twisty wand."

Jamie Genevieve

975k subs

✓Yay

"Modern Mascara is my perfect"

SponsoredFounder's own brand

All 4 takes from Jamie Genevieve

A LOT HAS CHANGED (and so it should 🪐) | JAMIE GENEVIEVE

"I love our mascara. That is how easy mascara should be to get off. Warm water. Break it down."

LET'S DO THE WORKS (skincare, easy fake tan & makeup) | JAMIE GENEVIEVE

"Modern Mascara is my perfect"

5 STEPS TO FLAWLESS BRIDAL MAKEUP | JAMIE GENEVIEVE

"Modern Mascara is an amazing mascara for every day but if you're a crier and I am all the time, part of the charm of Modern Mascara is it comes off with warm water and your salty lovely tears are essentially warm water so it will run. If you're not a crier and you love that mascara by all means go for it. It does not smudge, it does not move, it will not transfer. But if you cry it will smudge."

7 HIGH MAINTENANCE THINGS I DO TO BE LOW MAINTENANCE | JAMIE GENEVIEVE

"This mascara is phenomenal. It's infused with castor seed oil which is so lovely for nourishing lashes when you're wearing it, so especially if you're wearing mascara every day, why not have your formula be something that's going to care for your lashes. This mascara does not smudge but at the end of the day it comes off with warm water, so you can wear it all day with confidence. When you're taking it off at night it just melts away, which means no trauma to your lashes by scrubbing it off. All of these things just really help with your lash health."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Frequently asked.

What is Vieve Modern Mascara?

An everyday lengthening and defining mascara from Vieve, formulated with castor seed oil to condition lashes and create a natural, buildable look.

Is Vieve Modern Mascara worth it?

Yes. All 2 gurus who reviewed it give it their stamp of approval, for a Guru Score of 81%.

What is Vieve Modern Mascara's Guru Score?

Vieve Modern Mascara holds a Guru Score of 81%. That is our read on how warmly the experts talk about it, based on the verdicts of 2 expert reviewers we have collected.