Serum Concealer.

"I really love the Tower 28 concealer. This provides a medium coverage but you can build it up to a full coverage if you need to. It's lightweight. It has a lot of great skin care ingredients like hyaluronic acid, Centella Asiatica, and I love how hydrating this is. So, this is one of my go-to concealers for underneath my eyes because of the amount of hydration that it provides my skin. It doesn't make my under eyes look dry and crepey, and it's very longwearing. I just really love the natural skin-like finish that this provides the skin. And this will cover up redness pretty well, blemishes. It covers up a lot of imperfections quite nicely. And like I said, it's longwearing and I really love how lightweight this is. It has never broken me out, it doesn't clog my pores, and it just feels so nice on the skin."

"This is a very impressive formulation because it's very thin and lightweight but also very hydrating and when you have this on your skin whether it's underneath your eyes or sections of your face it just looks like your skin it's very natural looking and I'm a big fan of a formulation like that I want my skin to look as natural as possible. I use the lighter one for my under eyes and I use the darker one to conceal any blemishes or discoloration that perhaps my foundation didn't cover if I'm having a no makeup day but I still want to conceal certain sections. I do put a little bit of translucent powder underneath my eyes when I'm using the lighter shade just to give more of that longevity I do tend to crease a little bit underneath my eyes but if I'm concealing parts of my face I don't put translucent powder on those areas as I feel like I don't need to because that longevity is there and again it just looks like your skin so this is a very natural youthful concealer in my opinion."

"I have been loving serum concealers. I feel like a ton of brands are doing this now and they just tend to be a little bit more liquidy, they're less detectable on the skin. The Tower 28 concealer is particularly nice for under the eyes. It just sits and looks so creamy and smooth. I won't say it never creases, there is not a concealer in the world that doesn't crease under the eyes, but this one looks really good all day. It keeps the area hydrated. This has hyaluronic acid in it, it also has caffeine so going to help with the eye bags, and it has centella asiatica which is soothing on the skin."

"The Tower 28 Serum Concealer is such a stunning formulation, it's so creamy and blends so effortlessly on the skin. I would say it leans a little bit warm, but I just love this. I think it's great for spot concealing if you have an exact shade match or kind of using all over as like a light foundation."

"This is the Serum Concealer from Tower 28 and I just started using this and I really like it. The color is a 1E or IE and it's a pretty decent match but it has really good coverage. They actually talk about how it's good for your under eye area because it has really good concealing properties for dark circles. It has really good coverage, and I'm using it to conceal my dark spots that are still peeking through a little bit."

"I'm just going to conceal some spots with the Tower 28 Serum Concealer and then before blending that in I'm using YSL Touche Éclat. The extra concealer just really perfects my base."

"Next concealer I'm going to be using the Tower 28 concealer, which I've really been liking. The only problem is that the colors are really weird for me, so I'm going to use BH and CC. I'm just gonna be mixing them."

"I'm using this concealer from Tower 28 that is a little bit lighter and I'm going over top of that and then I'm starting to blend that more into the rest of my skin. You can definitely go back in to build up."

"I'm using this Tower 28 concealer because I have really been liking the formula and it's very very light."

"I've been loving the Tower 28 concealer. Ever since I did the placement event of concealer that Haley Bieber did in her strawberry girl makeup routine, I have been copying it because it just proved to me that you really don't need that much concealer to have a really flawless base. This has really switched things up for me because it ultimately gives me the same effect. I still feel like I've got the coverage that I want and it looks flawless like I want it to in the T-zone. It's a win-win: less product but more impact."

"I've just been loving this specific concealer for this look and this is honestly what changed my life this concealer placement. At first it feels like it's not going to be enough but then it is. It just really does something. You can see how you can just shape out the cheeks a little bit but then it like still looks like skin. I'm so into it. I feel like a lot of people have been doing their makeup like this but I was not a believer. I thought there's no way that's gonna work but it sure does."

"I'm going to be using the new Tower 28 concealer. It's actually nice how the concealer creates a bit of structure around the bronzer. I was very skeptical with just the bronzer situation but this actually looks so nice. I'm somebody who really loves coverage, you know, but it still gave me coverage with the concealer pretty okay."

"What you guys got me into all over again is the Tower 28 concealer. I sat this on my desk after filming the top 10 concealers according to you, and after reading some of your reviews on this because this was in the lineup, I was like I need to revisit that. And I have and it's so good. For a no makeup makeup day, I'm really not worried about blemishes or acne scars. I mostly just want my under eyes to look more fresh. A good trick for concealer for a no makeup makeup day is not only to apply a little bit less but also to apply it lower and then blend it with your brush up toward the lash line, but don't apply it on the lash line or too high. Otherwise it can kind of get caked up and you'll be able to see that you're wearing concealer."

"Tower 28 launched their concealer this year and I love it. This one has really nice coverage, I feel like when it's blended out it looks virtually like airbrush on the skin, so I specifically love to use it under the eyes and in the T-zone, it just smooths out the pores. I use the shade B and it's so good, this one is worth the hype as well."