Tower 28 Swipe Serum Concealer: a Guru Score of 73%

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Approved takes Critical takes Mixed takes Hide sponsored

Dr. Jenny Liu

320k subs

~Approved

"This concealer is really lovely."

Kelly Driscoll

90k subs

~Approved

"This concealer from Tower 28 is such a perfect match for me, and it's been a favorite of mine for many years. It has a kind of creamy finish. [...] Some concealers can be chalky and dry, or very thick and almost putty-like, but this has a really nice, fluid, hydrating texture. [...] It just evens everything out and creates a really nice base, [...] a really gorgeous, very wearable, very comfortable skin tint."

All 3 takes from Kelly Driscoll

Glowing Skin FULL AM Routine | Shower, Body, Hair, Skincare and Makeup for Spring

"This concealer from Tower 28 is such a perfect match for me, and it's been a favorite of mine for many years. It has a kind of creamy finish. [...] Some concealers can be chalky and dry, or very thick and almost putty-like, but this has a really nice, fluid, hydrating texture. [...] It just evens everything out and creates a really nice base, [...] a really gorgeous, very wearable, very comfortable skin tint."

GRWM YouTube Creator Collective Chicago Meet Up!

"I just started using this and I really like it so the color is a 1 e or i e um and it's a pretty decent match but it has really good coverage"

Filming Routine | Do Skincare, Hair and Makeup With Me!

"I'm just going to conceal some spots with the tower 28 serum concealer"

Sincerely Miss Ash

195k subs

~Approved

"I really love the Tower 28 concealer."

All 2 takes from Sincerely Miss Ash

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"I really love the Tower 28 concealer."

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"This is a very impressive formulation because it's very thin and lightweight but also very hydrating and when you have this on your skin whether it's underneath your eyes or sections of your face it just looks like your skin"

Mixed Makeup

1.46M subs

~Approved

"That and the Tower 28. So, we're going to get one of these."

Beyond50Skin

32k subs

~Skip

"I like a very light serum texture but this was just a little bit too much coverage for me and it also dries down pretty matte"

Dr. Sam Ellis

875k subs

~Approved

"Today I'm going to go in with the tower 28 concealer under my eyes this one is particularly nice for under the eyes it just sits and looks so creamy and smooth"

All 2 takes from Dr. Sam Ellis

My Favorite Makeup as a Dermatologist | Makeup for Clear Skin | Dr. Sam Ellis

"Today I'm going to go in with the tower 28 concealer under my eyes this one is particularly nice for under the eyes it just sits and looks so creamy and smooth"

Sephora 2023 Holiday Sale! Dermatologist's Shopping Guide for Skincare, Makeup, & Haircare

"First is the tower 28 this is like their serum concealer launch of the year I mean I feel like this is something that everyone has fallen in love with and for good reason it is such a stunning formulation"

AliceintheRabbitHole

59k subs

~Mixed

"I really like Tower 28 and I had a lot of faith in this one, I do like it, but I still felt like it was creasing just a little more than I would prefer. Compared side by side with Kosas, after a few hours the swatch on my hand actually looked more creased than the other one."

Alexandra Anele

1.44M subs

~Approved

"I needed something a little bit lighter so I'm using this concealer from Tower 28 that is a little bit lighter"

All 3 takes from Alexandra Anele

I'm here to show you how to get a flawless base over sunscreen bro

"Next concealer I'm going to be using the tower 28 concealer which I've really been liking the only problem is that like the colors are really weird for me"

You ask for a brow blocking tutorial, you GET a brow blocking tutorial

"I needed something a little bit lighter so I'm using this concealer from Tower 28 that is a little bit lighter"

THE DOWNFALL OF... just kidding it's october

"I have really been liking the formula and it's very very light"

Allie Glines

829k subs

~Approved

"I love the doe foot on this. I feel like it's very precise for all over the face or like you can highlight down the center of the nose with it. Honestly, I forgot how gorgeous this concealer is."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Sunscreen filters

Sun protection is the best evidenced way to slow visible ageing, and the filters are what does the work. Mineral and chemical filters both protect when a product is applied thickly enough and often enough, which is where most people fall short rather than on the choice of filter.

Source: DermNet

Humectants and emollients

Ingredients like these draw water into the surface layers and slow how fast it leaves. The evidence is for comfort, softness and hydration rather than for changing the structure of the skin.

Source: DermNet

Vitamin E

Vitamin E is an antioxidant, and it is often in a formula to keep the other ingredients stable rather than as the active itself. It pairs well with vitamin C, though on its own the evidence for visible change is limited.

Source: NIH, National Library of Medicine

Frequently asked.

What is Tower 28 Swipe Serum Concealer?

An affordable serum-based concealer with a blurring finish and wide shade range, designed for buildable coverage that feels lightweight on skin.

Is Tower 28 Swipe Serum Concealer worth it?

The gurus mostly approve it, but with enough reservations to keep it in the middle at a Guru Score of 73%.

What is Tower 28 Swipe Serum Concealer's Guru Score?

Tower 28 Swipe Serum Concealer holds a Guru Score of 73%. That is our read on how warmly the experts talk about it, based on the verdicts of 9 expert reviewers we have collected.