Rare Beauty.

"There are just those celebrities like Fenty Skin, Rare Beauty by Selena Gomez, and Sable Laz by Sabrina Ela that you can just tell they have passion and heart in their cosmetics. They're genuinely interested in the industry and that shows through their product quality."

"Rare Beauty set higher standards for quality, inclusivity, and innovation not just among celebrity beauty brands but the beauty space in general."

"I would put Rare Beauty as a brand that has got a great soul and great purpose. I think Selena's done a really great job, and actually she's one of the brands that doesn't come under one of these buckets, I think they've actually kind of got it all. It's a great soul, it's great purpose, and it's basically wanting to make your customers feel great. I think at the end of the day that's what the beauty industry is for, especially younger, which is even better because they're so big on the mental health aspect. It's absolutely amazing what they've done."

"I would maybe put Rare Beauty. I think that Selena's done a really great job and actually she's one of the brands that doesn't come under one of these three buckets. I think that they've actually kind of got it all as well. It's a great soul, it's great purpose, and it's basically wanting to make your customers feel great. I think at the end of the day that's what the beauty industry is for. She skews younger, which is even better because they're so big on the mental health aspect. It's absolutely amazing what they've done."

"I think Rare Beauty is a safer brand. I know she's about to sell it for like a 300 squillion dollars, if she doesn't get three billion for that brand I'll be disappointed."