Tower 28

ShineOn Lip Jelly.

Lip

About this product

Tower 28 ShineOn Lip Jelly is a multi-shade lip gloss that provides shine and color, designed to wear alone or layered over lipstick.

Full ingredients

Polybutene, Hydrogenated Polyisobutene, Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer, Ricinus Communis (Castor) Seed Oil, Silica Dimethyl Silylate, Oryza Sativa (Rice) Bran Extract, Flavor (Aroma), Caprylyl Glycol, Helianthus Annuus (Sunflower) Extract, Ethylhexylglycerin, Butylene/Ethylene/Styrene Copolymer, Persea Gratissima (Avocado) Oil, Rosa Canina Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Red 7 Lake (Ci 15850), Yellow 5 Lake (Ci 19140), Manganese Violet (Ci 77742), Red 30 Lake (Ci 73360)

Guru Score

78%

Yay

5 experts · Moderate agreement

5Gurus

5Yay

0Mixed

0Nay

#11 in LipSee the ranking →

What they liked

Balanced texture, not sticky or heavy
Sheer shimmer finish
Works layered over lipstick

What they flagged

Minimal hydration, very thin formula

What the gurus are saying

Shine with balanced texture, neither too sticky nor too light, earns consistent praise, and reviewers say it layers beautifully over existing lipsticks for added color. Most love the polish and warm, shimmery shades like Pistachio and Oat. One tested version came across as too thin and not hydrating, though. Some also note the scent as something to consider.

Synthesized from 5 expert reviews · most recent take August 2026

Type

LipBalm & ointment

Key actives

Vitamin E

Formula notes

Contains fragranceNo drying alcohol

Where to buy

Amazon → Google →

Opens a search for this product. We do not sell anything ourselves.

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored

CYoung

94k subs

✓Yay

"This Tower 28 one in the color Pistachio, I bought last year and it's my friend's holy grail, she bought it for me. It's great, it's great, but because of the scent I like a couple of the other ones better. So this one is still an A, not quite up to S, but it's a very pretty toned down pink color on my base."

All 2 takes from CYoung

Sephora #1 vs Olive Young #1 | Which One’s Worth Your Money?

"This is a great balance in the middle, not too light and not too sticky or heavy like some others. I find it similar to a more affordable option but I just like this one better, so this is my pick."

A Korean Makeup Artist Ranks Viral Sephora Beauty

Beyond50Skin

32k subs

✓Yay

"The lip jelly by Tower 28 in the color oat. This is going to be a very neutral color. I think it could actually go over a lot of my lipsticks just for a touch of color."

All 2 takes from Beyond50Skin

Real Life Skincare: Messy Morning, Takeout Night & a Relaxing PM Glow Routine

"The lip jelly by Tower 28 in the color oat. This is going to be a very neutral color. I think it could actually go over a lot of my lipsticks just for a touch of color."

Empties, Fails and Favorites In Every Beauty Category (Beauty Over 50)

"The Tower 28 is a clear lip gloss, it's so thin and not hydrating. It is just, it's basically nothing on the lips. Doesn't hydrate, not a repurchase at all. I did use it up, I had it floating around in my purse, so I used it up, but definitely won't be a repurchase for me. I like a lip gloss that looks pretty and is also hydrating."

Alexandra Anele

1.44M subs

✓Yay

"I love this Tower 28 lip gloss as well. I just love those like warm kind of shimmery glosses so I'm just patting that to make sure that everything is hydrated."

Dr. Shereene Idriss

1.72M subs

✓Yay

"They also have their Non-Stick Lip Jelly for 16 dollars. This is in coconut and it is chic and it feels really nice. They might have just converted me into wearing lip glosses."

All 2 takes from Dr. Shereene Idriss

Skincare & Makeup Prep for Glowing Photo-Ready Skin ft. MUA Isabel Rosado! | Dr. Shereene Idriss

"We're going to use a tower 28 gloss just to give a little bit of shine, this is in the shade chill, and when I do gloss I like to put focus on the center mainly"

Sephora Sale Top Picks 2023 | Dr. Shereene Idriss

"They also have their Non-Stick Lip Jelly for 16 dollars. This is in coconut and it is chic and it feels really nice. They might have just converted me into wearing lip glosses."

Mixed Makeup

1.46M subs

✓Yay

"I've been really into this color, it's oat. I actually take that Bobbi Brown lip liner and then I put that all over my lips and then put this on top of it and it just looks like I've got nice really pretty pink lips. It's very natural looking."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Vitamin E

Vitamin E is an antioxidant, and it is often in a formula to keep the other ingredients stable rather than as the active itself. It pairs well with vitamin C, though on its own the evidence for visible change is limited.

Source: NIH, National Library of Medicine

Frequently asked.

What is Tower 28 ShineOn Lip Jelly?

Tower 28 ShineOn Lip Jelly is a multi-shade lip gloss that provides shine and color, designed to wear alone or layered over lipstick.

Is Tower 28 ShineOn Lip Jelly worth it?

Yes. All 5 gurus who reviewed it give it their stamp of approval, for a Guru Score of 78%.

What is Tower 28 ShineOn Lip Jelly's Guru Score?

Tower 28 ShineOn Lip Jelly holds a Guru Score of 78%. That is our read on how warmly the experts talk about it, based on the verdicts of 5 expert reviewers we have collected.