Tower 28

Tower 28 Daily Balancing Gel Cleanser.

Cleansers

About this product

A gel cleanser formulated with zinc, magnesium, copper, panthenol and aloe, designed to cleanse gently while controlling excess oil.

Full ingredients

Water/Aqua/Eau, Decyl Glucoside, Aloe Barbadensis Leaf Juice, Niacinamide, Caprylyl/Capryl Glucoside, Phenoxyethanol, Glycerin, Caprylyl Glycol, Citric Acid, Chlorphenesin, Magnesium Aspartate, Zinc Gluconate, Algin, Achillea Millefolium (Yarrow) Extract, Avena Sativa (Oat) Kernel Extract, Cardiospermum Halicacabum (Ballon Vine) Flower/Leaf/Vine Extract, Sapindus Mukorossi (Soapberry) Peel Extract, Panthenol, Copper Gluconate

Guru Score

82%

Yay

Early verdict · Few reviews so far

What they liked

Removes excess oil effectively
Gentle enough for sensitive skin
Lathers without stripping

What they flagged

Nothing. None of the experts who reviewed it raised a problem.

What the gurus are saying

This cleanser pairs aloe-like gentleness with real cleansing bubbles, an uncommon combination that controls excess oil without stripping. Gurus valued the ingredient list (zinc, magnesium, copper, panthenol, aloe) and the $20 price point as solid for the performance. For people with oily skin, using it morning and evening keeps excess oil in check without drying.

Synthesized from 2 expert reviews · most recent take March 2026

Best for

Oily skin

Type

CleansersGel

Key actives

Niacinamide

Formula notes

Fragrance-freeNo drying alcohol

Where to buy

Sephora → Amazon → Google →

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What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored

AliceintheRabbitHole

59k subs

✓Yay

"The Tower 28 is more of a gel cleanser, and it's under twenty two dollars. The truth about it is that it's very, very basic, but I think that's all you need in a cleanser, there's no need to overthink it. I like Tower 28, I recommended their gel cleanser."

All 2 takes from AliceintheRabbitHole

SEPHORA Sale Recs (that are not in the Epstein files)

Worth the Splurge?! Tower 28 gets it, Tatcha wants too much $$, & More!

"This is a really nice cleanser, and as someone who likes a very gentle cleanser, I can tell you this is very gentle. I'm really impressed with how they made it feel like you're cleansing with aloe, and yet it does bubble up just [...] enough to give you that sensation a lot of people need. [...] They're [...] boasting that it has some zinc, some magnesium, some copper, panthenol, aloe."

Mad About Skin

731k subs

✓Yay

"It takes away that excess oil that as someone who's super oily, I definitely produce all day long. And you can use this on a morning, you can use it on an evening. It's one of those products that just genuinely works no matter what you need from your cleanser. It's not stripping. It's not drying. And I just love the look. I think it's super fun. This would be a great option if there's a teen in your life looking to get into skin care for the first time."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Niacinamide

Niacinamide has evidence behind it for redness, uneven tone and supporting the skin barrier, and it is usually well tolerated even by skin that reacts to most things.

Source: DermNet

Humectants and emollients

Ingredients like these draw water into the surface layers and slow how fast it leaves. The evidence is for comfort, softness and hydration rather than for changing the structure of the skin.

Source: DermNet

Frequently asked.

What is Tower 28 Daily Balancing Gel Cleanser?

A gel cleanser formulated with zinc, magnesium, copper, panthenol and aloe, designed to cleanse gently while controlling excess oil.

Is Tower 28 Daily Balancing Gel Cleanser worth it?

Yes. All 2 gurus who reviewed it give it their stamp of approval, for a Guru Score of 82%.

What is Tower 28 Daily Balancing Gel Cleanser's Guru Score?

Tower 28 Daily Balancing Gel Cleanser holds a Guru Score of 82%. That is our read on how warmly the experts talk about it, based on the verdicts of 2 expert reviewers we have collected.