Urban Decay

Urban Decay Naked Palette.

Eye Makeup

About this product

The Urban Decay Naked Palette is an eyeshadow palette of neutral matte and shimmer shades, first launched in 2010, designed for building everyday eye looks from light to deep tones.

Full ingredients

Kaolin, Talc, Mica, Silica, Caprylic/Capric Triglyceride, PTFE, Boron Nitride, Dimethicone, Methicone, Glyceryl Caprylate, Zinc Stearate, Sodium Dehydroacetate

Guru Score

73%

Mixed

4 experts · Moderate agreement

What the gurus are saying

Part makeup staple, part 2010 time capsule: the grungy but approachable browns in this relaunched palette earn plenty of wear. Sweeping the lightest shade, Naked, across the lid and crease adds soft dimension. The catch is that it's classic rather than thrilling, deeper mattes are missing, and a few gurus wonder whether anyone still reaches for it these days.

Synthesized from 4 expert reviews · most recent take February 2026

What they liked

Blends incredibly well
Flattering, grungy brown shades
Versatile for shimmer and matte looks

What they flagged

Limited deeper matte shades

Type

Eye MakeupPowder

Formula notes

Fragrance-freeNo drying alcohol

Where to buy

Sephora → Ulta → Amazon → Google →

Opens a store search. We may earn from these links.

Scan it in the shopFree iPhone app. Scores in the aisle.

What the experts use it for.

The concerns the experts tie this product to, in their own words. Paid and founder takes don't count.

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored

Robert Welsh

1.11M subs

~Yay

"That whole time period, right? It was an era of, let's be real, beauty YouTube, a time when the Urban Decay Naked Palette, for example, was like practically a rite of passage."

All 2 takes from Robert Welsh

Why Some Makeup Brands Are Winning — and Others Are Dying

"That whole time period, right? It was an era of, let's be real, beauty YouTube, a time when the Urban Decay Naked Palette, for example, was like practically a rite of passage."

What Brands Sent Me… and What I’d Actually Buy

"Is it exciting as a palette? No, not really. But I think it's beautiful for those of us who love makeup, who love the industry, who love a classic. If you are in the market for Urban Decay's first ever Naked Palette, I would 100% recommend it. Would I [...] have purchased this initially? No, but that's because I'm going off this buying eyeshadow palette situation because I have so many and I don't need anymore."

James Welsh

1.58M subs

~Nay

"The Naked palettes, right, used to be an icon. I don't know if people use them anymore."

Sincerely Miss Ash

196k subs

~Yay

"I just absolutely love this palette so much. It was honestly the best palette that Urban Decay ever released in my opinion. I always wore shade Sin on the lid and I also brought a little bit of it underneath that brow bone as well and in the inner corners. [...] For the crease I always went in with shade Naked, which is like the lightest brown shade, and I just threw that all in the crease."

Top Pick: urban decay palette

Allie Glines

829k subs

~Yay

"I wanted to use the Urban Decay Naked Palette today because this was around before 2016. [...] This palette was [...] launched in 2010, which is so fun. So, I'm hoping this palette will bring back some memories for some of you."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Frequently asked.

What is Urban Decay Naked Palette?

The Urban Decay Naked Palette is an eyeshadow palette of neutral matte and shimmer shades, first launched in 2010, designed for building everyday eye looks from light to deep tones.

Is Urban Decay Naked Palette worth it?

The gurus mostly approve it, but with enough reservations to keep it in the middle at a Guru Score of 73%.

What is Urban Decay Naked Palette's Guru Score?

Urban Decay Naked Palette holds a Guru Score of 73%. That is our read on how warmly the experts talk about it, based on the verdicts of 4 expert reviewers we have collected. At least one expert has named it a Top Pick in its category.