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The Ordinary

Products.

The Ordinary Products

About this product

An affordable skincare brand offering targeted serums, treatments, and actives at low individual price points, designed to address specific skin concerns with minimal formulations.

The Guru Index verdict

71%

Approved

Approved · 71%
4Reviewers
3Approved
1Mixed
0Skip

What the gurus are saying

Gurus praise The Ordinary for affordable pricing and effective formulations that achieved viral success without heavy marketing. The recurring concern is that buying multiple products to address different concerns can add up to $80-120, making it crucial to choose well-formulated products with actives at effective concentrations. Some reviewers note occasional formulation issues, but most view the brand favorably for honest ingredient-focused approach without overblown claims.
Synthesized from 4 expert reviews
Every take, in full

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Approved only Skip only Mixed only Hide sponsored
Approved
"Basically anything from The Ordinary had huge viral moments without any of the brand's input. The brand did nothing, but they got so much from this. And that's great, especially for smaller indie brands who might not be able to compete with the marketing budgets of well established skincare brands."
All 2 takes from James Welsh
The Skincare Industry Is Changing Forever (Thanks to TikTok)
"Basically anything from The Ordinary had huge viral moments without any of the brand's input. The brand did nothing, but they got so much from this. And that's great, especially for smaller indie brands who might not be able to compete with the marketing budgets of well established skincare brands."
The Truth Behind The Tragic Downfall Of The Ordinary - When Beauty Turns Ugly 💜 James Welsh
"We all know some of us have had some issues with The Ordinary's formulations. But, you know, the founders had really struck gold with this idea."
~Mixed
"The Ordinary's all of their products are more affordable each one individually, $10, $20, $15 bucks, but if you add up eight products for $10, $15, you do the math, that's going to end up being anywhere from $80 to $120 in terms of products. That is why it is important to find formulas that matter, formulas that are well formulated, that have actives at high levels that are effective enough for your skin or that are rather effective and at high enough levels for your skin."
Approved
"The Ordinary products are non-comedogenic and they're absolutely fine. Don't pay extra just because it says non-comedogenic or hypoallergenic. Just because you're getting a product that says non-comedogenic or hypoallergenic doesn't mean anything. The Ordinary doesn't make such tall claims and they're absolutely fine."
Approved
"The Ordinary is itself known for affordable, effective skin care products."
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