Urban Decay

Eyeshadow Primer Potion.

Name: Urban Decay Eyeshadow Primer Potion
Brand: Urban Decay
Rating: 72.0 (5 reviews)

Eye Makeup

About this product

A silicone-based eyeshadow primer designed to create a smooth base, prevent creasing, and help eyeshadow and eyeliner stay in place throughout the day.

Eye Makeup

The Guru Index verdict

72%

Approved

✓Approved · 72%

5Reviewers

4Approved

0Mixed

1Skip

#4 in Eye Makeup

What the gurus are saying

Most gurus praise this primer for its staying power, especially for those with oily or hooded lids where makeup tends to slip and crease. It keeps shadow vibrant and locked down for extended wear, even through humidity, and a little goes a long way, so the tube lasts a long time. However, one expert finds silicone primers too slippery and prefers something tackier and drier, so those who like a grippier base may want to test it first or explore other formulas.

Synthesized from 5 expert reviews

Key actives & flags

SPFFragrance-freeAlcohol-free

Full ingredients

Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, Vp/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau), Mica, Ci 77891 (Titanium Dioxide), Ci 774491/77492/774499 (Iron Oxides), Ci 77163 (Bismuth Oxychloride)

Where to buy

Amazon Shop → Google Shopping Shop → iHerb Shop →

Every take, in full

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Approved only Skip only Mixed only Hide sponsored

Robert Welsh

1.10M subs · 71k devotees

✕Skip

"Eyeshadow primer, straight up eyeshadow primer, not that slippery Urban Decay one."

All 2 takes from Robert Welsh

Straight Up Stupid Makeup Hacks....

"Eyeshadow primer, straight up eyeshadow primer, not that slippery Urban Decay one."

THIS is why you hate the way your makeup looks!

"I personally don't like the silicone eye primers. The Urban Decay Priming Potion for example is one of those silicone ones. I like something tacky, I like something a little bit dryer. I prefer the Sigma eye primers."

Kelly Driscoll

90k subs · 5k devotees

✓Approved

"This is the Urban Decay Primer Potion. And this stuff lasts me forever. I know sometimes people are like, 'Oh, there's better ones or there's cheaper ones.' And I'm like, 'I know, but like I never empty my tube.' Um, so it's going to be a while for me. Um, but I do need a little bit of primer on my lids. Eyeshadow primer is a must for me."

All 3 takes from Kelly Driscoll

GRWM Barbie Movie | AD ft KAINE

"I'm applying a little bit of the Urban Decay Eyeshadow Primer Potion because my lids are actually a little bit oily even not in the summer time. I have to tell you my lids for whatever reason just do not want to let makeup stay on them unless I do some primer and unless I'm using the proper product. So I want to make sure that my lids don't get smudgy and oily throughout the day."

GRWM YouTube Creator Collective 2025 | Skincare, Hair, Makeup + Outfit!

Filming Routine | Do Skincare, Hair and Makeup With Me!

"This is the Urban Decay eyeshadow primer. It's definitely a necessity for a filming day, and I do call them filming days because they are marathon days. I do not film usually one video at a time, sometimes I do, but it makes it easier for me to get up the amount of content that I do if I do more than one in a day."

Dr. Aleksandra Brown

105k subs · 4k devotees

✓Approved

"This is the Urban Decay Eyeshadow Primer Potion. I have tried the original, which is what this is, as well as the tinted one. This is hands down amazing. The tinted one was better when I was younger, however on my mature eyelids it tends to be kind of almost like mattifying and drying, and this one however is amazing. It doesn't have any color after you apply it, so whatever shadow you're applying on top of is going to look perfect. This primer keeps your eye shadow vibrant, crease free, and locked in place for up to 24 hours supposedly. Your eye shadow will not crease. It would also help my eyeliner, mascara, and everything else stay in place. Because if you're like me, hooded and you have greasy eyelids, you know that when you put that eyeliner on you blink a few times or you wipe it a little bit it might come off. This keeps every eyeliner in place even in the most humid or oily conditions."

The Style and Beauty Doctor

220k subs · 7k devotees

✓Approved

"I'm using the Urban Decay Primer Potion as a throwback. This is always a good look. This is a classic and I have so much of it that I'm like let me use up what I have now. You just slap that on, just as long as it's covering the lid. You do want it to be a little bit smooth so that the eyeshadow doesn't go on patchy."

Alexandra Anele

1.42M subs · 29k devotees

✓Approved

"I'm going to throw down a little bit of Urban Decay Primer Potion, just the teeniest amount."

All 9 takes from Alexandra Anele

All these beauties have one thing in common. The trick to mastering effortless glam.

"I'm just priming my eyes with my Urban Decay primer potion to prep."

here's the eyeshadow look you wanted to see

"I've already primed my eyes with Urban Decay Primer Potion, which helps with blending and ensures a nice and seamless blend."

Recreating AI Yearbook photos

"I'm going to prime my eyes using Urban Decay Eyeshadow Primer Potion."

Light Feminine vs Dark Feminie makeup

"For both my eyes I'm going to prime using the Urban Decay Eyeshadow Primer Potion."

Are yall ready for a bridal makeup challenge??

"I like using some kind of an eye primer, especially this one has been like the one that I've been using the most just because it has like some grip to it."

Make your eyes POP | Tips for Hooded Eye TOO

"I'm going to Prime my Lids using my Urban Decay eye primer."

Y'all guess what we're doing todayy

"I did prime my eyes already with a little bit of Urban Decay Primer Potion the original primer potion."

Please don't hate me...it's the holidays

"I'm going to Prime my eyes with Urban Decay because I just haven't had time yet to pick up a new eyeshadow primer."

If you have hooded eyes this is for you my friend

"I'm going to throw down a little bit of Urban Decay Primer Potion, just the teeniest amount."