Sol de Janeiro Brazilian Bum Bum Cream: a Guru Score of 63%

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored

~Mixed

"This is not my favorite Sol de Janeiro. The Bum Bum Cream is not my favorite scent. It smells good. I like it though. It's very like boom. Like it's not I don't hate it, but I don't love it."

All 3 takes from The Style and Beauty Doctor

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"This is not my favorite Sol de Janeiro. The Bum Bum Cream is not my favorite scent. It smells good. I like it though. It's very like boom. Like it's not I don't hate it, but I don't love it."

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"I do actually have the Boom Boom Cream. The Boom Boom Cream smells way better than this. The Boom Boom Cream is far far far better smelling than this."

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"I got to say this, the longevity on this one definitely hits a lot better even though I like the subtlety of this fragrance more. If we could do like a 62 light then I would like it, but honestly I've been wearing this because I bought this specifically for the video and I was like I'm going to keep it, so I have been wearing this a lot more."

James Welsh

1.58M subs

~Yay

"The brand's new iconic Brazilian Bum Bum Cream is a visibly firming body cream [...] with a unique scent of pistachio, salted caramel, and vanilla. Formulated with guarana extract to help tighten the skin, kapuku butter to lock in moisture, and Brazilian nut oil for antioxidant protection. [...] The combination of the addictive scent, rich texture, and beach body confidence marketing strategy really helped make it an instant hit with skincare enthusiasts. [...] I don't love the smell of this product, but when I pick it up [...] in a shop, I'm going to sniff the tester, and then I always have another sniff. I don't want it on me; I'd have it on a candle."

All 2 takes from James Welsh

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"The brand's new iconic Brazilian Bum Bum Cream is a visibly firming body cream [...] with a unique scent of pistachio, salted caramel, and vanilla. Formulated with guarana extract to help tighten the skin, kapuku butter to lock in moisture, and Brazilian nut oil for antioxidant protection. [...] The combination of the addictive scent, rich texture, and beach body confidence marketing strategy really helped make it an instant hit with skincare enthusiasts. [...] I don't love the smell of this product, but when I pick it up [...] in a shop, I'm going to sniff the tester, and then I always have another sniff. I don't want it on me; I'd have it on a candle."

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"For me personally I don't find myself using many of their products, their fragrances are a bit Body Shop circa 2010, but I get why people like them. I do not have a best product from this brand but I will say their body cream does the job it has to do and they smell good in the process."

Nipun Kapur

408k subs

~Yay

"Sol de Janeiro Bum Bum Cream. What a gorgeous fragrance. This is beautiful. This is great if you love vanilla. If you like the bright, you know, if you like the vanilla kind of vibes, this is great. And this is very nourishing for the body. Yes, you can use it to layer a vanilla fragrance. It'll last better. But like a nice body butter, this is also great."

Hyram

4.34M subs

~Nay

"It is not cheap. This product is so expensive and because it's a more lightweight moisturizing cream, you end up using a lot on your body, which means you'll go through this product really quickly. It is very expensive. [...] Unless you want to pay that price point, I would say this product is definitely not worth the hype."

Cassandra Bankson

2.46M subs

~Mixed

"Sol de Janeiro has a bum bum set and they're not full size, but this is decent. This is $32 for 1.7 fluid ounces of the bum bum cream and some extras. This is good if you're not allergic. I tried their pink spray and I broke out in a rash, and I looked at Amazon reviews and I'm not the only one. So I don't love it, but if you know someone who loves their butt, loves a good bum bum cream, or loves the smell of this, at $30 it's a pretty good deal."

Sincerely Miss Ash

195k subs

~Yay

"I have a little Sol de Janeiro Bum Bum Cream and this is literally one of my favorite scents from this brand. I have all three and I alternate every other day or whatever depending on what I feel like wearing and this is what's on my skin pretty much every single day. I love how the scent lingers. I get a lot of compliments when I wear this one. These are very very moisturizing as well, it's like a body butter, so if you have dry skin these really do the job. It really helps to repair the skin and again I just love that scent. These are a little bit pricey, they are pretty pricey, but in my opinion they're worth it."

Dr. Shereene Idriss

1.72M subs

~Mixed

"The Brazilian Bum Bum Cream is just nice because it comes in a large tub, it's easy to kind of dip your hands into, and it smells really summery and fresh. I imagine Brazil to smell like at the beach. You can use that on your body after you've used a dry brush to really get that fluid moving. No cream alone is going to get rid of your cellulite at all, so just FYI before you go and start wasting a ton of money."

Minkology 101 & Skincare

225k subs

~Mixed

"This is really for the body, it's supposed to help tighten and absorb. It may have a nice consistency. If it's light, it's really light. I feel like I may have wanted it to be a bit creamier, but it feels good."

Dr Dray

2.68M subs

~Mixed

"I actually like the scent of the Sol de Janeiro Brazilian Bum Bum Cream, it's kind of a vanilla amber tropical scent and it's a long lasting scent that lingers. But I don't like it enough that I would incorporate this into my regular routine, I don't like it enough to buy it, this was a free sample. It's also thinner in consistency and quite a bit more expensive than the Costco dupe."

Jamie Genevieve

975k subs

~Yay

"I was obsessed with the Sol de Janeiro Brazilian Bum Bum Cream years ago. They have these cute little sets on cult that are 30 quid each. Brilliant for any teens or tweens in your house, but also it's not just for young people. The products are so good. I've actually got the body oil of this range right now and I'm loving it. The smells are amazing. You get a little set with the cream, the shower gel, and the body mist. The scent's so good. The shower oil is incredible. Me and Jack have been using it. These little sets are so good. I actually do have this for a young person in my life this Christmas. They're not just a body mist brand and they're not just a bum bum cream brand. The products are so good."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Humectants and emollients

Ingredients like these draw water into the surface layers and slow how fast it leaves. The evidence is for comfort, softness and hydration rather than for changing the structure of the skin.

Source: DermNet

Vitamin E

Vitamin E is an antioxidant, and it is often in a formula to keep the other ingredients stable rather than as the active itself. It pairs well with vitamin C, though on its own the evidence for visible change is limited.

Source: NIH, National Library of Medicine

Frequently asked.

What is Sol de Janeiro Brazilian Bum Bum Cream?

A rich body cream infused with guarana extract, kapuku butter, and Brazilian nut oil, designed to moisturise and help firm the skin while delivering a distinctive pistachio, salted caramel, and vanilla fragrance.

Is Sol de Janeiro Brazilian Bum Bum Cream worth it?

The gurus mostly approve it, but with enough reservations to keep it in the middle at a Guru Score of 63%.

What is Sol de Janeiro Brazilian Bum Bum Cream's Guru Score?

Sol de Janeiro Brazilian Bum Bum Cream holds a Guru Score of 63%. That is our read on how warmly the experts talk about it, based on the verdicts of 10 expert reviewers we have collected.