A full-coverage concealer with a creamy formula available in original and ultra-creamy versions, designed to hide dark circles and discoloration under the eyes and on the face.
This concealer splits the experts. Those who love it praise how seamlessly it blends under the eyes and how buildable it is (you can shear it out for light coverage or layer it for full opacity) without looking thick or heavy. It works beautifully for brightening and pairs with any makeup routine or worn alone. However, some gurus find it doesn't live up to the hype; one notes it settles into fine lines by day's end, another flags the packaging as messy and the formula as breakout-prone, and a few say drugstore alternatives perform just as well for less money.
Synthesized from 11 expert reviews · most recent take July 2026
"Let's stick with my favorite concealer for today, the Tarte Creaseless Creamy Concealer. I bounced that in underneath the eyes with my sponge."
Top Pick: concealer
All 38 takes from Allie Glines
Surprising a subscriber and doing her makeup!! | Ep 2
"My favorite one is the Tarte one. It's a creaseless creamy concealer. I like that it gives the coverage, but you can shear it out. And under the eyes especially, it looks really nice."
I NEEDED This Makeup Day 🤩
"I want to go in with a tried and true concealer, which for me is this Tarte Creaseless Creamy Concealer. This is one of my all-time favorites, one of my go-tos for everyday. This has a really nice more dewy creamy finish. It's pretty lightweight as well. Looks very skin-like."
The PERFECT Spring Makeup 🌸
"I know this is kind of like a little bit counterintuitive because this is technically a thicker formula, but hear me out. I've been loving this all over again. [...] It's thicker, but if you use a little bit less, way less than what we used to use when we were in 2016, it looks so nice. [...] You could also just like pat that in with your fingers if you wanted to. You could also apply this with your fingers. I've done it before if you were really in a pinch and just kind of like slap it on like a moisturizer, which is always so nice."
What I'd Genuinely Buy YOU at Sephora Right Now
"I've got a couple of concealers for an everyday concealer. I'm still loving the Tarte Creaseless Creamy Concealer. It's a little more thin, nice and lightweight. It looks great underneath the eyes. It doesn't look cakey or settle into lines. It has a little less coverage than some of my other concealers out there, but it's really fabulous and still a go-to for me for everyday."
Trying All the NEW Makeup! What’s Worth It?
"I just applied my Tarte concealer, the creaseless creamy concealer. My current favorite."
What’s Worth It from the Sephora Sale + My Cart 👀
"This is the only concealer I've used off camera for the past month and a half. It's the Tarte Creaseless Creamy Concealer. You guys know how much I love this. It's so good for everyday. It pairs great with the Patrick Ta foundation specifically because it's going to give you a little bit more of like a natural looking complexion. It's a little bit more on the thin side but the coverage is still there. I really love it."
The Makeup I’ll ALWAYS Repurchase (All On Sale!!)
"This is the Tarte Creaseless Creamy Concealer. This is the shade 20B. I'm going to go in with this underneath the eyes. I've been using a little more concealer under the eyes than usual because I wasn't getting very much sleep for a while there, and I feel like my under eyes haven't caught up to me sleeping again."
Makeup Inspired by My Korean Color Analysis
"I'm going to stick to my slightly more cool toned concealer, this is from Tarte, it's the creaseless creamy concealer in the shade 20B."
The Makeup I'm Thankful For This Year 🥹
"I'm thankful for this is the Tarte Shape Tape Concealer. I'm going to mix two shades today, 22N and 20B."
My No-Overwhelm Guide to the Sephora Sale (What’s Actually Worth It) ✨
"If there was one concealer I could recommend from Sephora to you right now, it is the Tarte Creaseless Creamy Concealer. This is my absolute favorite. I love it. I'm wearing it under the eyes. I've been wearing this for forever. You guys know it's one of my all-time favorites. So good for everyday. Great underneath the eyes for me personally. I love it and I cannot get enough."
Doing My Makeup Like It's 2016 🥹 (haha this is a fun one)
"Tarte Shape Tape is a little heavy for my personal taste, but remember I did apply it more than I would today."
My Thoughts on 2025's NEW Makeup...
"This is my current favorite concealer. I'm just going to do a couple of dots of that and blend it out with my little sponge. I'm going to take a little bit of a deeper shade of that same concealer just to spot conceal this blemish on my jawline."
FINALLY Testing This NEW Makeup… 😱
"I'm already loving this formula. I got the shade 20b, I've been using the shade 22 light which has been fine but I just wanted a little bit more of a light and pink undertone to brighten up my under eyes a little bit. That shade is so much better for my under eyes."
MY NEW SHOW!! Elevate Your Everyday Beauty | Ep 1
"I really like rarely use concealer, but if I do, then I use this Tarte Shape Tape Concealer."
My #1 Makeup RIGHT NOW 😍 (best of best)
"My number one concealer right now is by far the Tarte Creaseless Creamy Concealer. I am obsessed. This is the shade 20B, light beige. And this is one of my all-time favorite concealers. I just can't get enough of it. I love this concealer because it's kind of a similar thing to the L'Oreal skin tint where I can shear it out if I want to and it never looks like concealer. Never looks heavy underneath my eyes especially. It just looks fresh. I don't know. I can't explain it and I love it."
The Makeup I'm LOVING RIGHT NOW 😍
"It's completely different than my current favorite concealer. This is a lot thinner, a lot lighter, much more watery. I'm really enjoying it. It's just a different type of formula than what I've been using a lot lately."
10 YEARS!! 😭 Don't miss this one!! 📹
"I actually really love this formula. It's been something that I've more recently incorporated back into my routine. I obviously do not use nearly as much as I did back in 2016, but it's a good formula."
The Tutorial You BEGGED Me For!! (My TikTok Live Makeup)
"I really love how both of these wear under my eyes. I took the Tarte one to brighten so I took just a tiny bit of that and I kind of plopped that a little bit higher underneath the eyes."
My Exact Everyday Makeup Right Now 🥰
"I haven't stopped using my Tarte Creaseless Creamy Concealer. This is my favorite. It's still my everyday favorite."
TRYING NEW MAKEUP + Exciting Announcement!! 😍
"This is the tarte creaseless creamy concealer loving it it's so good and like I said we're going to use this to kind of clean up some areas and then brighten other areas"
Trying NEW (Really Good) Makeup I Just Bought
"For concealer, I'm going to use my current favorite, which is the Tarte Creaseless Creamy Concealer. And let's brighten up the under eyes a bit. And we'll do a little here on the chin. I'm just going to blend that out with my sponge."
How I’m Doing My Makeup in 2025 (Easy & Effortless!)
"What I know works is the Tarte Shape Tape Concealer. This is my current favorite. I'm going to go with my lighter shade, 20B Light Beige, and I'm going to kind of go for a less is more approach. I say kind of because I still do like a little bit to sculpt things. I'm going to blend that out with a brush and you can see how it kind of reverse contours and creates a little bit more structure underneath the contour versus doing your contour after. I feel like I accidentally lose some of that shape that I'm trying to create if that makes sense. I'm just going to use this to brighten up the under eyes as well and I'm going to take what's left on the brush and kind of even out the eyelid too."
Perfecting My Sister's Everyday Makeup (Step by Step)
"I got her hooked on this because you guys know it's like my current favorite. This is the Tarte Shape Tape Concealer. There's something about the texture that's so divine, especially when paired with powder."
Helping a Subscriber (busy mom!!) with Her Everyday Makeup | Ep 3
"I really love it. So, I like it a lot. I'm wearing this one today. It's the creaseless creamy concealer."
Make Your Makeup Look Better Than Ever
"This is my current favorite concealer. This to me just looks like skin. I'm going to go ahead and just use my sponge to blend that out underneath the eyes. I also love to do a little concealer kind of underneath the jawline just to add a little bit more like of a subtle sculpt to the cheeks. And then I'm going to press it into the chin a bit as well for a super natural looking complexion. And especially if like my makeup isn't supposed to look ultra glam. I don't always put concealer on the forehead. I feel like less is more when it comes to the products on the forehead in order to make it look like you're not even wearing makeup."
Why did I ever stop using this? 🤯 (January Favorites)
"I think I love it because the coverage is so great. So you can use the smallest amount and it will look skin-like, but it'll give a little bit of an airbrushed finish, which I really love. And it still brightens the under eye even though I'm using the tiniest amount. [...] The shade 20B light is like a perfect match for either my under eye or even blemishes if I want to cover any blemishes up. [...] I've also loved to kind of pat it on the center of the chin just to kind of highlight things, and then I'll take what's left and kind of tap it into the forehead as well. It is such a nice little concealer."
IT'S TIME!! First Day of Fall MAKEUP TUTORIAL 🍂😍
"The concealer I want to use is my Tarte Shape Tape Concealer. I've been loving this as you guys know, and I'm going to take this kind of up on the sides of the nose again just to shape things out a little bit. I like a little more shape and structure when it comes to a full glam look, so I'm also going to apply it along the cheeks here to just kind of carve that out as well. We'll do a little on the forehead and a little down the center of the nose as well. And then I'm going to take a concealer brush and I'm just going to start blending out that concealer in a more precise way and then lightly feathering it into the existing contour that we have. After I've blended that out with my brush, I like to go back into my sponge and just press everything together. I always go back and forth between a brush and a sponge. I find I get the most seamless application that way and the best blend as well."
Answering YOUR Makeup Questions
"When it comes to concealer, this is where you'll have to figure out which formula works best for you. If you have more dry under eyes, I feel like for me personally I really have enjoyed my Tarte Shape Tape Concealer."
I LOVE how this look turned out!! 😍 Keep using what you have!!
"I have been using Tarte Shape Tape because the last video I posted was the 2016 tutorial and I've just wanted to like see how it would be using an amount that's not insane the way that we used to in 2016. And I've actually been liking it."
My Easy, Everyday Winter Makeup to Look Healthy ❄️
"I love the Tarte Creaseless Creamy Concealer. This is a little bit more of like a serumy based concealer, and I love it for underneath the eyes and honestly all over the face. I like to kind of sharpen up the jawline with this as well."
Mario's NEW 🌙 Moonlight Ethereal Eyes PALETTE 😱
"For concealer we're going to do the Tarte creaseless creamy concealer, which is my favorite honestly. I'm going to do just a bit under the eyes, we'll do some on the chin, and then I also always like to kind of carve out the cheeks a bit with that. I'm going to start blending that out with a brush first so that way I can be a little more precise when coming up on the sides of the nose. It just helps me with placement. I'm taking what's left and applying just a little bit on the forehead and then I'm going to go in with my sponge to really smooth everything out. I also like to kind of go on top of the contour so it's not like a straight line on the sides. I like my makeup to be extremely blended, and I find that that helps to kind of put a little bit of the concealer over top, just a tiny bit, so that nothing looks too harsh."
The BEST Makeup & Skincare from August 2024!
"Something that I've been wearing with this that I love equally as much is the new Tarte Shape Tape Concealer. This has also been my daily concealer. These two are the products that I can't put down right now when it comes to complexion products. This concealer looks so phenomenal underneath the eyes no matter what powder I set it with. I've loved how it looks."
My Stress-Free Sephora Savings Guide! 🤗🛍️
"This is actually like my current everyday concealer. I love this one so so much. It's packed in my makeup bags which is why I don't have it to show you right now. The Tarte one I would say is a little bit more lightweight and watery almost, whereas the Natasha Denona has a bit of a thicker consistency but not in a bad way. The Tarte one looks especially amazing under the eyes paired with powder."
IT'S TIME! THE BEST MAKEUP OF 2025 🥳
"This is one that has been with me for a couple of years now. I believe I tried it out last year and it is one of my favorite everyday concealers. This one's more on like the serumy side, so it's great for everyday. To me, it gives just the right amount of coverage and it looks beautiful underneath the eyes without it like looking heavy or creasing too much. I love it."
Umm.. Testing NEW Makeup!!
"I want to use my Tarte Shape Tape today. Isn't that so funny that this is like back in my routine? But we only want a tiny bit. We do not do the 2016 triangles anymore. No. No. That'll make you hate this concealer. But if you go in with just the right amount, it's actually so nice. The smell of this is so iconic. [...] It makes a really good eyelid concealer because it kind of dries down and self sets a little."
THE BEST MAKEUP OF 2024!!! (Final Episode)
"By far my favorite concealer discovery of the year is the Tarte Creaseless Creamy Concealer. Once I tried it, it became my everyday concealer. It's perfect especially under the eyes, and paired with my favorite loose powder applied with a puff, the under eyes look so flawless. It's perfectly hydrating and doesn't crease on me. It's just the greatest concealer discovery of this year by far."
Is L’Oréal’s NEW Cushion Foundation Worth It?! 10-Hour Wear Test
"Next I'm going to take my favorite concealer for everyday. This is the Tarte Creaseless Creamy Concealer. I wear the shade 20B, light beige."
WHAT?! Trying New (Hyped) Makeup 🤨
"Let's stick with my favorite concealer for today, the Tarte Creaseless Creamy Concealer. I bounced that in underneath the eyes with my sponge."
"I feel like I'm a pretty big connoisseur of under eye products, both for my job and the fact that I'm prone to dark circles as well. And I have really fallen in love with the Tarte Shape Tape Concealer. I think actually one of you guys put me on to this, but it just looks so seamless under the eyes. It pairs well with makeup, but also if it's a day where I'm just wearing skin care and don't really want to put the rest of my makeup on, I can just pat that under the eyes and they instantly look brighter, but it's undetectable."
All 2 takes from Dr. Sam Ellis
8 Beauty Cues People Read in Seconds and How to Upgrade Them | Dr. Sam Ellis
"I feel like I'm a pretty big connoisseur of under eye products, both for my job and the fact that I'm prone to dark circles as well. And I have really fallen in love with the Tarte Shape Tape Concealer. I think actually one of you guys put me on to this, but it just looks so seamless under the eyes. It pairs well with makeup, but also if it's a day where I'm just wearing skin care and don't really want to put the rest of my makeup on, I can just pat that under the eyes and they instantly look brighter, but it's undetectable."
Dermatologist's "No Makeup" Makeup Routine to Even Skin Tone & Enhance Features | Dr. Sam Ellis
"I use the cult favorite Tarte Shape Tape if I need a lot more brightening. This is so highly pigmented and I need so little of it that I find that a travel size one lasts me long enough that by the time I'm done with it, I feel like I would have had to throw the other one away."
"This is the Tarte Shape Tape Concealer. Yes, of course you still get that brush for free with it and it's just going to offset the darkness under your eye. This might be a good example of showing how much this product covers."
All 4 takes from Robert Welsh
Why Tarte Is Tone-Deaf | The brand that needs to keep apologising!
"I personally didn't like it. I didn't see what all the hype was about. It was just like any regular concealer that was full coverage. There are better concealers out there for full coverage options."
Don't take this advice!! | PRO MUA reacts to makeup hacks
"This is the Tarte Shape Tape Concealer. Yes, of course you still get that brush for free with it and it's just going to offset the darkness under your eye. This might be a good example of showing how much this product covers."
This BIG BRAND is scamming their customers! | Mecca Max
"This is the Tarte Shape Tape retailing for $51. Mechamax 5 mils, Tarte 10 mils for the same amount of MLS as the Shape Tape. This now becomes $48, $3 difference for a significantly better formula."
People Are LYING About liking these products!
"I will never understand the hype around Shape Tape. It is just a regular concealer. It's just a regular, like, kind of full coverage. Like, there's nothing, to me, there's nothing special about it. I think it's severely overhyped, like one of the most overhyped products I've ever tried in my life. I remember trying it for the first time, and I was really expecting something crazy, like perhaps it was gonna really smooth out my under eyes. It was gonna look blurry, filtered, like nothing I ever tried before. The way it was so hyped up. And I [...] tried it for the first time. It was just normal. It was a regular concealer. [...] Didn't do that. Didn't do that. It would brighten had I chosen a different shade. But it wasn't like, oh, my under eyes. I didn't experience the magic that everyone was, like, gagging over."
"The elf camo concealers are very similar to the Tarte concealers however the shade range is very weird. [...] That's something to keep in mind if you are someone who has a niche that you're looking for that is very difficult to find, you may need to spend a little bit more to find the correct product."
All 8 takes from Alexandra Anele
Super dry, post treatment skin that is sooo rude to your makeup
"I have my trusty Tarte Shape Tape Light Sand. I'm just going to put a teeny bit of this next to the Jack Black. This time I'm going to switch to a more precise brush. You can see the difference with the smaller brush, so I am going to pick up teeny little bits of each of those, equal parts, and right in the center I'm going to pat that. I'm wiping off my brush and blending that product out by just super lightly tapping it. I think we look pretty good, that's basically gone, you can hardly see it now."
How I conceal my dark circles ANNND prevent creasing!
"Love tarte Shape Tape"
I swatched OLIVE my Concealers lololol
"This is one of my favorite concealers because it works really nicely with the yellow in my skin. It has a decent yellowy tone, maybe a little bit more neutral with a teeny bit of peach in it that works nicely with my skin."
When to SPEND & when to SAVE on your makeup
"The elf camo concealers are very similar to the Tarte concealers however the shade range is very weird. [...] That's something to keep in mind if you are someone who has a niche that you're looking for that is very difficult to find, you may need to spend a little bit more to find the correct product."
How to look Glowy NOT Oily
"Some classic formulas, Tarte Shape Tape. This is actually the ultra creamy one, I don't know where my regular shape tape is. Ultra creamy is more like hydrating, but I would say that it's more of like a satin finish. It's not necessarily going to be like too dewy, but if you have extremely oily skin, I would stick with like the regular."
Riri dropped a new concealer and I'm readyyy
"Tarte Shape Tape is definitely full coverage. It's one of those heavy hitters that provides really strong, reliable coverage."
Everything in my travel bag, minis GALORE
"I have the [...] Tarte creaseless concealer which is really nice if I want something with a little bit more coverage. It's waterproof and it's actually a really nice formula, and I like it for travel."
"Another iconic product that's going to be a no is Tarte Shape Tape Concealer, but are we surprised? Because it's so thick, of course it's going to break you out."
"I have been using this non-stop since November and I think that this is the perfect concealer if you're looking for something that looks natural on the skin and that also feels weightless as well. I am very picky when it comes to concealers especially ones that I apply to my under eyes. I don't like anything that is too thick that is too heavy or maybe even too full coverage because sometimes they can look very bad. I think you will really like this because again it is very thin and lightweight but it's buildable. This will give you a true medium coverage but of course you can build it up to a full coverage and of course you can sheer it out as well if you want something that is more light coverage. This does cover up discoloration in the inner corner of my eye where I do have some pinky purpley tones [...] really nicely. I do set this with a translucent powder as I always do when I am wearing concealer just to prolong the wear because sometimes I do get a little bit of creasing underneath my eyes and this wears even longer."
"I used to use this concealer all the time long ago and I was always mixed on it. I [...] love full coverage so you'd think that would have aligned with what my aesthetic was, but it just didn't do it for me. I didn't like the applicator, that thick dop. [...] What I really hate about that product is they're so messy. The dop foot has a wiper inside that never really wiped off enough product, so you'd end up with a massive amount of concealer on the dop foot. It would also get and start to run along the side of the container and leak, and then when you'd put the cap back on and twist it, it would squeeze out and create such a mess. One thing I really liked to use it for was to prep eyelids. It was phenomenal eyelid prep. But overall, I've always been neutral on it. It's fine, and I didn't understand the hype."
"I'm not doing too heavy of a look today because my skin is slightly irritated. [...] I'm just going to blend that in just for a little bit of improvement to the redness around my eyes."
"I'm using the Tarte Shape Tape Ultra Creamy. This is not the original Shape Tape, which was like heavy and chalky. This is like the other one. I'm just taking this on a concealer brush and basically starting to define very slowly and very carefully under the eye area, then I'm going to take a beauty blender and make sure it's blended out completely. I take the same concealer on the brush and define the upper area so it's beautifully defined with structure and dimension. I've used a little bit of concealer on the upper nature and eyelid, and by this my eyes now suddenly have more definition."
"I got the very popular Tarte Shape Tape the creamy formula so that's what I've been using under my eyes all summer just as an under eye concealer and I've been applying it with this brush and it really blends it in really nicely."
All 2 takes from Dr Dray
AUGUST 2023 FAVORITES | SKINCARE & BEAUTY
"I got the very popular Tarte Shape Tape the creamy formula so that's what I've been using under my eyes all summer just as an under eye concealer and I've been applying it with this brush and it really blends it in really nicely."
Shopping At The Drugstore & Organizing My Skincare Products
"I got shade 125 light natural. [...] It says long wear, so I'm a little concerned about that because long wear stuff tends to be drying in my experience. [...] I've been using the Tarte Shape Tape and it's okay, but I feel as though there has to be a drugstore option that performs just as well because it's not like, you know, mind-blowing or anything. It was thirty dollars, so there's that. That seems like a lot to me."
"I reviewed this Tarte Shape Tape Concealer. It was really nice at first, really smooth, really great coverage, but unfortunately it just didn't wear well. By the end of the day it was just really worn off and kind of settled in all my wrinkles."
What the evidence says.
Independent of what the gurus think, this is what
the published research supports about the main active ingredients here.
Vitamin E
Vitamin E is an antioxidant, and it is often in a formula to keep the other ingredients stable rather than as the active itself. It pairs well with vitamin C, though on its own the evidence for visible change is limited.
A full-coverage concealer with a creamy formula available in original and ultra-creamy versions, designed to hide dark circles and discoloration under the eyes and on the face.
Is Tarte Shape Tape Concealer worth it?
The gurus are split. 7 of the 11 gurus give it their stamp of approval while 2 would skip it, which lands it in the middle at a Guru Score of 71%.
What is Tarte Shape Tape Concealer's Guru Score?
Tarte Shape Tape Concealer holds a Guru Score of 71%. That is our read on how warmly the experts talk about it, based on the verdicts of 11 expert reviewers we have collected. At least one expert has named it a Top Pick in its category.
Cheaper alternatives the gurus rate.
Lower-priced concealers the gurus still rate highly, versus this mid-range pick.
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Independent by design. Every take comes from a creator we have no relationship with. We do not ask anyone to review, and affiliate links never move a score.
