Too Faced Born This Way Concealer: a Guru Score of 74%

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored

~Yay

"Too Faced has a good concealer. It is the radiant one. What is it called? The Too Faced Born This Way Concealer. I think there's only one formulation and there might be two formulations in the foundation."

Robert Welsh

1.11M subs

~Nay

"It's too light. Because you put something too light on top of something too dark, it's going to turn gray. So now we have a grayness around the eye and the grayness around the lip. What I would do in this situation is use the color corrector also, but just get a concealer that is your skin tone or even a tiny bit of foundation. And then that lightening concealer. Tap a tiny bit here and a tiny bit here. Not over the whole face because you're going to get ashy."

A

AliceintheRabbitHole

59k subs

~Yay

"One thing that is really nice about that concealer is that not only is it higher coverage, but you also get a lot of product in that container, so that's another one of those possibly more budget friendly options."

Caroline Hirons

251k subs

~Yay

"Born This Way Concealer from Too Faced because it is so malleable you can shear it out beautifully when you mix in your own like other emollients. It's honestly great on mature skin if you're [...] in the right hands with the right touch, mature skin loves it. It's one of the only products on the market that you can apply over a powdered face and do touch-ups, so for bridal it's truly iconic."

Top Pick: bridal concealer

All 2 takes from Caroline Hirons

Glad We Had This Chat Takes New York - Nykita Joy

"Born This Way Concealer from Too Faced because it is so malleable you can shear it out beautifully when you mix in your own like other emollients. It's honestly great on mature skin if you're [...] in the right hands with the right touch, mature skin loves it. It's one of the only products on the market that you can apply over a powdered face and do touch-ups, so for bridal it's truly iconic."

S2 Ep23: GLAD WE HAD THIS CHAT TAKES NEW YORK - 'Neo It Girl' Nykita Joy

"The Born This Way Concealer from Too Faced is so malleable, you can shear it out beautifully when you mix it in with your own other emollient products. I think it's great on mature skin, [...] in the right hands with the right touch. Mature skin loves it. It's one of the only products on the market that you can apply over a powdered face and do touch-ups with, so for bridal it's truly iconic."

Dimma Umeh

532k subs

~Yay

"I'm using my Too Faced Born This Way Concealer in butterscotch and basically you just want to mimic or recreate what your face looks like when light is hitting it head on. So your forehead, underneath your eyes, your chin, these are areas that are naturally lighter on the face, so you use a concealer that is one shade lighter at this stage to highlight."

Mixed Makeup

1.46M subs

~Mixed

"It feels really nice and creamy and hydrating, which I feel like a lot of people love for their under eye concealer. [...] It seems like a bottle that you'll never finish, which is good and bad. [...] It's really really popular, not just amongst like Ulta shoppers but just people in general. [...] To me it kind of reminds me of like a more hydrating Shape Tape."

All 2 takes from Mixed Makeup

Best Concealers at Ulta? Rating Best-Sellers from Maybelline, NARS, Tarte, & More!

"It feels really nice and creamy and hydrating, which I feel like a lot of people love for their under eye concealer. [...] It seems like a bottle that you'll never finish, which is good and bad. [...] It's really really popular, not just amongst like Ulta shoppers but just people in general. [...] To me it kind of reminds me of like a more hydrating Shape Tape."

Rating Sephora's Best Selling Concealers with a Professional Makeup Artist (Honest Makeup Reviews)

"The first time I used it in my late 20s, I [...] thought this is really dry, like this doesn't feel good, this does accentuate my lines. [...] It wasn't until later on, because I would continue buying it, that [...] at some point it clicked for me. It was one of those products where I had to use it [...] several times over the span of a couple of years for it to click for me. [...] I think it's because [...] you have to use the right amount and you have to have the right skin prep, and if you do, it is the best concealer to work with as a non-pro and probably for a pro. It's one of my favorites. It gives a proper amount of coverage, I don't need a lot of it, and it never looks dry and creasy on me."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Sunscreen filters

Sun protection is the best evidenced way to slow visible ageing, and the filters are what does the work. Mineral and chemical filters both protect when a product is applied thickly enough and often enough, which is where most people fall short rather than on the choice of filter.

Source: DermNet

Humectants and emollients

Ingredients like these draw water into the surface layers and slow how fast it leaves. The evidence is for comfort, softness and hydration rather than for changing the structure of the skin.

Source: DermNet

Vitamin E

Vitamin E is an antioxidant, and it is often in a formula to keep the other ingredients stable rather than as the active itself. It pairs well with vitamin C, though on its own the evidence for visible change is limited.

Source: NIH, National Library of Medicine

Frequently asked.

What is Too Faced Born This Way Concealer?

A creamy, hydrating liquid concealer designed to provide buildable coverage with a radiant finish for under-eye and face touch-ups.

Is Too Faced Born This Way Concealer worth it?

The gurus mostly approve it, but with enough reservations to keep it in the middle at a Guru Score of 74%.

What is Too Faced Born This Way Concealer's Guru Score?

Too Faced Born This Way Concealer holds a Guru Score of 74%. That is our read on how warmly the experts talk about it, based on the verdicts of 6 expert reviewers we have collected. At least one expert has named it a Top Pick in its category.