Too Faced

Born This Way Concealer.

Concealer

About this product

A creamy, hydrating liquid concealer designed to provide buildable coverage with a radiant finish for under-eye and face touch-ups.

Type

ConcealerLiquid

Key actives

Hyaluronic acidVitamin E

Formula notes

Contains fragranceNo drying alcohol

Full ingredients

Water/Aqua/Eau, Hydrogenated Polyisobutene, Hydrogenated Styrene/Isoprene Copolymer, Hydrogenated Didecene, Trimethylsiloxysilicate, Titanium Dioxide [Nano], Cetyl PEG/PPG-10/1 Dimethicone, Glycerin, Polymethylsilsesquioxane, Hdi/Trimethylol Hexyllactone Crosspolymer, Lactobacillus/Salix Alba Bark Ferment Filtrate, Phenoxyethanol, Alumina, Cocos Nucifera (Coconut) Fruit Juice/Cocos Nucifera Fruit Juice, Cocos Nucifera (Coconut) Water/Cocos Nucifera Water, Dimethicone, Disteardimonium Hectorite, Lauric Acid, Lauryl Alcohol Diphosphonic Acid, Lauryl PEG-8 Dimethicone, Magnesium Aluminum Silicate, Methicone, Fragrance/Parfum, Pentylene Glycol, Potassium Sorbate, Rhododendron Ferrugineum Extract, Sodium Benzoate, Sodium Chloride, Sodium Dehydroacetate, Sodium Hyaluronate, Tocopheryl Acetate, Triethoxycaprylylsilane, Trisodium Ethylenediamine Disuccinate, Tropolone, Yogurt Powder, Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Titanium Dioxide (Ci 77891)

Guru Score

80%

Approved

3 experts · Moderate agreement

3Gurus

2Approved

1Mixed

0Skip

What the gurus are saying

This concealer earns praise for its creamy, malleable texture that blends beautifully and works particularly well on mature skin when applied with the right technique and skin prep. Its staying power over powder makes it a standout for bridal work. One thing to keep in mind: the formula can feel dry or settle into lines if you use too much or skip proper hydration underneath, so starting with less and building coverage tends to work better than loading it on at first application.

Synthesized from 3 expert reviews · most recent take October 2025

Where to buy

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How it works Independent by design. Every take comes from a creator we have no relationship with. We do not ask anyone to review, and affiliate links never move a score.

Every take, in full

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Approved takes Critical takes Mixed takes Hide sponsored

The Style and Beauty Doctor

220k subs

✓Approved

"Too Faced has a good concealer. It is the radiant one. What is it called? The Too Faced Born This Way Concealer. I think there's only one formulation and there might be two formulations in the foundation."

Caroline Hirons

251k subs

✓Approved

"Born This Way Concealer from Too Faced because it is so malleable you can shear it out beautifully when you mix in your own like other emollients. It's honestly great on mature skin if you're in the right hands with the right touch, mature skin loves it. It's one of the only products on the market that you can apply over a powdered face and do touch-ups, so for bridal it's truly iconic."

Top Pick: bridal concealer

All 2 takes from Caroline Hirons

Glad We Had This Chat Takes New York - Nykita Joy

S2 Ep23: GLAD WE HAD THIS CHAT TAKES NEW YORK - 'Neo It Girl' Nykita Joy

"The Born This Way Concealer from Too Faced is so malleable, you can shear it out beautifully when you mix it in with your own other emollient products. I think it's great on mature skin, in the right hands with the right touch. Mature skin loves it. It's one of the only products on the market that you can apply over a powdered face and do touch-ups with, so for bridal it's truly iconic."

Mixed Makeup

1.47M subs

✓Mixed

"It feels really nice and creamy and hydrating, which I feel like a lot of people love for their under eye concealer. It seems like a bottle that you'll never finish, which is good and bad. It's really really popular, not just amongst like Ulta shoppers but just people in general. To me it kind of reminds me of like a more hydrating Shape Tape."

All 2 takes from Mixed Makeup

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Rating Sephora's Best Selling Concealers with a Professional Makeup Artist (Honest Makeup Reviews)

"The first time I used it in my late 20s, I thought this is really dry, like this doesn't feel good, this does accentuate my lines. It wasn't until later on, because I would continue buying it, that at some point it clicked for me. It was one of those products where I had to use it several times over the span of a couple of years for it to click for me. I think it's because you have to use the right amount and you have to have the right skin prep, and if you do, it is the best concealer to work with as a non-pro and probably for a pro. It's one of my favorites. It gives a proper amount of coverage, I don't need a lot of it, and it never looks dry and creasy on me."

Common questions

Frequently asked.

What is Too Faced Born This Way Concealer?

A creamy, hydrating liquid concealer designed to provide buildable coverage with a radiant finish for under-eye and face touch-ups.

Is Too Faced Born This Way Concealer worth it?

Mostly yes. 2 of the 3 gurus who reviewed it give it their stamp of approval, for a Guru Score of 80%.

What is Too Faced Born This Way Concealer's Guru Score?

Too Faced Born This Way Concealer holds a Guru Score of 80%. That is our read on how warmly the experts talk about it, based on the verdicts of 3 independent expert reviewers we have collected. At least one expert has named it a Top Pick in its category.