Index / The Ordinary / Products
The Ordinary

Products.

The Ordinary Products

About this product

A budget-friendly skincare line offering single-ingredient and targeted formulas designed to address specific skin concerns at accessible price points.

The Guru Index verdict

71%

Approved

Approved · 71%
4Reviewers
3Approved
1Mixed
0Skip

What the gurus are saying

The gurus praise The Ordinary for affordable, effective formulas that earned viral attention without marketing hype, and for keeping claims modest rather than overstating benefits like non-comedogenic status. The main thing to keep in mind: while each product costs $10 to $20, layering multiple formulas can add up to $80 to $120 quickly, so it helps to choose ones with actives at strengths potent enough to actually work for the individual's skin rather than buying the whole range.
Synthesized from 4 expert reviews
Every take, in full

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Approved only Skip only Mixed only Hide sponsored
Approved
"Basically anything from The Ordinary had huge viral moments without any of the brand's input. The brand did nothing, but they got so much from this. And that's great, especially for smaller indie brands who might not be able to compete with the marketing budgets of well established skincare brands."
All 2 takes from James Welsh
The Skincare Industry Is Changing Forever (Thanks to TikTok)
"Basically anything from The Ordinary had huge viral moments without any of the brand's input. The brand did nothing, but they got so much from this. And that's great, especially for smaller indie brands who might not be able to compete with the marketing budgets of well established skincare brands."
The Truth Behind The Tragic Downfall Of The Ordinary - When Beauty Turns Ugly 💜 James Welsh
"We all know some of us have had some issues with The Ordinary's formulations. But, you know, the founders had really struck gold with this idea."
~Mixed
"The Ordinary's all of their products are more affordable each one individually, $10, $20, $15 bucks, but if you add up eight products for $10, $15, you do the math, that's going to end up being anywhere from $80 to $120 in terms of products. That is why it is important to find formulas that matter, formulas that are well formulated, that have actives at high levels that are effective enough for your skin or that are rather effective and at high enough levels for your skin."
Approved
"The Ordinary products are non-comedogenic and they're absolutely fine. Don't pay extra just because it says non-comedogenic or hypoallergenic. Just because you're getting a product that says non-comedogenic or hypoallergenic doesn't mean anything. The Ordinary doesn't make such tall claims and they're absolutely fine."
Approved
"The Ordinary is itself known for affordable, effective skin care products."
You might also like

Similar products worth a look.

Other products the same gurus have weighed in on, plus more from this brand and category.

This week's top beauty news, in your inbox.

A weekly read of the takes worth catching up on: the raves, the splits, the ones the gurus won't shut up about. Free, no spam, unsubscribe whenever.

Subscribe to the digest