Lip Therapy.

"There is nothing wrong with Vaseline. I don't think I have any issues with how it's soft, how it's formulated, what it's actually doing. I just don't think it's the be all and end all when it comes to lip care. You have a lot of people out there saying all you need is a slick of Vaseline and your lips will be pout ready and perfect and that will work for a lot of people, but there's actually a lot of other high quality lip balms out there that will do just that and add some meaningful long-term skincare benefit too. For a lot of people yes it genuinely is all you need, it's beautifully affordable, easily accessible, but I think we also need to understand that there are a lot of people out there that might need something a little bit more, you might be able to get a little bit more in terms of long-term hydration. I feel like Vaseline is like the sticking plaster. It will fix the problem in the short term, it might give some short-term relief, but in the long term it's probably not going to correct the issue."