A lightweight serum from Stratia formulated with DMAE and niacinamide, designed to firm and lift the skin while brightening and soothing it.
Water (Aqua), Glycerin, Ethoxydiglycol, Niacinamide, Propylene Glycol, 2- Dimethylaminoethanol (Dmae), Panthenol, Hydrolyzed Rice Protein, N-Acetyl Glucosamine, Glycyrrhiza Glabra (Licorice) Root Extract, Tamarindus Indica (Tamarind) Seed Extract, Hydrocotyl (Centella Asiatica) Extract, Sodium Hyaluronate, Allantoin, Diazolidinyl Urea, Methylparaben, Propylparaben, Disodium EDTA, Pentylene Glycol
Guru Score
The Guru Score: every expert's verdict on a product, in one simple number.
Under the score you'll see how many experts weighed in, or "Early verdict" while only a few have. Paid takes count for half in the score.
Guru Certified means at least 6 experts, a score of 85% or more, and almost no Nays.
How we score →Yay
4 experts · Moderate agreementWhat the gurus are saying
A DMAE serum that actually tells you its strength is the hook: 2.5%, close to the 3% used in the studies, which is why firming is what gurus keep coming back to. The 5% niacinamide adds brightening, and the texture is light, fragrance free and never greasy. One pump a day is the suggested routine, and the small bottle lasts about a month.
What they liked
What they flagged
The concerns the experts tie this product to, in their own words. Paid and founder takes don't count.
“So if your primary concern is a loss of firmness, elasticity here, DMAE is what you want to target.”
Mad About Skin, watch at 6:21
“At five percent we've got really effective brightening, hyperpigmentation, dull skin, uneven skin.”
Kelly Driscoll, watch at 19:43
“At five percent we've got really effective brightening, hyperpigmentation, dull skin, uneven skin.”
Kelly Driscoll, watch at 19:43
Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.
Independent of what the gurus think, this is what the published research supports about the main active ingredients here.
Niacinamide has evidence behind it for redness, uneven tone and supporting the skin barrier, and it is usually well tolerated even by skin that reacts to most things.
Source: DermNet
Urea both holds water in the skin and gently loosens dead surface cells. At higher strengths it has good evidence for very dry or thickened skin.
Source: DermNet
Ingredients like these draw water into the surface layers and slow how fast it leaves. The evidence is for comfort, softness and hydration rather than for changing the structure of the skin.
Source: DermNet
A lightweight serum from Stratia formulated with DMAE and niacinamide, designed to firm and lift the skin while brightening and soothing it.
Yes. All 4 gurus who reviewed it give it their stamp of approval, for a Guru Score of 91%.
Stratia Rewind DMAE Serum holds a Guru Score of 91%. That is our read on how warmly the experts talk about it, based on the verdicts of 4 expert reviewers we have collected. At least one expert has named it a Top Pick in its category.
Stratia Rewind DMAE Serum is generally suited to oily skin, dry skin, combination skin, normal skin, sensitive skin and mature skin.
In their reviews, experts say Stratia Rewind DMAE Serum is good for loss of firmness (2 experts), dark spots and post-acne marks (1 expert) and dull skin (1 expert).
2 experts who reviewed Stratia Rewind DMAE Serum say it is. Mad About Skin put it this way: “So if your primary concern is a loss of firmness, elasticity here, DMAE is what you want to target.”
Lower-priced serums the gurus still rate highly, versus this mid-range pick.
See how they stack up →



Other products the same gurus have weighed in on, plus more from this brand and category.
Compare side by side →Stories where our editors dug into this product or its brand.
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