What is Tower 28 MakeWaves Mascara?

A volumizing mascara with a felt-tip pen applicator, available in black (Jet) and brown (Drift) shades, designed to lengthen and define lashes without flaking or smudging.

Is Tower 28 MakeWaves Mascara worth it?

Mostly yes. 6 of the 7 gurus who reviewed it give it their stamp of approval, for a Guru Score of 88%.

What is Tower 28 MakeWaves Mascara's Guru Score?

Tower 28 MakeWaves Mascara holds a Guru Score of 88%. That is our read on how warmly the experts talk about it, based on the verdicts of 7 independent expert reviewers we have collected. It is also Guru Certified, our mark for products that hold broad approval across many expert reviewers.

Tower 28 MakeWaves Mascara: a Guru Score of 88% from 7 experts

Every take, in full

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Approved takes Critical takes Mixed takes Hide sponsored

Dr. Shereene Idriss

1.71M subs

✓Approved

"My tried-and-true Tower 28 MakeWaves Mascara is a great product. I usually wear it in black, but I did learn a trick recently that if you get it in brown, you can use it on your eyebrows as well, although I have not yet done that."

All 4 takes from Dr. Shereene Idriss

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"You guys always ask me what mascara I'm using. I've been using for like the past year Make Waves by Tower 28, they're Dark One in jet, I think it's their black one. They came out this year with a brown version called Drift. Very honestly, I don't like the Drift because it doesn't feel like I get all my eyelashes, and the point of the mascara is like to get your eyelashes. The black just hits different. But I do wear brown eyeliner but black mascara. I love the Make Waves mascara."

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"Tower 28 MakeWaves Mascara, it's a volumizing mascara for 20 bucks, is great. It is a felt tip pen and it's just beautiful in how it gets applied."

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"I always go in with a black mascara on top, and I always use Tower 28's MakeWaves Mascara for that."

Mixed Makeup

1.47M subs

✓Approved

"This is from Tower 28, by the way. It's so cute. And just going to do a couple pumps here."

Top Pick: daytime mascara

All 3 takes from Mixed Makeup

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"Tower 28 MakeWaves lengthening mascara is a wonderful daytime mascara. It lengthens my lashes, it doesn't necessarily make them look really full but it lengthens them, it makes them stand out, it doesn't get everywhere, and because it's water resistant and not waterproof it's not hard to get off so it's not damaging your lashes. It holds my curl. The one note if I have to give it a little critique is that when it gets to the end and it's a little bit drier it does get a little clumpy, but for me it's amazing. Living in Miami with the humidity and all that, it does really well in that."

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"This is from Tower 28, by the way. It's so cute. And just going to do a couple pumps here."

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"My favorite mascara from Tower 28, the MakeWaves Mascara in the shade jet. They also have a brown shade as well. I go through tubes and tubes and tubes of this. I love it. I've been trying other mascaras, I enjoy them, but then I come right back to this guy. I love it, it's great for me. I've heard mixed reviews from people, people either love it or hate it. I'm in the I love it camp. It's just so good. In Miami, by the way, in the humidity, it holds up. It doesn't smear all over the place. I just find that it's such a good mascara."

Caroline Hirons

251k subs

✓Approved

"Tower 28 MakeWaves Mascara, totally grail. I'm wearing it today and it just, straight out of the tube, gives you pow. It's amazing, it's good out of the tube, and I hate when something has to be pumped. It's not a tubing one, which matters to me because I can't do tubing mascaras, they don't do anything."

Top Pick: mascara

All 3 takes from Caroline Hirons

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"Tower 28 MakeWaves Mascara, holy grail. It doesn't give fibers. I'm wearing it today, and straight out of the tube it just gives you pow. It's not a tubing mascara, and I hate tubing, they don't do anything. It's amazing and it's good out of the tube. I also hate when something has to be pumped, and this doesn't require that."

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"My current go-tos are Tower 28 MakeWaves and I'm obsessed with it."

Dr. Sam Ellis

863k subs

✓Approved

"I'm going in with the Tower 28 MakeWaves Mascara in the shade Drift, which is their brown shade. This is a waterproof mascara, but the thing I like about waterproof mascara is that it curls your lashes a lot better than non-waterproof and it doesn't flake at all over the course of the day. Look how that just lengthens my lashes and thickens them up so easily, and being a blonde, I just tend to like how a brown mascara looks on my face. This is such a good mascara."

Alexandra Anele

1.43M subs

✓Mixed

"I prefer the wand for this mascara and it does create a really beautiful natural look, like it's very combed out, it's very soft, it's very feathery. For an everyday, simple natural kind of makeup look, I think this is really nice because it does define the eye without being too much. When I wore this the first time and I removed it, it comes off basically with water, like it's so gentle on your eyes. You really don't have to rub hard or anything, which is really nice."

All 2 takes from Alexandra Anele

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"Tower 28 is a little bit more like natural everyday but it's so gentle on the lashes and creates like a really beautiful finish on the lashes without being waterproof, so it's going to be gentle when you're removing it. It's fantastic. I've been recommending it to people who ask."

Beyond50Skin

31k subs

✓Approved

"I found this and have stuck with it ever since and of course you guys know my new find is the Tower 28 mascara. I love them both but this is my holy grail that I can't live without."

Top Pick: mascara

All 10 takes from Beyond50Skin

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"Tower 28 came out with their mascara which was in my best of 2022 finds."

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"I found this and have stuck with it ever since and of course you guys know my new find is the Tower 28 mascara. I love them both but this is my holy grail that I can't live without."

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"The mascara that I use today was Tower 28. I used it one last time before I toss it out."

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"Tower 28, now this is a bit of a disappointment. My latest tube I can maybe get a few more uses out of this but it dried out so quickly. I'm a little disappointed in this because compared to the Benefits lash primer that I use which lasts forever, this maybe lasted a month, which is not very long for a mascara to dry out. And you can see on the brush it's kind of getting clumpy. This was one of my 2023 favorite mascaras but I'm debating whether I'm going to repurchase it again. There's so many mascaras out there to try so this has kind of gone off my faves and onto my probably not purchase list."

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"Tower 28 came out with their mascara which was in my best of 2022 finds."

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"I wore the Tower 28 mascara. I've talked a little bit about this recently that it's getting a little bit drier each tube that I buy for some reason. I'm also getting more fallout than I used to. So the longevity of these isn't what they used to be. I'm going to have to find a new favorite mascara."

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"This is getting a little bit dried out I probably need to replace this it's getting a little bit clumpier than I would typically want. It doesn't usually apply this thickly, it usually goes on much better, but I think it's time to replace this."

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"Another lash product that I've been using is my mascara from Tower 28, and it's completely done dried up. This was one of my favorite mascaras from 2022 and I think it's going to be in my 2023 best of as well."

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"The Tower 28 mascara, I've decided I'm going to be retiring because it's just super clumpy, and I've heard that you guys are saying the same thing, some of the tubes you're picking up are super clumpy."

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"Favorite mascara once again for 2023 is Tower 28, I just haven't found one that I like any better. The bristle head is really unique, it has three distinct bristles, it really separates each lash, lengthens, curls, glides on really easily, and it's easily buildable."

Allie Glines

830k subs

✓Approved

"The Tower 28 MakeWaves Mascara has been a staple for me. This is actually the one that I'm wearing today. This one gives you a little bit more volume. I love both the black and also the brown shade in this. I use them both like crazy. This one I really love how voluminous it can make your lashes. It's so pretty and I'm still loving it all these years later."