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Stratia

Rewind DMAE Serum.

Stratia Rewind DMAE Serum
Serums

About this product

A lightweight serum containing 5% niacinamide and 3% DMAE, designed to brighten skin, strengthen the barrier, and improve firmness and elasticity.

Full ingredients

Guru Score

91%

Yay

4 experts · Moderate agreement
4Gurus
4Yay
0Mixed
0Nay

What they liked

  • Lightweight texture fits anywhere in routine
  • Niacinamide at 5% gentle but effective
  • Visibly firms and lifts skin

What they flagged

    Nothing. None of the experts who reviewed it raised a problem.

    What the gurus are saying

    Five percent niacinamide at this strength delivers visible brightening and helps stimulate collagen without the irritation risk that higher concentrations can bring, making it a sweet spot for those who find stronger formulas sensitising. DMAE complements this by targeting firmness and lift, particularly around the eyes and eyelids. The serum slots easily into any routine morning or evening, works well as a single pump application, and remains gentle enough for sensitive skin while still packing meaningful results.
    Synthesized from 4 expert reviews · most recent take November 2025

    What the gurus are saying.

    Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

    All takes Yay takes Nay takes Mixed takes Hide sponsored
    Yay
    "The Stratia DMAE Serum is another alternative, similar price point. DMAE is specifically good at targeting firmness around the jawline. So if your primary concern is a loss of firmness, elasticity here, DMAE is what you want to target. You can use it all over the face, that's fine. But really using it here is where that ingredient is going to pay off. I've been using it consistently for the past two years."
    Top Pick: dmae serum
    All 7 takes from Mad About Skin
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    "I love this ingredient. I do reach for DMAE when I just want that little extra firmness particularly in the jawline. Go back to Stratia which has got a couple of mentions in this video. I think they do a wonderful DMAE serum. This is a Rewind serum, great because the studies into this ingredient showed it works best at 3% concentration and as far as I'm aware Stratia are the only brand formulating with DMAE that actually saves the strength that they use in this case 2.5%, so very close to that 3% that showed all those great results in those studies. So I think for transparency sake, if you want DMAE in your life I would go for Stratia so you know exactly what you're getting. This is a great and affordable serum that just works so well. For me, if I do feel that I just want a little extra firmness in the skin, I'll reach for this, use it for like a month and then maybe take a break from it, but I'll know I'm still retaining those benefits because of the way that it works. This definitely a hidden gem if you're looking to just tighten and firm everything up."
    SKINCARE LIVESTREAM - Giveaways, Free Merch & Restocking My Sunscreen
    "I think DMAE is probably the best. DMAE can be found in the Derma E line. Stratia do one that's probably the best I would say for skin elasticity in terms of actual results that I've seen."
    Ultimate SKIN FIRMING SERUMS 2025 - +50% Firmer Skin FAST
    "The Stratia DMAE Serum is another alternative, similar price point. DMAE is specifically good at targeting firmness around the jawline. So if your primary concern is a loss of firmness, elasticity here, DMAE is what you want to target. You can use it all over the face, that's fine. But really using it here is where that ingredient is going to pay off. I've been using it consistently for the past two years."
    Worlds Best: ANTI AGING SERUM 2024 (Only $27!)
    "The Stratia Rewind Serum is beautifully light and contains DMAE which is a fantastic ingredient for tightening and lifting the skin. These two work so well together. Use them back to back morning and evening and your skin will be lifted, the skin will be firmed, and you'll be snatched. I like to pair them together for the very best results."
    AMAZING New ANTI-AGING SKINCARE - Better Than Retinol? (DMAE Explained)
    "It's got five percent strength of niacinamide which works really well on my skin because higher concentrations I find breaking me out give me sensitivity and irritation, and five percent is that sweet spot where I get maximum results minimum risk of side effects. It's got the humectants and hydrators in there and it's just a really really nice product that's super flexible that you can slot anywhere in your skincare routine. I use this morning and evening and I found that one bottle because it is quite small in size will last roughly a month. I just used one pump which is what the brand recommends and I got some really really good results. It's quite affordable. Stratia is definitely a great brand and this is now completely vegan."
    Top 5 SKIN FIRMING SERUMS - Lift Skin & Tighten Sagging Jowls
    "I can certainly notice it. It's boosted my skin confidence. And I think DMAE is one of those hidden gem ingredients that most people should have in their skincare routine to get the maximum firming benefits. I really like the Stratia Rewind Serum. This is beautiful. I would probably use this most frequently if it was a little easier to get here in the UK. It's a really nice serum, lightweight that you can slot into your skincare routine."
    AGE IN REVERSE - Best Anti Aging Skincare Ingredients 2024
    "The key is the concentration. Most brands will put this ingredient somewhere in the ingredients list hidden with a small dose, but you actually need a good concentration of about 3 to 5% to actually see the results. My favorite being Stratia Rewind, this is phenomenal with a 3% concentration of DMAE. This is going to work so well for you. It's also got some other great beneficial ingredients, but it's that DMAE that's doing the heavy lifting here. Use one pump of this all over the face once a day and within 28 days you will notice that firmness and elasticity improve. I tried it and I've been blown away. It works great on the eyelids as well. You can use it along the eyelids to get rid of any crepiness and give a little bit of a lift."
    Yay
    "I really love Stratia Rewind. I've been talking about it for years because it is one of the few products that has firmed my skin like visibly and to the touch. When I first started using the serum, which contains 5% niacinamide, I was using it for the collagen stimulating and for the brightening and that's all I really wanted to see on my skin. So I was really surprised when my skin started to feel very similar to plumped, thicker, more smooth, more lifted, more bouncy. I was very very surprised I wasn't expecting that. There's another ingredient that's been combined with niacinamide that really helps take this serum to the next level and that's 2.5% of DMAE. This is an ingredient that can help firm the skin and can do so quite quickly. It definitely helps to aid in that smooth firm bouncy feel. And so these two ingredients together is like a match made in heaven. I could not believe how good it made my skin feel."
    Top Pick: niacinamide serum
    All 2 takes from Kelly Driscoll
    Skincare That Actually Firms Skin!
    "I really love Stratia Rewind. I've been talking about it for years because it is one of the few products that has firmed my skin like visibly and to the touch. When I first started using the serum, which contains 5% niacinamide, I was using it for the collagen stimulating and for the brightening and that's all I really wanted to see on my skin. So I was really surprised when my skin started to feel very similar to plumped, thicker, more smooth, more lifted, more bouncy. I was very very surprised I wasn't expecting that. There's another ingredient that's been combined with niacinamide that really helps take this serum to the next level and that's 2.5% of DMAE. This is an ingredient that can help firm the skin and can do so quite quickly. It definitely helps to aid in that smooth firm bouncy feel. And so these two ingredients together is like a match made in heaven. I could not believe how good it made my skin feel."
    Underrated/Overrated Ep. 2 | Laneige, Bubble, Versed, Glow Recipe, Stratia
    "I have a great underrated alternative for you it is the Stratia Rewind serum and I love this so much. It is really when I think about niacinamide serums this is like the top product that I think about because it really gives you a wow benefit on your skin. We have five percent of niacinamide in here and it's important to know the percentage because different percentages bring up different benefits. At five percent we've got really effective brightening, hyperpigmentation, dull skin, uneven skin. You want your skin to glow, five percent definitely gonna do that. It's going to help strengthen your skin barrier and it's also going to help stimulate collagen and that is the name of the game for well aging right. Collagen stimulation helps to prevent and target the look of fine lines and wrinkles on the skin. It is amazing for skin elasticity. Five percent is the percentage that is studied in clinical studies when they're saying what does niacinamide do. They're using five percent of niacinamide. It sounds low but it's actually a very effective amount and it's a very safe amount too. As you go up in percentages there's a bigger potential for irritation. Five percent is a very gentle amount but as I said effective. We also have an ingredient called acetylglucosamine in here."
    Yay
    "I pulled this serum back out after doing my Perricone MD and Stratia re-reviews and realizing the similarities between them. It's a niacinamide serum with some DMAE in it, and it's an alternative to Perricone MD's very expensive products at a fraction of the price, and it's fragrance free too."
    Yay
    "It's pretty liquidy which is nice, it's lightweight so in my opinion this one will work well for dry and oilier skin types because it's just super light. You can see it soaks in really nicely, doesn't look greasy or shiny or anything like that. In here we've got DMAE, panthenol, we've got rice protein, we've got centella asiatica for soothing and alanin for also for soothing. So this stuff's really nice. A little bit goes a long way so the bottle will last you a long time."
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    What the evidence says.

    Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

    Niacinamide

    Niacinamide has evidence behind it for redness, uneven tone and supporting the skin barrier, and it is usually well tolerated even by skin that reacts to most things.

    Source: DermNet

    Urea

    Urea both holds water in the skin and gently loosens dead surface cells. At higher strengths it has good evidence for very dry or thickened skin.

    Source: DermNet

    Humectants and emollients

    Ingredients like these draw water into the surface layers and slow how fast it leaves. The evidence is for comfort, softness and hydration rather than for changing the structure of the skin.

    Source: DermNet

    Frequently asked.

    What is Stratia Rewind DMAE Serum?

    A lightweight serum containing 5% niacinamide and 3% DMAE, designed to brighten skin, strengthen the barrier, and improve firmness and elasticity.

    Is Stratia Rewind DMAE Serum worth it?

    Yes. All 4 gurus who reviewed it give it their stamp of approval, for a Guru Score of 91%.

    What is Stratia Rewind DMAE Serum's Guru Score?

    Stratia Rewind DMAE Serum holds a Guru Score of 91%. That is our read on how warmly the experts talk about it, based on the verdicts of 4 expert reviewers we have collected. At least one expert has named it a Top Pick in its category.

    Who is Stratia Rewind DMAE Serum best for?

    Stratia Rewind DMAE Serum is generally suited to mature skin.

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