Tower 28

Tower 28 SOS Lip Softy.

Lip

About this product

A lip balm with natural color and a built-in applicator, designed to hydrate and soften lips while providing subtle tint.

Guru Score

67%

Mixed

4 experts · Moderate agreement

What the gurus are saying

This balm earns consistent praise for staying put without stickiness and delivering a natural color tint alongside hydration. It applies neatly with the built-in applicator and keeps lips from drying out, though some find it doesn't quite match overnight staying power of certain competitors. Those with easy Sephora access and lips that need both moisture and a hint of color have plenty of reason to reach for it.

Synthesized from 4 expert reviews · most recent take October 2026

What they liked

Non-sticky, stays put on lips
Hydrating and moisturizing formula
Natural color with good payoff

What they flagged

Nothing. None of the experts who reviewed it raised a problem.

Type

LipStick & roll-on

Where to buy

Sephora → Amazon → Google →

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Scan it in the shopFree iPhone app. Scores in the aisle.

What the experts use it for.

The concerns the experts tie this product to, in their own words. Paid and founder takes don't count.

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored

AliceintheRabbitHole

59k subs

~Mixed

"I like Tower 28's lip balm. I, as well as everybody else, am just baffled at why they went with this applicator. Have they updated this yet? This feels like the kind of thing that surely based on feedback, surely they've updated it."

Abbey Yung

886k subs

~Nay

"But this very quickly starts burning the crap out of my lips, so much so that my lips start to go numb, and I have no idea why, I don't see anything in the ingredients that should cause that. [...] Unfortunately I can't speak to lasting power or overall results because it burned so badly I had to take it off, [...] even if I did like it I wouldn't be able to fairly rate it because I'm allergic to something in this, I just don't know what."

Alexandra Anele

1.45M subs

~Yay

"It's actually a really good lip balm. [...] It stays put, it's not sticky, it smells nice, and I like the little applicator. For the most part it mostly stays on my lips. When I wear it overnight it's not quite as long lasting as Oric in my opinion, but I do wake up in the morning and my lips are not dry, which is what I'm looking for. If [...] you have more access to Sephora, the Tower 28 lip balm is so good. I'm really loving it."

James Welsh

1.58M subs

~Yay

"I actually love the Tower 28 lip balms, with a really nice natural color payoff that is hydrating as well as moisturizing, so I am ranking them fourth."

All 2 takes from James Welsh

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"I also love Tower 28's lip products. I did get [...] their Lip Softies, which again, absolutely love. Very similar to the Rhode beauty ones, but there's just something juicier about these ones. [...] These are a lot more moisturizing. Like, I kind of want to use this for evening only now, these just feel more hydrating than anything. But yeah, so I know a lot of these lip balms are coming out, and I'm usually the first to be like, urgh, another lip balm, but they're not all the same."

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"I actually love the Tower 28 lip balms, with a really nice natural color payoff that is hydrating as well as moisturizing, so I am ranking them fourth."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Frequently asked.

What is Tower 28 SOS Lip Softy?

A lip balm with natural color and a built-in applicator, designed to hydrate and soften lips while providing subtle tint.

Is Tower 28 SOS Lip Softy worth it?

The gurus mostly approve it, but with enough reservations to keep it in the middle at a Guru Score of 67%.

What is Tower 28 SOS Lip Softy's Guru Score?

Tower 28 SOS Lip Softy holds a Guru Score of 67%. That is our read on how warmly the experts talk about it, based on the verdicts of 4 expert reviewers we have collected.