Index / Too Faced / Born This Way Concealer
Too Faced

Born This Way Concealer.

Too Faced Born This Way Concealer
Concealer

About this product

A liquid concealer in a bottle designed to provide coverage for under-eye and facial blemishes with a creamy, blendable texture.

Best for

Acne-prone skin
Concealer

The Guru Index verdict

80%

Approved

✓Approved · 80%
3Reviewers
2Approved
1Mixed
0Skip

What the gurus are saying

The gurus found this concealer genuinely malleable and hydrating, especially praised for working beautifully over powdered skin and holding up for touch-ups during long events like weddings. Mature skin in particular responds well to its texture. That said, it can feel dry or emphasize fine lines on first use if the formula isn't paired with proper skin prep and the right amount, so people with drier or more textured under-eyes may want to ease in slowly and ensure their skin is well-moisturised beforehand.
Synthesized from 3 expert reviews

Key actives & flags

Hyaluronic acidVitamin ESPFAlcohol-free

Full ingredients

Water/​Aqua/​Eau, Hydrogenated Polyisobutene, Hydrogenated Styrene/​Isoprene Copolymer, Hydrogenated Didecene, Trimethylsiloxysilicate, Titanium Dioxide [Nano], Cetyl PEG/​PPG-10/​1 Dimethicone, Glycerin, Polymethylsilsesquioxane, Hdi/​Trimethylol Hexyllactone Crosspolymer, Lactobacillus/​Salix Alba Bark Ferment Filtrate, Phenoxyethanol, Alumina, Cocos Nucifera (Coconut) Fruit Juice/​Cocos Nucifera Fruit Juice, Cocos Nucifera (Coconut) Water/​Cocos Nucifera Water, Dimethicone, Disteardimonium Hectorite, Lauric Acid, Lauryl Alcohol Diphosphonic Acid, Lauryl PEG-8 Dimethicone, Magnesium Aluminum Silicate, Methicone, Fragrance/​Parfum, Pentylene Glycol, Potassium Sorbate, Rhododendron Ferrugineum Extract, Sodium Benzoate, Sodium Chloride, Sodium Dehydroacetate, Sodium Hyaluronate, Tocopheryl Acetate, Triethoxycaprylylsilane, Trisodium Ethylenediamine Disuccinate, Tropolone, Yogurt Powder, Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Titanium Dioxide (Ci 77891)

Where to buy

Every take, in full

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Approved only Skip only Mixed only Hide sponsored
The Style and Beauty Doctor
The Style and Beauty Doctor
220k subs · 7k devotees
✓Approved
"Too Faced has a good concealer. It is the radiant one. What is it called? The Too Faced Born This Way concealer. I think there's only one formulation and there might be two formulations in the foundation."
Caroline Hirons
Caroline Hirons
251k subs · 9k devotees
✓Approved
"Born This Way concealer from Too Faced because it is so malleable you can shear it out beautifully when you mix in your own like other emollients. It's honestly great on mature skin if you're in the right hands with the right touch, mature skin loves it. It's one of the only products on the market that you can apply over a powdered face and do touch-ups, so for bridal it's truly iconic."
Top Pick: bridal concealer
All 2 takes from Caroline Hirons
Glad We Had This Chat Takes New York - Nykita Joy
"Born This Way concealer from Too Faced because it is so malleable you can shear it out beautifully when you mix in your own like other emollients. It's honestly great on mature skin if you're in the right hands with the right touch, mature skin loves it. It's one of the only products on the market that you can apply over a powdered face and do touch-ups, so for bridal it's truly iconic."
S2 Ep23: GLAD WE HAD THIS CHAT TAKES NEW YORK - 'Neo It Girl' Nykita Joy
"The Born This Way concealer from Too Faced is so malleable, you can shear it out beautifully when you mix it in with your own other emollient products. I think it's great on mature skin, in the right hands with the right touch. Mature skin loves it. It's one of the only products on the market that you can apply over a powdered face and do touch-ups with, so for bridal it's truly iconic."
Mixed Makeup
Mixed Makeup
1.47M subs · 10k devotees
~Mixed
"It feels really nice and creamy and hydrating, which I feel like a lot of people love for their under eye concealer. It seems like a bottle that you'll never finish, which is good and bad. It's really really popular, not just amongst like Ulta shoppers but just people in general. To me it kind of reminds me of like a more hydrating Shape Tape."
All 2 takes from Mixed Makeup
Best Concealers at Ulta? Rating Best-Sellers from Maybelline, NARS, Tarte, & More!
"It feels really nice and creamy and hydrating, which I feel like a lot of people love for their under eye concealer. It seems like a bottle that you'll never finish, which is good and bad. It's really really popular, not just amongst like Ulta shoppers but just people in general. To me it kind of reminds me of like a more hydrating Shape Tape."
Rating Sephora's Best Selling Concealers with a Professional Makeup Artist (Honest Makeup Reviews)
"The first time I used it in my late 20s, I thought this is really dry, like this doesn't feel good, this does accentuate my lines. It wasn't until later on, because I would continue buying it, that at some point it clicked for me. It was one of those products where I had to use it several times over the span of a couple of years for it to click for me. I think it's because you have to use the right amount and you have to have the right skin prep, and if you do, it is the best concealer to work with as a non-pro and probably for a pro. It's one of my favorites. It gives a proper amount of coverage, I don't need a lot of it, and it never looks dry and creasy on me."
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